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BMW's Apple CarPlay Annual Fee is Next-level Gouging (cnet.com)

BMW announced this week that the company plans to shift Apple CarPlay infotainment support from a one-time fee to a subscription service. Tim Stevens, writing about the implications of the move for CNET: While GM and other manufacturers happily include Apple's CarPlay service for free even on their most attainable models, BMW and plenty of others have levied upgrade fees to enable CarPlay, or bundled the service inside pricey packages of widgets you may or may not want. That, sadly, is par for this margin-rich golf course, but when we learned this week that BMW would change from a single, up-front fee to an annual fee, in my mind that changed everything. Instead of a one-time, $300 fee, starting on 2019 models BMW will charge $80 annually for the privilege of accessing Apple's otherwise totally free CarPlay service. You do get the first year free, much like your friendly neighborhood dealer of another sort, but after that it's pay up or have your Lightning cable metaphorically snipped.

On the surface this is pretty offensive, and it seemed like something must be driving this. The official word from BMW is that this is a change that will save many (perhaps most) BMW owners money. Indeed, the vehicle segments where BMW plays are notorious for short-term leases, and those owning the car for only a few years will save money over that one-time $300. But still, the notion of paying annually for something that's free rubbed me the wrong way. And, based on the feedback we saw from the article, it rubbed a lot of you the wrong way, too.

3 of 223 comments (clear)

  1. Buy Audi or something else, speak with your wallet by Arkham · · Score: 5, Informative

    All new Audis have CarPlay support. My A4 has a CarPlay and supports Android Auto too.

    Other luxury brands that also have it without a recurring fee:

    https://www.apple.com/ios/carp...

    Mercedes
    Volvo
    Alfa Romeo
    Porsche
    Lincoln
    Cadillac
    Bentley
    Astin Martin

    Just don't buy a BMW -- the other brands are generally better cars anyway. Audis are awesome.

    --
    - Vincit qui patitur.
  2. Re:What the... by Arkham · · Score: 4, Informative

    Carplay isn't a service. It's a pair of software programs, one runs in your car - the other on your phone. Bizarre. BMW must want their customers to switch to Android, maybe they have an investment in Google or one of the Android handset manufacturers.

    They charge the monthly fee for Android Auto too.

    --
    - Vincit qui patitur.
  3. Re:Boycott carplay by The+Good+Reverend · · Score: 2, Informative

    This isn't Apple - they don't charge for CarPlay. I don't pay anything extra for it in my Kia.