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Snapchat's Big Redesign Bashed In 83 Percent of User Reviews (techcrunch.com)
The new Snapchat redesign that jams Stories in between private messages is not receiving a whole lot of praise. "In the few countries including the U.K., Australia, and Canada where the redesign is widely available, 83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data by mobile analytics firm Sensor Tower," reports TechCrunch. "Just 17 percent, or 391 of the reviews, give it three to five stars." From the report: The most referenced keywords in the negative reviews include "new update," "Stories," and "please fix." Meanwhile, Snapchat's Support Twitter account has been busy replying to people who hate the update and are asking to uninstall it, noting "It's not possible to revert to a previous version of Snapchat," and trying to explain where Stories are to confused users. Hopes were that the redesign could boost Snapchat's soggy revenue, which fell short of Wall Street earnings expectations in Q3 and led to a loss of $443 million. The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat's ephemeral messaging is more differentiated and entrenched.
Unless there is something wrong with the current interface, updating for the sake of it is something that keeps marketing types employed but doesn't achieve much else that's positive.
Essentially, you're throwing away your users' familiarity with your interface and annoying them. They don't want to have to re-learn how to use your site... they want to engage the minimum possible number of brain cells required to participate.
The same thing happened with one of my banks recently, the website stayed the same for over a decade and suddenly underwent a total redesign that utterly destroys the workflow that I had going. Now not only does it take extra steps to do everything but their "tablet friendly or something" design requires absurd amount of scrolling as there is no longer a way to see all of my sub-accounts on one screen anymore.
Ever notice how Amazon has basically had the same Dotcom 1.0 aesthetics forever? And how Jeff Bezos is the richest man on the planet? Maybe ridiculous interface refreshes with the latest hipster look and feel are not so good after all.