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The Car of the Future Will Sell Your Data (bloomberg.com)
Picture this: You're driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen. Are you annoyed that your car's trying to sell you something, or pleasantly persuaded? From a report: Telenav, a company developing in-car advertising software, is betting you won't mind much. Car companies -- looking to earn some extra money -- hope so, too. Automakers have been installing wireless connections in vehicles and collecting data for decades. But the sheer volume of software and sensors in new vehicles, combined with artificial intelligence that can sift through data at ever-quickening speeds, means new services and revenue streams are quickly emerging. The big question for automakers now is whether they can profit off all the driver data they're capable of collecting without alienating consumers or risking backlash from Washington. "Carmakers recognize they're fighting a war over customer data," said Roger Lanctot, who works with automakers on data monetization as a consultant for Strategy Analytics. "Your driving behavior, location, has monetary value, not unlike your search activity."
Not that I'm for the ads in any way...BUT, if you in the UK are so distracted by a simple ad, how in the hell do you drive while fiddling with the radio/stereo, smoke a cigarette, keep the cold beer between your legs and try to talk on the phone???
I mean, hell...that's the new basic driving test here for men in the US.
The ones for ladies substitute the beer holding for putting on makeup i the car....
But hey, its easier than it used to be when you had to do all that AND shirt the manual transmission. I'm old school and still do that, but most today don't have to pass that qualification.
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
But then you wouldn't be able to set the cruise control speed from the android app. This isn't 2016 anymore, no one wants a car that isn't cloud-enabled.