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Netflix Executives Say 'Bright' Success Proves Film Critics Are 'Disconnected From Mass Appeal' (indiewire.com)

Last month, movie critics slammed David Ayer and Will Smith's Netflix tentpole "Bright" movie. At present, it has less than 30 percent rating on Rotten Tomatoes. But Netflix executives aren't worried. From a report on IndieWire: The abysmal reviews couldn't stop "Bright" from becoming a humongous hit on Netflix and earning a sequel. [...] According to both Netlfix bosses, "Bright's" success is proof that film critics don't matter as much when they're trying to tap into a global audience. "Critics are an important part of the artistic process, but [they are] pretty disconnected from the commercial prospects of a film," chief content officer Sarandos said. "[Film critics] speak to specific audiences who care about quality, or how objectively good or bad a movie is -- not the masses who are critical for determining whether a film makes money." CEO Hastings, chimed in to add "The critics are pretty disconnected from the mass appeal." Do ratings on movie websites matter? It's not a new topic of discussion. Last year, legendary director, producer and screenwriter Martin Scorsese said he believes real movie goers don't care about Rotten Tomatoes. But some people, including especially in the same room as Scorsese, disagree. Brett Ratner, the Rush Hour director/producer who threw the financial weight of his RatPac Entertainment behind Batman v Superman: Dawn of Justice blamed Rotten Tomatoes for convincing people to not watch his movie. Along the same lines, DC fans were angry over Rotten Tomatoes's Justice League ratings .

7 of 330 comments (clear)

  1. I only say Star Trek Discovery by ReneR · · Score: 5, Interesting

    praised by critics, not loved by trekkies, fans, the audience: https://www.rottentomatoes.com... 82% vs. 55%

    1. Re:I only say Star Trek Discovery by Anonymous Coward · · Score: 5, Insightful

      Look at the swing with "The Orville" 20% vs 93% Talk about missing the mark.

  2. Critics are pretty worthless by Anonymous Coward · · Score: 5, Insightful

    Critics in general are fairly worthless. The vast majority of the current crop (whether film, video game, etc.) thinks their job is to masturbate for a few paragraphs, show everyone how insightful and woke they are, and try to wow us with how much flowery language they can pack in. Long gone are the days where their job's chief concern was about whether the subject was something the audience would actually enjoy.

  3. Re:Big difference between the movies by Ranbot · · Score: 5, Insightful

    The other big difference is their business models.

    Hollywood asks everyone to pay $10-$15+ for a theater ticket or DVD to see their movie. Netflix includes the movie in their standard subscription fee, which also gives customers thousands of other movies and shows.

    Guess which of those business models is going to encourage customers to be more picky about what they choose to watch/pay for?

    Guess which of those business models is going to encourage customers to read online reviews before watching/paying for the product?

    Hollywood doesn't want to accept that their 100 year old flat rate price model causes their problems, so they scapegoat everyone else.

  4. Conflicts of interest by Northdot · · Score: 5, Insightful

    The Bright "professional" critics were probably thinking:

    "Finally a movie that if I trash talk it to boost my critic-cred, it won't endanger my invites to movie premiers and pre-screenings from the big studios"

  5. Re:You know...... by b0bby · · Score: 5, Insightful

    RT Critics have it below 30%; the audience is more like you, 86%.

    I like RT for this - I can pretty easily figure out that a movie like this is going to be pretty enjoyable, but probably not earthshattering or innovative.

    If both the critics and the audience agree that it sucks, though, it will probably suck. See any Adam Sandler movie.

  6. Re:NYC CBS movie critic didn't like "Star Wars" .. by Hal_Porter · · Score: 5, Funny

    Star Wars is the story about a farm boy getting radicalised by an ageing follower of an obscure religion and eventually taking part in a 9/11 style terrorist attack that destroys a military base.

    https://decider.com/2015/12/11...

    When we first meet Luke Skywalker, he's an orphaned farm boy with barely any friends, living with his Aunt and Uncle, and wanting to join the Galactic Academy like all the other guys his age. You see, Luke didn't become a space terrorist overnight, but he did exhibit signs that would make him a prime candidate for terrorist recruiters. The process of radicalization, as described by Anthony Stahelski in the Journal of Homeland Security, notes terrorists tend to:

    * Come from families where the father is absent (check)
    * Have difficulty forming relationships outside the home (check)
    * Be attracted to groups offering acceptance and comradeship (checkmate)

    Luke is just the kind of isolated disaffected young man that terror recruiters seek out.

    Obi Wan - a religious fanatic with a history of looking for young boys to recruit and teach an extreme interpretation of the Force - is practically salivating when he stumbles upon Luke, knowing he's found a prime candidate for radicalization. Stahelski notes terror groups place a focus on depluralization, stripping away the recruit's membership from all groups and isolating them to increase their susceptibility to terrorist messaging. Within moments of meeting Luke, Obi-Wan tells Luke he must abandon his family and join him, going so far as telling a shocking lie that the Empire killed Luke's father, hoping to inspire Luke to a life of jihad.

    Shocked and confused by this onslaught of terrorist brainwashing, Luke hurries home only to find the charred corpses of his aunt and uncle. The Empire's accidental harming of Luke's Aunt Beru and Uncle Owen can be directly compared to the casualties of President Obama's drone campaign, whose body count terrorists capitalize upon for recruitment. This is precisely what Obi-Wan does, preying upon Luke's emotional state to take him under his spell and towards a life of extremism.

    Obi-Wan whisks Luke off to Mos Eisley using a Jedi mind trick to bypass security, knowing full well he likely appears on numerous terror no fly lists. After contracting a local drug smuggler for transportation, Obi-Wan and his newest Skywalker recruit are off. They are soon captured, however, and attempt an escape which culminates in a battle between Obi-Wan and Vader. During the fight, Obi-Wan notices Luke watching, and seeing an opportunity to fully inspire Luke to radicalize, says a Jedi prayer while committing suicide. Can you think of any other groups who try to inspire terrorism by yelling a prayer before a suicide attack?

    Once Luke escapes and regroups with a terror sleeper cell, he joins them on an attack mission. As he nears his target, hearing Obi-Wan's words in his mind, Luke closes his eyes, says a prayer and bombs a space station, killing everyone aboard. Young Skywalker has proven himself a quick study in the ways of armed religious extremism.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;