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Your Car May Soon Start Serving You Ads (siliconbeat.com)
An anonymous reader quotes SiliconBeat:
Santa Clara auto-tech firm Telenav has just announced an "in-car advertising platform" for cars that connect to the internet. Telenav wants to sell the system to major auto manufacturers. And although it's probably the last thing many consumers want, vehicle owners will pay more for connected-car services if they decline the ads. "This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services," a spokeswoman for Telenav said Jan. 5. "In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle."
Auto makers including Toyota, Lexus, Ford, GM and Cadillac already use the company's connected-car products, the spokeswoman said. Telenav CEO H.P. Jin in a press release called the ad platform "an exciting new opportunity" for vehicle manufacturers to "monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely delivered, engaging and relevant offers"...
To prevent driver distraction, "ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival," Telenav said... Of course, driver distraction won't be an issue in self-driving cars, and this technology suggests the captive audiences in those vehicles will likely be subjected to an ad barrage in robotic ride-sharing vehicles and automated cars whose owners decline to pay more to avoid in-car advertising.
Auto makers including Toyota, Lexus, Ford, GM and Cadillac already use the company's connected-car products, the spokeswoman said. Telenav CEO H.P. Jin in a press release called the ad platform "an exciting new opportunity" for vehicle manufacturers to "monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely delivered, engaging and relevant offers"...
To prevent driver distraction, "ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival," Telenav said... Of course, driver distraction won't be an issue in self-driving cars, and this technology suggests the captive audiences in those vehicles will likely be subjected to an ad barrage in robotic ride-sharing vehicles and automated cars whose owners decline to pay more to avoid in-car advertising.
Guess I'm sticking with my '77 olds. But I already get served ads in that too, the radio still works...
This is not a problem I'm likely to have!
#DeleteChrome
*Perhaps* for self-driving cars, but car manufacturers are SUPER paranoid about driver distraction to the point that there are strict rules about how fast stuff scrolls on a radio, and what types of information can be shown in certain colors, or flashing, or accompanied with sound. An ad blaring at you while you're waiting for a traffic light to change isn't going to happen. All it would take is one driver to say they were startled by the ad, hit the accelerator and smash into a semi truck, and the lawyers would be falling over themselves to file the first lawsuit.
My Other Computer Is A Data General Nova III.
Why not have Inline Infotainment? I found out InfoTourettes patented scripting system will add tailored product DIET COKE! placements that don't MARLBORO LIGHTS! LO FAT VEGETARIAN SALAD! disrupt the flow of the article TAMPONS! WONDERBRA! and adapt your site's likely audience PONIES! so as not to annoy them or seem intrusive PERSONAL TRAINERS! MANOLO BLAHNIKS!
You probably haven't even noticed, but I'm using it now. And now InfoTourettes Car edition is available DON'T DRIVE THERE! DRIVE HERE INSTEAD! for all your in car Infotainment needs.
echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
Any car that comes with ads will not be purchased by me.
Mike @ The Geek Pub. Let's Make Stuff!
The problem is worse with self-driving computers. Who wants one more than 2 years old? Not even the state authorities who will license them.
Auto manufacturers would like to solve this by having everyone lease their car. An alternative is for the car to have plugs for self-driving and network features, allowing the user more control. The paper has more detail on the social and legal issues.
I have a 2007 Prius, a 2015 Jeep Grand Cherokee, and a Trailmanor travel trailer. Obviously I commute in the Prius and save the big SUV for tasks that need it. When I bought the Jeep, I rejected the connected version and went for a model with a dumber radio. I doubt I'm alone in making that choice.
Bruce Perens.
If I test drive a car that serves up an ad, not only am I not buying that car - I'm black-listing that brand forever.
Bring it on punk - see how fast you can drop market share.
If my 'car' (I'm a truck guy) starts 'serving' me ads, I will go ballistic. A man's truck is his own private kingdom. We live in a broken world. Surely there can be somewhere that we can be free of FUCKING ADS! I was in a pretty foul mood before I read this article, but now I am really depressed. Why can't they leave me the fuck alone?
> ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival
God, no. It's all we can do to make it through an intersection because the first person in line is playing on their phone. They don't need the car automatically distracting them as well.
Distracting people behind the wheel of a one ton death rocket is a bad idea, period. Please, oh please let common sense prevail, just this once...
So you are distracted at the traffic light and don't see the kid on a bicycle that is riding along the line of stopped cars, and you then turn and kill him when the light turns green?
Or someone jogging across at the last moment during yellow light?
No. Drivers need to pay attention at the lights!
People tend to miss the bigger picture. The bigger picture in this case, are ads winning customers or losing customers. Pretty easy to tell, if you and you are not alone, were targeted with an ad in this fashion, they would lose a customer. If the ads are not selling anything, than why pay for the ad. A lot of ads are now about convincing advertisers that ads work, not about selling anything to anyone, except ad space to advertisers. Right now jam a compulsary ad at me and you will lose a customer, no ifs buts or maybe, be wildly rude when trying to sell me something and your product is done, finished, wont be buying it and likely wont be buying anything else from your company.
It seems like they have gone insane recently believing all the digital ad B$ and lost sight of, is that ad gaining customer or losing customers.
Chaos - everything, everywhere, everywhen
Leela: Didn't you have ads in the 21st century?
Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.
#DeleteFacebook
Pretty much this. Distraction will be a MAJOR issue.
If I'm stopped at a red light I do not need to be distracted by ads. I'm not allowed to whip out my cell phone and check Facebook in those precious seconds for that exact reason. I need to be aware of the street in front of me so that even when the light turns green I know in advance whether a nice old lady is slowly making her way across and just wasn't fast enough.
I've got enough of an issue with the lights here in Germany requiring me to take my eyes off the road and up to the side to see them rather than being set across the intersection so I constantly see the entire road - if I start getting blared with ads the moment I sit still that will NOT improve traffic safety in any way, shape or form.
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