Google Launches AMP For Email To Bring Web-like Actionable Content To Gmail (venturebeat.com)

Google today announced an extension of the AMP (accelerated mobile pages) program to include another popular communications medium. From a report: The internet giant unveiled the Gmail developer preview of AMP for email, a web-like experience designed to make emails more engaging and interactive. One of the key benefits of AMP for email will be that content within an email can be updated, and recipients will be able to browse email content much like they would a web page. So an email from Pinterest, for example, could contain actionable content, allowing users to Pin content to their own Pinterest account without leaving Gmail. Or they could complete a form to arrange a meeting, fill in a questionnaire, and do just about anything -- all from within the email itself. It's clear that marketers will be a major target audience here.

Comments

Re:Security?

[unrtst]

Google saves, complies, and sells the contents of every email. I don't know how email could be *less* secure.

You and your parents post are discussing entirely different subjects, even though they both use similar words.

I believe afidel was referring to the risk to the security of your local computer being greater if using a desktop client versus gmail. That may be debatable, but there are some good supporting facts for that.

You are referring to information security, or the risk of your personal email data being exposed to others.

While you do have a point (google can read all unencrypted emails and provides stats and such to advertisers), I'd still wager that your data is more secure on gmail servers than many other services. There's a wide range of email setups, but they typically fall in the range of:
a) admin your own server and leave mail on server
b) use some 3rd party email provider (your ISP, a paid for service, etc), and download mail to read locally with local email client
c) use some webmail provider, like gmail ... and there are mixes in between each of those (ex. you can use gmail and download all mail to local client).

Which of those provides the most security to the average users data, and to the average users PC? I think the big names in webmail fill that role, from fastmail to outlook.com to gmail. And if you admin your own server, you'd better be damned good at it, and good luck with your spam filter (though obscurity does helps here).