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Mayfair Games Shuts Down After 36 Years of Board Games (polygon.com)
damnbunni writes: Longtime board game publisher Mayfair Games (English-language publisher for Settlers of Catan, Agricola, and many more) has shut down after 36 years. All of their games have been sold to Asmodee, who also owns Fantasy Flight Games, Z-Man Games, Rebel, Edge Entertainment, and a host of other board game companies they've picked up over the years. "As of today, the management team at Mayfair Games, Inc. announces we will wind down game publishing," the company said in a statement. "After 36 years, this was not an easy decision or one we took lightly, but it was necessary. Once we had come to this conclusion, we knew we had to find a good home for our games which is when we reached out to Asmodee."
Monopoly, Guess Who, Operation, Game of Life, Risk, Clue, Trivial Pursuit...yes, they are a totally niche board game producer.
It's hard to say it without being a little dismissive, I suppose, but those games are largely considered antiquated and rarely appear in the modern board game community. They have a built in audience, certainly, of boomers buying games they remember from childhood; however, the market targeted by Asmodee, Mayfair, Fantasy Flight, etc. do not buy those games and are generally interested in fresher, newer designs, spurred on by hype from the big game conventions and sites like boardgamegeek.com.
Hasbro certainly doesn't attempt to set up a booth at Origins Game Fair or GenCon to sell Monopoly.