Slashdot Mirror
Facebook is Talking About Expanding Its TV-like Service, Watch, Into a Rival To YouTube (cnbc.com)
Facebook is talking about expanding its TV-like service, Watch, into a rival to Google's YouTube by opening the platform to more individual creators, CNBC reports citing people familiar with the plans. From the report: This would increase the amount of long-form video content that Facebook can sell ads against, and could reverse a decline in the time users are spending on the site. Facebook wants to allow more people to create their own shows on Watch, according to three media agencies who asked they remain anonymous because the conversations are private. Instead of buying rights to these shows, however, Facebook wants to create a system where creators can upload their shows for free, then earn a cut of the revenue from ads placed on that content -- similar to how YouTube pays its online creators. Another source with knowledge of the situation said Facebook's ultimate goal is to create a sustainable ad-supported video platform, where it won't have to pay for the majority of content.
The vlogger rants I've seen about YouTube monitization all stem from a sense of entitlement -- that they are "owed" something, just because they are popular. Popularity is good; it means more eyeballs, and that's kind of the point of advertising, isn't it?
Well... the source of money is the people buying the advertisement, and they have the right to vote with their wallet and pull their sponsorship from any given content creator.
Google is just the cashier.
-- Sometimes you have to turn the lights off in order to see.