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AMP For Email Is a Terrible Idea (techcrunch.com)
An anonymous reader shares an excerpt from a report via TechCrunch, written by Devin Coldewey: Google just announced a plan to "modernize" email with its Accelerated Mobile Pages platform, allowing "engaging, interactive, and actionable email experiences." Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, Google. Send to trash. See, email belongs to a special class. Nobody really likes it, but it's the way nobody really likes sidewalks, or electrical outlets, or forks. It not that there's something wrong with them. It's that they're mature, useful items that do exactly what they need to do. They've transcended the world of likes and dislikes. Email too is simple. It's a known quantity in practically every company, household, and device. The implementation has changed over the decades, but the basic idea has remained the same since the very first email systems in the '60s and '70s, certainly since its widespread standardization in the '90s and shift to web platforms in the '00s. The parallels to snail mail are deliberate (it's a payload with an address on it) and simplicity has always been part of its design (interoperability and privacy came later). No company owns it. It works reliably and as intended on every platform, every operating system, every device. That's a rarity today and a hell of a valuable one.
More important are two things: the moat and the motive. The moat is the one between communications and applications. Communications say things, and applications interact with things. There are crossover areas, but something like email is designed and overwhelmingly used to say things, while websites and apps are overwhelmingly designed and used to interact with things. The moat between communication and action is important because it makes it very clear what certain tools are capable of, which in turn lets them be trusted and used properly. We know that all an email can ever do is say something to you (tracking pixels and read receipts notwithstanding). It doesn't download anything on its own, it doesn't run any apps or scripts, attachments are discrete items, unless they're images in the HTML, which is itself optional. Ultimately the whole package is always just going to be a big , static chunk of text sent to you, with the occasional file riding shotgun. Open it a year or ten from now and it's the same email. And that proscription goes both ways. No matter what you try to do with email, you can only ever say something with it -- with another email. If you want to do something, you leave the email behind and do it on the other side of the moat.
More important are two things: the moat and the motive. The moat is the one between communications and applications. Communications say things, and applications interact with things. There are crossover areas, but something like email is designed and overwhelmingly used to say things, while websites and apps are overwhelmingly designed and used to interact with things. The moat between communication and action is important because it makes it very clear what certain tools are capable of, which in turn lets them be trusted and used properly. We know that all an email can ever do is say something to you (tracking pixels and read receipts notwithstanding). It doesn't download anything on its own, it doesn't run any apps or scripts, attachments are discrete items, unless they're images in the HTML, which is itself optional. Ultimately the whole package is always just going to be a big , static chunk of text sent to you, with the occasional file riding shotgun. Open it a year or ten from now and it's the same email. And that proscription goes both ways. No matter what you try to do with email, you can only ever say something with it -- with another email. If you want to do something, you leave the email behind and do it on the other side of the moat.
What a great way to spread malicious code!
Let's see: AMP for GMAIL = bad. HTTPS Everywhere = BAD, Youtube demonitization schemes left up to algorithms = BAD
Anyone see the pattern? The pattern is that Google thinks it owns the web now.
Dear Consumer,
It doesn't matter what you want. You'll get what makes us the most profit, and like it.
Fuck You Very Much, and Have a Nice Day.
Hugs and Kisses,
- Your Friendly Neighborhood Free Service Provider
> "Nobody really likes it, but it's the way nobody really likes sidewalks, or electrical outlets, or forks"
perhaps it is because I am old, but I rather like the type of discord that email provides. I abhor new platforms for 'communication' such as twitter-for-twits and facebook, for those who spend more time documenting the fake shit they do than actually doing the stuff they supposedly do. The idea that someone can say something in 250 words or less and believe that its enough to persuade someone is ludicrous and practically justifies slapping their teachers across the face. A persuasive argument requires points and counter points; all packaged and detailed through the body of the single letter. Think of it as opening, or closing, arguments in a trial. Would you want your attorney standing up during closing arguments, addressing the jury and just say "find my client innocent or you suck. #freemyclient #emojisarecool!" Yet this is were social media has led an entire generation of millennials who literally now graduate public schools not knowing how to write in cursive, write a check, or properly fill out an envelope and apply postage.
Didn't google make a claim about 10yrs ago that they were revolutionizing email with an entirely new product?? I believe they called it 'Wave'. How did that turn out for them? It appears that, at least for that project, the mayan calendar did, in fact, cause the end of its civilization (ie they pulled the plug on it at the end of 2012)
Think of ads, lots of ads appearing and gaining deep control over the OS.
New ads deep into the OS thats trusts the ads more than the user.
Domestic spying is now "Benign Information Gathering"
Sorry but email is not simple. Just try to validate an email address. The spec for that alone is nightmare inducing.
Then add all the people who do need more than ASCII and take a look at the horrible encoding mess you will get.
Heck, try writing a parser which just extracts attached files so they do not clobber up your EMail Archive.
While I can see the need for something like email, the current implementation is horrible.
"engaging, interactive, and actionable email experiences."
WTF does that even mean.
I have to read an email, so I'm already engaging with it.
I have to reply to emails, so they're already actionable, and so interactive to an extent.
People like this twunt are the reason we have a 'Wanker Jar' in the meeting room at work.
It's like a swear jar, but for PR wankers. And it's surprisingly effective at training them to converse in a concise,meaningful way instead of spouting vague terms.
This works as long as people are putting up with them. And until they notice "Page works in Firefox and even Edge but fails in Chrome and Safari", and the page owners also tell them why, i.e. because Google and Apple deliberately broke their browsers.
I'd dare to say that if they started rejecting the likes of Let's Encrypt, which would cause nearly every non-commercial site to instantly be considered insecure (and with HSTS this means unreachable), people would very quickly notice this, and they'd also notice quickly that the page works fine with alternative browsers.
And you know people: Given the choice between being able to reach their wanted content and being secure, they throw security to the ground before stomping over it. They would instantly dump Chrome and install Firefox instead if that's all it takes to get back onto their page.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
They could start by not letting it run ANY code...
This isn't a hard concept, nobody expects their email to run applications, or connect out to remote servers, or anything like that. The most anyone will ever want from their email is some formatting (bold, italic, colour, font size) that's easy to implement without adding the capability to run full scripting languages and reach out to every remote ad server on the planet.
The problem isn't that companies don't know how to make it secure, it's that their business model relies on it being insecure. If email clients refused to reach out to remote servers when displaying a message, the companies couldn't track everything you do. If they didn't run scripts the companies would be limited to static ads.
Of course this is really the biggest problem with almost all innovation right now. The question is no longer "how do we make X better" but instead "how do we make X more profitable" It used to be that people assumed that doing the former would lead to the latter, now there's no attempt to even consider the former. This leads to thousands of non-interoperable walled gardens full of garbage nobody wants that is actively hostile to the users.
Just because the idea is blatantly self-serving, doesn't mean it's wrong in general.
Yes, Google may indirectly benefit from HTTPS everywhere. However, HTTPS everywhere IS needed, because the parade of malicious actors never stops and every layer of security we add can only be a good thing.