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Dozens of Companies Are Using Facebook To Exclude Older Workers From Job Ads (propublica.org)

An anonymous reader quotes a report from ProPublica: Verizon is among dozens of the nation's leading employers -- including Amazon, Goldman Sachs, Target and Facebook itself -- that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found. The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook's business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers. Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it a crime to "aid" or "abet" age discrimination, a provision that could apply to companies like Facebook that distribute job ads.

Facebook defended the practice. "Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Goldman, a Facebook vice president. The revelations come at a time when the unregulated power of the tech companies is under increased scrutiny, and Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms.

6 of 340 comments (clear)

  1. Re:There is a fine line here by hey! · · Score: 3, Informative

    True, but it still doesn't do you any good to apply to a job where they'll look at your resume and discard it because you have too much experience. Or if you trim the resume they'll figure it out in the interview.

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  2. Re:There is a fine line here by Anonymous Coward · · Score: 2, Informative

    Yes because Russia's $120k in ad spending had so much more impact on the election than Hillarys $1,180m and the blatant collusion from 90% of the US media companies army's looking for dirt on the current President. If Facebook ads have that much power over people, it should definitely be shut down.

  3. Re: There is a fine line here by Anonymous Coward · · Score: 3, Informative

    That doesn't matter.

    Also, Facebook isn't a 3rd party in this process, since their selection criteria for placing the ad allows their clients to select quite a large range of demographic markets for any and every ad that they place: age, nationality, race, gender, location (to more specific than zip code), education, favorite _____, etc. Also, they've already been charged with this type of discrimination before, so if they're still doing it, maybe we should see what happens when you imprison a corporation.

  4. Re:Very clear defense by Facebook by nctritech · · Score: 3, Informative

    One year ago Facebook was caught allowing housing discrimination by race and they had to pull those ethnic filters to clean the egg off their faces. I wonder how long that was allowed before someone figured it out though.

  5. Re:Lies, lies and statistics by AmiMoJo · · Score: 4, Informative

    What does this have to do with statistics? It says right in TFS that they are targeting based on age. There is zero statistical evidence, they are simply telling Facebook to only show the ads to younger people. Facebook doesn't even deny it, they just say "it's normal in recruitment and somehow good for older people".

    What is this weird, Pavlovian "all discrimination is a lie" response?

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  6. Re:There is a fine line here by ctilsie242 · · Score: 4, Informative

    I have heard "too much experience" translating to "as soon as the economy picks up, I know you will be ditching us for greener pastures." Saw that in 2008.