40 Percent of America Will Cut the Cord By 2030, New Report Predicts (vice.com)

bumblebaetuna shares a report from Motherboard: By 2030, as many as 40 percent of Americans will have cut the cord, according to predictions in a new report by market analyst TDG Research. The percent of U.S. households still shelling out for cable has dropped every year since 2012. If the trend continues on the current path, TDG predicts the percent of U.S. households subscribing to pay TV will drop to 60 percent in the next 13 years. Cost is a major driver of this shift: the cost of bundling a few favorite streaming services together still pales in comparison to the average cable bill. TDG found that two thirds of cord cutters and "cord nevers" (people who have never paid for cable) said service expense was the key reason they do not use legacy pay TV services. There's also a generational shift: 61 percent of adults aged 18-29 say online streaming services are the primary way they watch TV.

Comments

Cut the cord? What cord?

[whoever57]

I doubt that my kids will ever have a cable-tv cord to cut. They are part of the cable-never generation.

Re:Shame if your streaming service stopped working

[Berkyjay]

Meh, if they do try this extortion BS I'll just stop watching TV and movies altogether and go play more video games and go out hiking more often. It'll probably be the best thing to ever happen to me.