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Samsung's New TVs Are Almost Invisible (qz.com)
Mike Murphy reports via Quartz of Samsung's new top-of-the-line televisions announced at an event in New York today: Samsung's new QLED line of 4K TVs features a technology the company is calling "Ambient Mode." Before you mount the TV, you'll snap a picture of the wall it's going to hang on -- it doesn't matter if it's brick, wood, patterned wallpaper, or just a white wall -- and then after it's up, you can set that picture as the TV's background. The result is something that looks like a floating black rectangle mounted on a wall. Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn't a large LED panel sitting in the middle of the thin metal strips. There are five QLED models, with minor tweaks between them, ranging in size from 49 inches, up to an absolutely massive 88 inches. The televisions have a built-in timer so that the ambient setting will turn off after a while, in order to spare your electricity bill. Viewing the televisions before Samsung's event, the ambient really did appear to blend them into the walls at first blush. One, against a fake brick wall, was indistinguishable from what was behind it until you really got close up to the screen. The distinction on another, attempting to mimic a painted off-white wall, was a little more obvious. But that's not really the point -- the mode is just intended to give the illusion of invisibility between watching TV, and when you want to show off your new television to a visitor. Pricing isn't available but you can expect them to range from a few thousands dollars all the way up to $20,000 for the largest, sharpest models. Samsung also announced that it's partnering with The Weather Channel, The New York Times, and others to overlay content on the ambient TVs. They will also be able to control any smart device that can control to Samsung's SmartThings system, like Amazon Echoes, Ring doorbells, and Philips Hue Lights. Bixby is baked into the remote to help you search for content and cater to commands.
Next up will be the Samsung Edge TV. It's just like the current TV, only the screen extends and curves a bit at the edges, so there is no black rectangle frame at the end of the screen. Sure, it's even more pointless than the edge on their phones, but when they're charging a premium for anything that makes them cooler than a TCL or Vizio TV, there's nothing they won't try.
Now if they had a passive color E-Ink display or the like, that would be really cool. Then you don't have to feel guilty about the power when leaving the screen on to have it blend in with the wall (or appear to be a painting, or whatever). Of course, good luck getting such a display to handle motion and extreme contrast that makes for a quality television. And good luck getting such a display at anything resembling HDTV resolutions, let alone 4K.
And why make it look like the wall, instead of making it look like a picture in a frame, instead of an expanse of wood, brick, whatever?
(and if it's not a 3D, curved screen, you're not really buying into the marketing, anyway)
"National Security is the chief cause of national insecurity." - Celine's First Law
Too bad that many jobs where you earn enough to burn $20k on a TV won't leave you enough time to enjoy a trip around the world.
Wait for it........Serve you stuff that makes the whole thing pointless. So now you can be served those fine advertisements on a beautiful background that looks like your wall. Wowsers, what a brave new world full of wonder and promise.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
something like: http://astronaut.io/ (shows short clips from random youtube videos with low counts and names like DSC 1234 and IMG 4321)