Facebook Must Stop Tracking Belgian Users, Court Rules (mercurynews.com)
Facebook must stop tracking Belgian users' surfing outside the social network and delete data it's already gathered, or it will face fines of 250,000 ($312,000) euros a day, a Belgian court ruled. From a report: Facebook "doesn't sufficiently inform" clients about the data it gathers on their broader web use, nor does it explain what it does with the information or say how long it stores it, the Brussels Court of First Instance said in a statement. The social network is coming under increasing fire in Europe, with a high-profile German antitrust probe examining whether it unfairly compels users to sign up to restrictive privacy terms. Belgium's data-protection regulators have targeted the company since at least 2015 when a court ordered it to stop storing non-users' personal data.
There are reasons people don't join FB and there is no reason for Facebook to gather, store and track people that are not a member of their site/organization.
There's every reason to track non-members. You may not think it's fair, but your data is valuable and it's going to get collected, used, and sold whether you like it or not. There are steps you can take to slow that down (like not signing up for FB), but you're not going to stop it without help from the lawmakers.
He's getting rather old, but he's a good mouse.