Slashdot Mirror
The Slow Death of the Internet Cookie (axios.com)
Sara Fischer, writing for Axios: Over 60% of marketers believe they will no longer need to rely on tracking cookies, a 20-year-old desktop-based technology, for the majority of their digital marketing within the next two years, according to data from Viant Technology, an advertising cloud. Why it matters: Advertising and web-based services that were cookie-dependent are slowly being phased out of our mobile-first world, where more personalized data targeting is done without using cookies. Marketers are moving away from using cookies to track user data on the web to target ads now that people are moving away from desktop. 90% of marketers say they see improved performance from people-based marketing, compared with cookie-based campaigns.
Cookies were never meant for marketing. They really broke the internet. So many people are afraid of enabling javascript or cookies because they don't want to be tracked, so legit services are hampered by this.
Hey paranoid idiots-- heed this story. They don't need your dumb cookies. You're being tracked anyway. Now stop acting like your privacy is being violated just because a cookie is needed to make the website work.