Facebook Will Introduce Ads As Videos Start Playing (recode.net)

Facebook is going to start running pre-roll ads on its "Watch" videos next year. While you won't see your News Feed full of video ads, you will start to see pre-rolls, which will run for up to six seconds, on videos in Facebook's "Watch" hub. Recode reports: Facebook launched its Watch hub earlier this year, using "mid-roll" ads (another ad format Facebook tried to avoid for a long time). The fact that they have added pre-rolls -- the format used around the web and the one advertisers are most comfortable with -- should be read as an admission that the mid-roll ads aren't generating significant revenue for Facebook or the publishers putting video into Watch. Speaking of those mid-roll ads: Facebook now says they won't appear until later in videos and they'll only run on longer videos. It says the ads (it calls them "ad breaks") can't run until a minute into a video, and they can only run if the video is at least three minutes long. At first, the ads could run after 20 seconds and on videos as short as 90 seconds.

Comments

Face what?

[Moof123]

One more reason to continue to avoid Zucker-hell

Re:Face what?

[jessepdx]

I deleted FB a while ago, I found it's easier to remain friends with friends when i don't read their FB posts.

Well, Finally!

[rmdingler]

It says the ads (it calls them "ad breaks") can't run until a minute into a video, and they can only run if the video is at least three minutes long. At first, the ads could run after 20 seconds and on videos as short as 90 seconds.

Nothing else for me, Santa... that's my whole Christmas list.

Re:Advertisements Advertisements Advertisements Ad

[rtb61]

No Google were cheeky fuckers, really cunning. They did not target their ads at you, they targeted them at the advertisers, convincing them to buy ad space.

Want to know why those ads don't sell because youtube et al is much more like magazines rather than like TV. So imagine you are reading a magazine and flip to the next article, what they do is not offer an ad, they shove it in you face and demand, actually fucking demand you keep it there, "fuck you animal look at my ad, how dare you fucking look away scum". Now they expect that approach to sell you something, well, it doesn't is just pisses people off and they hate the product, not one forced ad has ever sold me anything what so ever, not a single one because fuck em. In a magazine the ad is offered for a split second you read or ignore it, on the internet oh fucking no, WATCH THE AD ANIMAL OR ELSE, seriously demand you watch the ad, insist you watch the ad, force you to watch the ad and then scream at you, and in the most idiotic fashion expect that ad to sell you anything what so ever. Of course that ad targeted at advertisers, feeding their delusions, expecting positive results from forcing ads on people, yep buys right into their ego and they spend big and blame lack of sales on other things, rather than shitty advertising practices.

Ads, you have to let people choose, else you sell nothing. M$ was the worst at this showing full page ads, blocking content until the ad cycle ran down it's timer or as more often was the case, people just stopped going to MSM because dick heads ran the company, choked the chicken with their ad greed. Where is MSM now, Facebook is on the way out, people are starting to look for excuses to drop it.