Samsung To Cut OLED Production Due To Poor iPhone X Sales

Samsung's panel-making division, Samsung Display, is reportedly reducing OLED panel production at its South Chungcheong plant due to lower than expected iPhone X sales. According to Nikkei Asian Review, Samsung now plans to cover 20 million or fewer iPhone X devices for the quarter ending in March, a large decrease from the expected 45 to 50 million units. CNET reports: Apple sold 77.3 million iPhones in the quarter ending in January, down by 1 percent on the previous year. The $1,000 price tag on the iPhone X was blamed for the volume shortfall -- but also contributed to the company making record-breaking profits. Samsung did not respond to CNET's request for comment.

Comments

Nope.

[Anonymous Coward]

Samsung cut production because they couldn't get contracts from Chinese vendors.

http://www.patentlyapple.com/patently-apple/2018/02/apples-iphone-x-is-the-instant-scapegoat-for-samsungs-failure-to-win-oled-orders-from-chinese-vendors.html

Re:iPhone X best selling smartphone in the world

[dgatwood]

Maybe the market analyst folks expected the sales of the iPhone X to be way higher than reported . . . ?

As long as Apple doesn't break down sales by product, we'll never know what the sales numbers actually are.

That's what happens when you don't give investors the information they need: They make things up. And different groups make up numbers in different ways to suit their own interests. And the company's stock suffers. Apple used to provide a lot more data. Then at some point in 2005 or so, their product categories got a lot bigger to the point of being almost meaningless. They really should go back to that level of detail.