Windows 10's Next Update Will Be Called 'Spring Creators Update' (theverge.com)
The Verge reports: Microsoft is planning to reuse its "Creators Update" naming for a third Windows 10 update. The software giant has strangely not yet officially named its next Windows 10 update, due next month, but it has been testing a future update that appears to reveal the spring update name. "Windows 10 Spring Creators Update" has been spotted in the latest test builds of the Redstone 5 update expected to be released later this fall. Microsoft first launched Windows 10 Creators Update last spring, followed by the Windows 10 Fall Creators Update in the fall. The new Windows 10 Spring Creators Update naming was originally spotted in Microsoft blog posts last year, but this is the first time it has appeared in the operating system itself.
I'm a consumer. I also work on a desktop. I'm not a creator. Is there an update for me? Because I'm starting to think Microsoft isn't serious about capturing non creator market share.
It taps into the current trend of portraying "creators" in the media. In the IT/Dev space, it's usually the stereotypical web startup hipster with the hemp satchel, ironic mustache, Moleskine notebook and MacBook Pro with Github and Slack stickers on it.
Microsoft is trying to replace those Macbooks with Surfaces, so slapping the label "Creators' Update" on Windows is seen as one way to do it. Almost all web developers I've seen are Mac users though, so I think it's just for effect.