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Facebook Really Wants You To Come Back (bloomberg.com)
An anonymous reader writes: The social network is getting aggressive with people who don't log in often, working to keep up its engagement numbers, Bloomberg reports. Sample this for instance: It's been about a year since Rishi Gorantala deleted the Facebook app from his phone, and the company has only gotten more aggressive in its emails to win him back. The social network started out by alerting him every few days about friends that had posted photos or made comments -- each time inviting him to click a link and view the activity on Facebook. He rarely did. Then, about once a week in September, he started to get prompts from a Facebook security customer-service address. "It looks like you're having trouble logging into Facebook," the emails would say. "Just click the button below and we'll log you in. If you weren't trying to log in, let us know." He wasn't trying. But he doesn't think anybody else was, either. "The content of mail they send is essentially trying to trick you," said Gorantala, 35, who lives in Chile. "Like someone tried to access my account so I should go and log in."
It was fairly easy for me. I changed my real name to my initials. They had a real name only policy (not sure if they still do) so they banned my account for using a fake name. I haven't received an email from them since.
Web users who have never signed up for Facebook, such as myself, still have a shadow profile that Facebook infers from two kinds of data source. One is information that Facebook members provide to Facebook about a non-member, such as contacts on their phones and tags in photos. The other is a click-stream, or the sequence of URLs of documents loaded in a non-member's browser that contain Facebook analytic devices, such as its like button or comments plug-in.