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SXSW: No 'Hot Apps' Anymore But Still a Launchpad For Some Startups (axios.com)

South by Southwest is no longer the preferred launchpad for social apps, but it may be for others like Blue Duck, a San Antonio-based transportation company debuting its scooter service this weekend. From a report: Between Twitter's big breakout moment in 2007 and Meerkat's in 2015, SXSW has served as a great marketing opportunity for social apps. But that's ended as consumer trends have shifted and Hollywood and other consumer companies have taken over the festival. Standing outside the Austin Convention Center, co-founder Eric Bell tells me that he came up with the idea out of frustration with his local public transit, and he designed the scooters. For now, the company is self-funded, but he expects to soon raise outside funding.

28 comments

  1. As Hollywood has taken over? by Anonymous Coward · · Score: 2, Informative

    It used to be a music festival. Someone *else* took over first.

    1. Re:As Hollywood has taken over? by PopeRatzo · · Score: 1

      It used to be a music festival. Someone *else* took over first.

      It hasn't been just a music festival for nearly 30 years. I drove down in 1989, and there was already computer graphics/movies/cultural flotsam presence.

      I mean, even the fucking name of the festival is taken from a Hitchcock movie.

      --
      You are welcome on my lawn.
    2. Re:As Hollywood has taken over? by Anonymous Coward · · Score: 0

      90% of SXSW this year was blatantly advertising that shitty Ready Player One movie. Nobody needs to see 12 hours of shilling from the cast and crew. Seriously, the movie looks like hot garbage and the desperate shilling was obnoxious.

    3. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      We have to make room your young generation is so obese. And actually worse at technology too. Just a bunch of users and tools.

    4. Re: As Hollywood has taken over? by PopeRatzo · · Score: 3, Interesting

      Your generation has ruined enough..

      I agree entirely. Considering a bunch of high school kids in Florida have been able to accomplish in a few weeks something the four generations before them have not been able to, I'd say that anyone over 19 needs to get out the fucking way. The kids are all right.

      http://www.orlandosentinel.com...

      --
      You are welcome on my lawn.
    5. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      "The kids are all right.' If your quoting lyrics from The Who then your obviously an old geezer yourself. Busted....

    6. Re: As Hollywood has taken over? by PopeRatzo · · Score: 1

      "The kids are all right.' If your quoting lyrics from The Who then your obviously an old geezer yourself. Busted....

      I already admitted to being an old geezer. And I'm happy to see a new under-20 generation taking care of business (TCB). They're better in every way than the generations before them.

      --
      You are welcome on my lawn.
    7. Re: As Hollywood has taken over? by iamhassi · · Score: 0

      Your generation has ruined enough..

      I agree entirely. Considering a bunch of high school kids in Florida have been able to accomplish in a few weeks something the four generations before them have not been able to, I'd say that anyone over 19 needs to get out the fucking way. The kids are all right.

      http://www.orlandosentinel.com...

      I agree, giving guns to teachers is a major accomplishment generations before them were not able to. Perhaps the next school shooting will be stopped by armed teachers instead of cops who stand outside and do nothing http://m.washingtonexaminer.co...

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      my karma will be here long after I'm gone
    8. Re: As Hollywood has taken over? by Mashiki · · Score: 1

      Here's your complimentary armband and black boots. So which fundamental right shall you step on next and support 'kids' in? I'm guessing the 1st amendment.

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      Om, nomnomnom...
    9. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      Right, a group of brainwashed high schoolers who have no clue why the 2nd Amendment exists have succeeded in setting the stage for they and they're children to be totally dominated by a future totalitarian government when they can no longer defend themselves. Good job that one.

    10. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      Government has a consistent record of failure. Legally speaking the police have no obligation to protect you, that is according to the Supreme Court. Thatâ(TM)s why the civilian police that failed in Florida will largely be immune from lawsuits. Only the military is there to protect you. They are under a different system of law. Protection is your personal responsibility.

    11. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      Every totalitarian government took away guns first. They always had a good reason.

    12. Re: As Hollywood has taken over? by Anonymous Coward · · Score: 0

      If you believe that, then you're a fucking moron.

    13. Re: As Hollywood has taken over? by iamhassi · · Score: 1

      Which is why we should all have the right to protect ourselves everywhere

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      my karma will be here long after I'm gone
  2. The app mentioned has lots of FUNDED competition by postbigbang · · Score: 1

    A kickstarter won't help. Federal funding might.

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    ---- Teach Peace. It's Cheaper Than War.
  3. Re: As N1ggerwood has taken over? by Anonymous Coward · · Score: 0

    ftfy

  4. Bumper sticker I just saw by Anonymous Coward · · Score: 0

    Less "apps", more naps

  5. Another app that was born out of frustration with by Anonymous Coward · · Score: 0

    Stink Train, the game where you use your analytical abilities to avoid sitting next to smelly people on the train

  6. Same with ComicCon... by Anonymous Coward · · Score: 0

    Biggest scam around nowadays. Basically all the panel spaces and at least 1/4 of the floorspace has been take over by non-comic entertainment industry crap (maybe more, I haven't been able to get tickets in a decade!)

    This is the double edged sword of success: If you get enough money to stay in business mission creep overtakes the original goals of your convention and it eventually becomes a vessel for every type of entertainment except the one it was originally targetted at.

  7. 'Blue Duck' ... by jmdevince · · Score: 1

    This is like something straight from Dilbert. Oh wait, it IS something straight from Dilbert.

  8. "launchpad for social apps" by Anonymous Coward · · Score: 0

    How much demand is there for more social apps?

  9. There is a reason by spoot · · Score: 2

    Why the locals here in Austin call it South By So What.

    1. Re:There is a reason by Anonymous Coward · · Score: 0

      As a local, I do what the locals in NOLA do when Mardi Gras hits... and that is high-tail it out of the city. Even the renaissance faire east of Austin is a lot better than what is in town right now.

      If you are some wannabee CxO type hunting for a VC with some sizzle (and no steak) business, rich and want to tie one on, on Dirty Sixth, perhaps getting into a fight with a bum hyped up on K2 in the process near the ARCH, some UT student who wants to watch all the Californians, or a musician who realizes that they are completely out of their league, and needs to go find a real job. SXSW is for you. For everyone else, it doesn't matter.

  10. best part of SXSW interactive by trybywrench · · Score: 1

    the best part of the interactive portion is when it starts to turn into the music festival. For about 1.5 days you get the music people crossed with the nerds. It's a pretty funny juxtaposition. I went a few years ago, it's very big so unless you go with a specific agenda it's overwhelming. THe highlight when i went was stumbling into a small room of about 20 where some pinterest engineers were talking about how the scaled as Pinterest started taking off. I loved all their stories like "well, see, the main server was my chair for a while.. then we tried X but that didn't work so we switched to Y and that worked for about a week then we heard about Z so we tried that but.." It was very informative and entertaining.

    --
    I came to the datacenter drunk with a fake ID, don't you want to be just like me?
  11. Re: The app mentioned has lots of FUNDED competiti by Anonymous Coward · · Score: 0

    You donâ(TM)t need to steal from me via taxation to give it to a company.

  12. Re: The app mentioned has lots of FUNDED competiti by postbigbang · · Score: 1

    It went over your head that public transportation requires public funds. Watch what happens when you cut off those funds. Oh, wait, see the billions in road funds rather than rail, and mindless numbers of federally funded airports. Pick one.

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    ---- Teach Peace. It's Cheaper Than War.
  13. What Did It by Anonymous Coward · · Score: 0

    When SXSW decided to focus on the color of the people making the apps instead of the apps themselves. That's when they became irrelevant.