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How Climate Change Deniers Rise To the Top in Google Searches (nytimes.com)

If you searched for the words "climate change" into Google, until earlier this week, you could have gotten an unexpected result: ads that call global warming a hoax. "Scientists blast climate alarm," said one that appeared at the top of the search results page during a recent search, pointing to a website, DefyCCC, that asserted: "Nothing has been studied better and found more harmless than anthropogenic CO2 release." Another ad proclaimed: "The Global Warming Hoax -- Why the Science Isn't Settled," linking to a video containing unsupported assertions, including that there is no correlation between rising levels of greenhouse gases and higher global temperatures. These references were first reported by The New York Times (the link may be paywalled). From a report: America's technology giants have come under fire for their role in the spread of fake news during the 2016 presidential campaign, prompting promises from Google and others to crack down on sites that spread disinformation. Less scrutinized has been the way tech companies continue to provide a mass platform for the most extreme sites among those that use false or misleading science to reject the overwhelming scientific consensus on climate change. Google's search page has become an especially contentious battleground between those who seek to educate the public on the established climate science and those who reject it. Not everyone who uses Google will see climate denial ads in their search results. Google's algorithms use search history and other data to tailor ads to the individual, something that is helping to create a highly partisan internet. A recent search for "climate change" or "global warming" from a Google account linked to a New York Times climate reporter did not return any denial ads. The top results were ads from environmental groups like the Natural Resources Defense Council and the Environmental Defense Fund. But when the same reporter searched for those terms using private browsing mode, which helps mask identity information from Google's algorithms, the ad for DefyCCC popped up.
[...] The climate denialist ads are an example of how contrarian groups can use the internet's largest automated advertising systems to their advantage, gaming the system to find a mass platform for false or misleading claims.

8 of 359 comments (clear)

  1. Re:Uh... They are the same? by Anonymous Coward · · Score: 0, Informative

    Science never has and never will prove anything. The evidence shows that the planet Earth goes through warming and cooling periods over time. It has been doing it for billions of years I imagine.

  2. Re:Uh... They are the same? by ClickOnThis · · Score: 4, Informative

    Now and then during those 800,000 years (and more) the earth's climate has changed rapidly due to anomalous events. The Industrial Revolution is one of them.

    --
    If it weren't for deadlines, nothing would be late.
  3. Re:Uh... They are the same? by Anonymous Coward · · Score: 0, Informative

    Thats exactly his point you naive idiot...

  4. Re:Uh... They are the same? by The+Cynical+Critic · · Score: 5, Informative

    You do know that none of those recorded cycles have seen temperature changes anywhere close to this rapid? The evidence is evidence of the effect of man's activity on the climate, not the opposite.

    The only way you can claim that man made climate change isn't happening is by cherry picking a few studies on the subject.

    --
    "Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
  5. Re:Really Fake News From Climate Deniers ? by Anonymous Coward · · Score: 2, Informative

    And then you get the commenters who point out that Germany supposedly replaces nuclear with more fossil fuels, but they fail to admit that the share of electricity from fossil fuels is actually decreasing at the same time as nuclear is decreasing, and that the per capita electricity consumption from fossil fuels is 7.2MWh per year in the US, compared to just 3.3MWh per year in Germany. People in the US actually consume more electricity from fossil fuels than people in Germany consume in total (6.6MWh). The year-round percentage of electricity from renewable sources in Germany rose from negligible to 30% over the course of 15 years. The US is still at 15%. The US aren't even close to being able to run on solar and wind even on a Sunday afternoon with no cloud cover and higher than average wind.

  6. Re:Uh... They are the same? by Xyrus · · Score: 3, Informative

    You know how they figured out the warming and cooling for those ice cores, idiot?

    Thermodynamics. A planet doesn't warm and cool without reason. Along with the cyclical Milankovich cycles, anomalous events recorded in the cores correlate strongly with atmospheric concentrations of greenhouse gases.

    Which makes sense if had a clue about physics. In physics there's a concept called the mean free path. It's why the ozone layer that makes up a tiny fraction of our atmosphere is capable of preventing our planet from being a sterilized ball of rock. That same concept also explains why trace gases can have noticeable affects on our planet, such as those greenhouse gases that prevent our planet from becoming a snowball.

    Chemistry. Physics. Thermodynamics. The atmosphere adheres to them just like everything else. There are no special set of rules that say conservation of energy is never violated EXCEPT when it comes to climate.

    BTW, you can download and examine the model source code. They're built on the same physics and chemistry you use every single day without it ever even crossing your tiny little mind.

    Educate yourself so the next time you don't sound like a blathering moron.

    --
    ~X~
  7. Re: Uh... They are the same? by Anonymous Coward · · Score: 0, Informative

    No! Liar! The co2 change *follows* temperature changes!

    Fuck, I so hate you lying anti-science agw religious faithful nutbags!

    Please die so real scientists can discuss things without all your religious noise cluttering up the internet.

  8. Re:Uh... They are the same? by Eunuchswear · · Score: 3, Informative

    I have 800,000 years of direct, measurable evidence that the earth's climate cycles between warming and cooling, and that we are, in fact, in the fifth such cycle.

    Exactly. And we are currently in the cooling part of the cycle,

    But the temperature is going up.

    --
    Watch this Heartland Institute video