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Mark Zuckerberg's Real Campaign: Save Facebook (axios.com)
From an Axios report: Mark Zuckerberg started 2017 scoffing at the idea of Russia election manipulation on Facebook, and looked like he was contemplating his own possible run for the presidency. Facebook's CEO ends 2017 a very changed man: scrambling to curtail (some of) the manipulation he now acknowledges exists, and to save the most powerful platform in human history. A Facebook exec tells us: "This is the year people will see we get that there's real work to do. We have to change."
Hmm .... reading between the lines, I would guess that Zuckerberg's real concern is that engagement metrics are falling for Facebook users. I can't imagine that he gives a flip one way or the other about "fake news" or manipulation, as long as people use Facebook.
Just this morning, I unfollowed yet another friend who couldn't resist screaming at everyone with yet another political post. It's getting very, very tiring. Facebook has caused friends of mine to stop speaking (in person) to each other. It's a great platform for seeing family photos, but beyond that I no longer see much utility in using a platform that exists to promote and monetize "us vs. them" mindsets.
Facebook can't die quickly enough.