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DuckDuckGo CEO: 'Google and Facebook Are Watching Our Every Move Online. It's Time To Make Them Stop' (cnbc.com)
An anonymous reader shares a report from CNBC, written by Gabriel Weinberg, CEO and founder of DuckDuckGo: You may know that hidden trackers lurk on most websites you visit, soaking up your personal information. What you may not realize, though, is 76 percent of websites now contain hidden Google trackers, and 24 percent have hidden Facebook trackers, according to the Princeton Web Transparency & Accountability Project. The next highest is Twitter with 12 percent. It is likely that Google or Facebook are watching you on many sites you visit, in addition to tracking you when using their products. As a result, these two companies have amassed huge data profiles on each person, which can include your interests, purchases, search, browsing and location history, and much more. They then make your sensitive data profile available for invasive targeted advertising that can follow you around the Internet.
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So how do we move forward from here? Don't be fooled by claims of self-regulation, as any useful long-term reforms of Google and Facebook's data privacy practices fundamentally oppose their core business models: hyper-targeted advertising based on more and more intrusive personal surveillance. Change must come from the outside. Unfortunately, we've seen relatively little from Washington. Congress and federal agencies need to take a fresh look at what can be done to curb these data monopolies. They first need to demand more algorithmic and privacy policy transparency, so people can truly understand the extent of how their personal information is being collected, processed and used by these companies. Only then can informed consent be possible. They also need to legislate that people own their own data, enabling real opt-outs. Finally, they need to restrict how data can be combined including being more aggressive at blocking acquisitions that further consolidate data power, which will pave the way for more competition in digital advertising. Until we see such meaningful changes, consumers should vote with their feet.
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So how do we move forward from here? Don't be fooled by claims of self-regulation, as any useful long-term reforms of Google and Facebook's data privacy practices fundamentally oppose their core business models: hyper-targeted advertising based on more and more intrusive personal surveillance. Change must come from the outside. Unfortunately, we've seen relatively little from Washington. Congress and federal agencies need to take a fresh look at what can be done to curb these data monopolies. They first need to demand more algorithmic and privacy policy transparency, so people can truly understand the extent of how their personal information is being collected, processed and used by these companies. Only then can informed consent be possible. They also need to legislate that people own their own data, enabling real opt-outs. Finally, they need to restrict how data can be combined including being more aggressive at blocking acquisitions that further consolidate data power, which will pave the way for more competition in digital advertising. Until we see such meaningful changes, consumers should vote with their feet.
A great way to confound these trackers everywhere is to use an addon like AdNauseam. It will click on everything for you, generating a massive, and false, report regarding your activities.
The only way to make a difference is to hit these giants in the wallet, and once the companies paying for these these personal profiles conclude that they aren't helping their bottom line, the market will have to change in response or lose a lot of potential income.
I doubt you'll see many people willing to go through the effort. Most are willing to be tracked. I have a laptop I use for paranoia's sake. It's got a secure Linux distro and I use it only for things like online banking, nothing else. Other than that, I don't really worry about it, to me it's not worth the trouble. I get targeted ads all the time but I am adult enough to ignore them only buying things I need. For the impulsive it's a problem though.
I run Ghostery, and this slashdot page has 12 trackers on it.
The CNBC article linked in the summery has 21 trackers on it.
It's completely out of control. I've switched to Duck Duck Go as my search (try it, it's just as good as Google). I run Ghostery on all my devices. Still, there's no way to avoid it unless you disable cookies and Javascript, and at that point the web stops functioning.
I think a regulatory solution will ultimately be required.
- Vincit qui patitur.