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Apple Buys Texture, a 'Netflix For Magazines' App (ft.com)

Posted by msmash on from the next-up dept.

Apple said on Monday it will acquire Texture, a digital magazine app, as the iPhone maker looks to fill the gap left by Facebook's pullback from news distribution. From a report: The deal is Apple's latest move to build out its content and services platform, coming just three months after it announced plans to acquire Shazam, the music recognition app, for around $400m. First launched in 2010, Texture has been described as "Netflix for magazines," as its $10-per-month subscription service provides unlimited access to more than 220 publications including People, the New Yorker, Vanity Fair, National Geographic and Vogue. Further reading: Recode.

1 of 43 comments (clear)

  1. Re:If Apple went with Netflix model, could be good by barc0001 · · Score: 3, Insightful

    > An app by itself that just presents the world of magazines as we know it, is nice but not very useful

    You're making a pretty blanket statement based on your personal tastes. It may not be useful - to you - but many people would find it useful and more cost effective than buying magazines all the time. Also, have you actually looked at what's on offer for Texture, or are you just going by what you see at the supermarket as "the world of magazines"? I took a look a few minutes ago and was surprised to see there is a magazine devoted to beer, among other things.

    I'm not sure this would be for me, but if I did get a subscription I can easily see myself reading Popular Mechanics, Make:, This Old House, National Geographic and PC World, among others while I'm on the train commuting. Would be a damn sight better than reading the fragmented snippets of news and social media I currently make do with on that trip.