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Facebook is Talking About Expanding Its TV-like Service, Watch, Into a Rival To YouTube (cnbc.com)

Facebook is talking about expanding its TV-like service, Watch, into a rival to Google's YouTube by opening the platform to more individual creators, CNBC reports citing people familiar with the plans. From the report: This would increase the amount of long-form video content that Facebook can sell ads against, and could reverse a decline in the time users are spending on the site. Facebook wants to allow more people to create their own shows on Watch, according to three media agencies who asked they remain anonymous because the conversations are private. Instead of buying rights to these shows, however, Facebook wants to create a system where creators can upload their shows for free, then earn a cut of the revenue from ads placed on that content -- similar to how YouTube pays its online creators. Another source with knowledge of the situation said Facebook's ultimate goal is to create a sustainable ad-supported video platform, where it won't have to pay for the majority of content.

33 comments

  1. I wonder if FB will de-monetize... by cayenne8 · · Score: 4, Insightful

    ....gun videos and more conservative speech related sites, much like YouTube does?

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    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    1. Re:I wonder if FB will de-monetize... by FunkSoulBrother · · Score: 1

      Lol that anyone is seeing ads on YouTube to begin with

    2. Re:I wonder if FB will de-monetize... by AHuxley · · Score: 0

      The SJW will just work in the same way as they do in other areas of social media.
      Report the account to gov. Derank so fewer people can find the trending the conversation. Ban links, comments. Stop funding.

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      Domestic spying is now "Benign Information Gathering"
    3. Re:I wonder if FB will de-monetize... by sl3xd · · Score: 3, Interesting

      The vlogger rants I've seen about YouTube monitization all stem from a sense of entitlement -- that they are "owed" something, just because they are popular. Popularity is good; it means more eyeballs, and that's kind of the point of advertising, isn't it?

      Well... the source of money is the people buying the advertisement, and they have the right to vote with their wallet and pull their sponsorship from any given content creator.

      Google is just the cashier.

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      -- Sometimes you have to turn the lights off in order to see.
    4. Re:I wonder if FB will de-monetize... by AHuxley · · Score: 1

      To put hours and years into a service that then demands a US party political ToS?
      Users who make the "something" could have then voted with their creativity and found a more freedom supporting service.

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      Domestic spying is now "Benign Information Gathering"
    5. Re: I wonder if FB will de-monetize... by Anonymous Coward · · Score: 0

      2 words: FUCK FACEBOOK!

    6. Re:I wonder if FB will de-monetize... by sl3xd · · Score: 1

      The service is not that relevant.

      It’s the advertisers who pay the bills that ultimately decide. They are the ones who decide what the content is worth by sponsoring content they want their product to be associated with.

      They don’t give a rat’s ass about “freedom,” they want to see a return on their advertising investment.

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      -- Sometimes you have to turn the lights off in order to see.
    7. Re:I wonder if FB will de-monetize... by cayenne8 · · Score: 1

      Itâ(TM)s the advertisers who pay the bills that ultimately decide. They are the ones who decide what the content is worth by sponsoring content they want their product to be associated with.

      But it doesn't appear to be direct action from the advertisers pulling the ads...it is YouTube doing a blanket decision "no ads at all for your channel" type thing or a lot of genres, that till now no one really had a problem with...

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      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    8. Re:I wonder if FB will de-monetize... by Anonymous Coward · · Score: 0

      Impossible to afford good healthcare, sometimes even with insurance. Only way to get insurance is through an employer, making changing jobs a riskier venture than it should be. Welp, no problems here!

      Fucking idiot.

    9. Re:I wonder if FB will de-monetize... by tlhIngan · · Score: 1

      But it doesn't appear to be direct action from the advertisers pulling the ads...it is YouTube doing a blanket decision "no ads at all for your channel" type thing or a lot of genres, that till now no one really had a problem with...

      Because YouTube has no advertisers for those genres at all. It's basically saying that if you're going to make a video about that (and you're free to - YouTube will continue to host those videos for free), they just can't pay you anything for it.

      YouTube lost a lot of advertisers last year, and I'm pretty sure they're clinging to the few that remain, but that means there are categories of videos that no advertiser is touching. YouTube is simply stating the facts - if you make those videos, don't expect remuneration for it.

      And there's nothing wrong with it - YouTube is hosting those videos and channels still on their dime because no advertiser wants to pay for it. If YouTube instead took down those channels, then there's a real problem. It just means content creators have to source their own funding, or produce it as a hobby.

    10. Re:I wonder if FB will de-monetize... by cayenne8 · · Score: 1

      Because YouTube has no advertisers for those genres at all.

      I have a very hard time believing this...there were a LOT of advertisers....I don't think the advertisers said "no"...I think YouTube said no.....

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      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    11. Re: I wonder if FB will de-monetize... by Anonymous Coward · · Score: 0

      Please prove this. All evidence I've seen talks about a lot off high profile advertiser pulling out off YouTube advertising because of controversial content. If YouTube didn't do what they do there probably would be no advertising money at all for all content

  2. videos by Anonymous Coward · · Score: 1

    I already skip through most of my "friends" posts and they just take seconds to read. Why the hell would I want to watch a bunch of crappy video?

  3. Yo Dawg. . . .! by Anonymous Coward · · Score: 0

    We put Facebook Watch on Apple Watch so you can watch watch while watching your, uh, clock thing.

  4. Yea.. right (just say no!) by fred911 · · Score: 2

    " Facebook wants to create a system where creators can upload their shows for free," except for those of us who haven't or won't ever bookface.

      At least I can watch whatever I want without an account on YouTube that is operated by a company with a significantly higher level of trust.

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    1. Re:Yea.. right (just say no!) by SoftwareArtist · · Score: 1

      I don't think they really get what makes YouTube popular. YouTube is all about making it easy to share videos. Facebook is all about locking you in and keeping you from ever navigating away from Facebook. When they start letting people without Facebook accounts view content, and when they let you embed videos into other web pages, then they might have a chance of making a YouTube competitor.

      --
      "I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
  5. Change the name by Anonymous Coward · · Score: 0

    Quit naming your services after common english words, you idiots.
    I've regularly gotten junks results mixed in with searches for 'Mint' and 'Wine' issues, now you're making a bigger platform using an even more common word. Stop.

  6. Hmmm by dohzer · · Score: 1

    I guess they've got to do something to halt the mass exodus.

    1. Re:Hmmm by Opportunist · · Score: 2

      How can there be an exodus from a platform you can leave as easily as North Korea?

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      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Hmmm by sheramil · · Score: 1

      Is anyone else concerned that their business model seems to be combining the cloistered hot-house-force-grown stupidity of Facebook with the arrant toxicity of Youtube? My god, what's next? Hiroyuki starts a 4chan TV station?

      Actually, I'd probably watch that.

  7. They don't make shows for me by Anonymous Coward · · Score: 0

    Netflix, HBO - the names are interchangeable. The services that exist already make shows intended for SJW 18 year-olds, and I already don't watch them - my 'ignore with yet another meh list' is several hundred times larger than it's opposite. Go for it, Google (I still refuse to use the legal ramification avoidance mechanism known as 'title to a collection of letters in a language'). Milk 'em ehile they still don't know any better. Act as though your 'brand' is their 'friend' while you gleefully collect the revenue on their data and your property's advertising. I, along with many others, won't be joining them. I have no doubt that Facebook is next. They get a double-meh.

  8. When Facebook Says "Watch!" You Bloody Watch! =) by dryriver · · Score: 1

    Zuckerberg wants the best for you. In his heart of hearts he is like Steven Spielberg, you know? He makes movies, and YOU get to be the actor in those movies, by putting everything you do with people you know through Facebook's servers. This results in what we Hollywood insiders call a "script". Don't worry if you don't know what a script is. It is something that Movies come from, kind of like the whole business of where babies come from. Once Zuckerberg makes mone... er.... a film about you, YOU get to have your 15 minutes of fame. You too can be like Tom Cruise and Meryl Streep. All you gotta do is... drumroll... watch.

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    Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
  9. Okay, show of hands: by Chris+Mattern · · Score: 1

    How many even heard of Watch before this article? And how many have used YouTube today?

    That's what I thought.

    1. Re:Okay, show of hands: by RightwingNutjob · · Score: 1

      I Watched YouTube today. Oh...look at my Watch, it's dinner time. Watcha think I'm gonna cook today?

    2. Re:Okay, show of hands: by swell · · Score: 1

      Everyone can use YouTube. Only members can see FB. If you want to make videos that are only seen by that (very select) group of clones you are welcome to (but only if you too are a member in good standing).

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      ...omphaloskepsis often...
  10. And once again, thought eludes everyone by Voyager529 · · Score: 2

    "Facebook wants to allow more people to create their own shows on Watch"

    There are some incredibly talented Youtube content creators, for sure. Making long form, multi-episode stories, however, takes a LOT of people, a LOT of effort, and a LOT of resources. My buddy Rob did some work on Star Trek Phase II before Paramount got all lawyered up. They had a team of dozens of people who got together a few times a year for video shoots - lighting, staging, rigging, cameras, editors, actors, costume designers...and all of that was based on scripts written and storyboards exchanged over the internet. It was a massive undertaking for dozens of people to do 2-4 times a year, for some very dedicated fans with industry experience and a framework to build on.

    If Facebook thinks they'll be able to have user-generated content of any meaningful quality and monetize it on ad revenue, they're either starting Facebook Studios and handling the production on their end with users basically submitting basic scripts and maybe starring roles, or they're grossly overselling the number of people who can put together content with any level of efficacy in their spare time.

  11. Re:When Facebook Says "Watch!" You Bloody Watch! = by Anonymous Coward · · Score: 0

    Zuckerberg wants the best for you. In his heart of hearts he is like Steven Spielberg, you know? He makes PORN movies, and YOU get to be the actor in those PORN movies, by putting everything you do with people you know through Facebook's PORN servers. This results in what we Hollywood PORN insiders call a PORN "script". Don't worry if you don't know what a PORN script is. It is something that PORN Movies come from, kind of like the whole business of where PORN babies come from. Once Zuckerberg makes mone... er.... a PORN film about you, YOU get to have your 15 minutes of PORN fame. You too can be like Tom Cruise and Meryl Streep. All you gotta do is... drumroll... watch.

  12. Saving up for my Facebook phone by Anonymous Coward · · Score: 0

    I can't wait to buy my Facebook phone so I can watch Watch all day long while Facebooking on my Facebook phone. Is anyone else excited? If so, be sure to thumbs up this post and add me as a friend.

  13. NO no no no no by sit1963nz · · Score: 1

    Facebook. ALL I want from you is the ability to keep in contact with friends and family. That is it, end of story.

    I DON"T want my news from you
    I DON'T want you to be eBay
    I DON'T want you to be the weather
    I DON'T want you always trying to get me to join groups
    I DON'T always buggerizing around with my security, I want EVERYTHING by default to be me and MY friends only.
    I DON'T want you suggesting people
    I DON'T to be lied to where you say "your friend was interested in this" and its an advert and they were NEVER interested
    I DON'T tracking me where ever I go
    I DON'T want to have to protect my privacy from you or anyone else
    I DON'T want to play games
    I DON'T want to do retarded quizes
    I DON'T want to share my information with your advertisers
    I DON'T find companies/businesses on FB, thats what Google is for
    I DON'T by anything from advertisers, they are just spam

  14. If they are competitive... by PhantomHarlock · · Score: 1

    If they are competitive with the percentage of ad revenue that goes to the creators (about 50% on youtube) then I could see that being successful and I would participate. I am hoping that healthy competition continues to give creators what has honestly been the most democratized revenue sharing that media creators have ever seen.

  15. Please no. by sims+2 · · Score: 1

    People keep linking to stuff on facebook and then you click it and you have to login to facebook to see it.

    They banned my account and I don't want another I didn't want the first one but there was no other way to login to a companies support forums.

    Ban reason? Their real names policy I would have had to verify my name was really IKATE FACEBORK to get my account back.

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    Minimum threshold fixed. Thanks!
  16. After YT's recent shafting of content creators by JohnStock · · Score: 1

    After YouTube's recent shafting of small content creators using monetisation with fairly high subscriber and view thresholds, I would jump on this in a heartbeat.