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Google Will Prioritize Stories for Paying News Subscribers (bloomberg.com)

Google users who subscribe to newspapers will find articles from those publications appearing higher in their search results, part of the tech giant's efforts to help media companies find and retain paying readers, Bloomberg reports, citing people familiar with the matter. From the report: The Alphabet unit will also begin sharing search data that show who's most likely to buy a subscription, said the people, who asked to be anonymous because they weren't authorized to speak publicly. Google executives plan to disclose specific details at an event in New York on March 20, according to the people. Google declined to comment. The moves could help publishers better target potential digital subscribers and keep the ones they've already got by highlighting stories from the outlets they're paying for. The initiative marks the latest olive branch from Silicon Valley in its evolving relationship with media companies.

36 comments

  1. Doesn't matter. by Anonymous Coward · · Score: 0

    I canceled my last magazine and newspaper subscriptions 10 years ago, and I will never again, as long as I live, pay $1 for for any of it. Ever.

    1. Re:Doesn't matter. by XXongo · · Score: 3, Interesting

      I canceled my last magazine and newspaper subscriptions 10 years ago, and I will never again, as long as I live, pay $1 for for any of it. Ever.

      That is, of course, why fake news is running rampant: people like you don't want to pay anything to reporters to get real news, and so what you get is what you pay for: worthless news.

    2. Re:Doesn't matter. by Q-Hack! · · Score: 1

      That is, of course, why fake news is running rampant: people like you don't want to pay anything to reporters to get real news, and so what you get is what you pay for: worthless news.

      Yes, because none of the main stream media are above posting fake news.

      Ethical journalism is dead in the world.

      --
      Some days I get the sinking feeling Orwell was an optimist.
  2. How does google know what I subscribe to? by QuietLagoon · · Score: 3, Interesting

    ...Google users who subscribe to newspapers ...

    Do I have to tell google, or does google just sift through their data and surmise?

    1. Re:How does google know what I subscribe to? by PolygamousRanchKid+ · · Score: 2, Insightful

      Do I have to tell google, or does google just sift through their data and surmise?

      Probably . . . neither.

      Google will probably expect the media companies to provide them with subscriber lists . . .

      . . . which Google will promptly resell.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    2. Re:How does google know what I subscribe to? by yuvcifjt · · Score: 2

      Pretty simple: using one of their countless javascript trackers, or through Chrome browser or Android.

      Google has countless trackers all over the web, from doubleclick, analytics, captcha, to ad services, and tag manager, etc. Google is a serial tracker.

      And if you know any amount of js, you'll realise how easy it is to fingerprint users using modern browsers, and the power a simple js script has over a page, including anything a user does from mouse movements, to keystrokes, etc.

      It's quite interesting that companies like Apple and Mozilla are fighting for your rights and privacy, and yet it is these companies that get abused most often.

    3. Re:How does google know what I subscribe to? by SvnLyrBrto · · Score: 1

      Well, the New York Times at least has Google as one of its login options (Along with Facebook and Username/Email). So presumably that's the obvious and easiest way for Google to know. I try to avoid using Google/Facebook for logins when I can. I figure, the few things that can be compromised if one password gets loose, the better. But a lot of people do use those options for ease of use. I would also guess that Google could also just read the NYTimes cookie that keeps you logged in.

      NYTimes in the only newspaper to which I have a paid subscription. So I can't speak to the others. But it does seem obvious that the rest would use the same solutions.

      --
      Imagine all the people...
    4. Re:How does google know what I subscribe to? by stephanruby · · Score: 4, Interesting

      . . . which Google will promptly resell.

      Google doesn't resell information. Reselling such information and you can only resell it once.

      However, selling targeted advertisements, you can do that an infinite amount of times.

      In other words, the original post should have said

      Google will probably expect the media companies to provide them with subscriber lists . . .

      . . . which Google will promptly use to sell more expensive ads (including ads purchased by the newspapers own competitors).

    5. Re:How does google know what I subscribe to? by QuietLagoon · · Score: 1

      ...Google will probably expect the media companies to provide them with subscriber lists . . . ...

      OK, let me take a different approach... How does google know how to attach my search results to any lists provided by media companies?

    6. Re:How does google know what I subscribe to? by rtb61 · · Score: 1

      How about taking the worst approach. So Google will basically cook your search results to ensure that you do not see better quality news articles, in order to lock you in with corporate main stream propaganda and making it look like they are doing you a favour, what a pack of cunts, this hidden behind but you are already a subscriber and already addicted to that brand of coolaid, why would you want to read more open and honest news.

      Every time you turn around you find google prying over you shoulder, ready to shove corporate main stream media propaganda down your throat, so that you will always speak the words of the corporations that own you. Good thing they are only real affective at doctoring collation efforts, making existing disparate individuals sharing a false belief, look like they sold them all, when they just brought them together, this to sell false claims to advertisers about how they sold those people, when they just collated them.

      Their loss in the last election proving how ineffective they really are both Google and it's apparent partner in crime, Facebook.

      --
      Chaos - everything, everywhere, everywhen
  3. I'm willing to pay by layabout · · Score: 3, Interesting

    but only once. I am not going to pay for multiple newspaper subscriptions. I want a netflix type subscription where I pay one party and I have access to all the news out there.

    1. Re:I'm willing to pay by originalGMC · · Score: 1

      but only once. I am not going to pay for multiple newspaper subscriptions. I want a netflix type subscription where I pay one party and I have access to all the news out there.

      Same. Give me an industry standard aggregator that I can query without adverts or tracking mechanisms. Stop giving me fucking blogs in my news feed. This isn't news, its AMPed up garbage chock full of more garbage, likely generated by something like the POMO generator. (http://www.elsewhere.org/journal/pomo/)

      Imagine a news feed any real journalist could submit to, just send their JSON object and the aggregator with standard interface. It's like reddit but with journalistic integrity 100% of the time and little/no links to imgur memes. Ahh what a pipe dream. Excuse me, let the onslought of WAHL nosehair trimmer adverts continue, please. I have no idea what I was thinking. You know I need this, you just have to let me know I need this right? Over and over again? Yes, carry on.

    2. Re:I'm willing to pay by alvinrod · · Score: 3, Informative

      It seems as though most of what's actually news comes via the Associated Press, so what you're asking for doesn't seem unreasonable. What you get from a magazine or paper just seems to be local stories or editorial content.

    3. Re:I'm willing to pay by originalGMC · · Score: 2

      It seems as though most of what's actually news comes via the Associated Press, so what you're asking for doesn't seem unreasonable. What you get from a magazine or paper just seems to be local stories or editorial content.

      Definitely a fan of the AP. Not a fan of news monetization past the point of paying for journalists. The capitalistic ethics of "fuck the world lets make this quarter the best quarter yet" just seem wrong to me when you're talking about information who's value is built upon trust. If you're going to make a boatload of money from the "news," how am I to trust you to tell me the truth rather than what I want to hear? I would be looking for fact-based non-editorial news. Something like the first 15 minutes of Democracy now but expanded past the 'war and peace report' ... like "today the brooklyn city council voted to kill all the homeless" - just the facts please. I will form my own opinion thank you very much.

    4. Re:I'm willing to pay by Anonymous Coward · · Score: 0

      Sooo ... you want centralized media control? One entity controlling not only what you see but how, when, and tracking you're every move?

      No. Fuck no. If I want your news paper I'll pay for it.

    5. Re:I'm willing to pay by Burdell · · Score: 1

      I want a netflix type subscription

      You mean a subscription where you start out with a bunch of widely-sourced news, but over time, the subscription site drops more and more sources and replaces them with their own "exciting new" content?

    6. Re:I'm willing to pay by layabout · · Score: 1

      Yes, that is exactly what I wanted... ;-)

    7. Re:I'm willing to pay by layabout · · Score: 1

      try this for a model. you buy a monthly pass from distributor. That pass in your rss reader give you access to the content sources. the content sources take your reads and get paid in proportion to the articles you read. there should be multiple pass distributors. we would need a way to bar exclusive content arrangements.

    8. Re:I'm willing to pay by Anonymous Coward · · Score: 0

      Then you're the problem. Widely sourced news is important because it's more likely to be correct and comprehensive.

      We got into this mess because of media consolidation. There are fewer news sources competing to scoop each other now than in the past. The result is that the news is worth less to readers because it's pretty much all the same. When I was a kid, my hometown had two major newspapers and my parents had subscriptions to both. Now, there's only one and it's moved pretty far to the right because they no longer have competition going after the left.

      But, more than that, what happens when there are important issues that the consolidated media doesn't feel like covering? There's a ton of talk right now about Russia's meddling in the elections, but relatively little talk about the fact that the DCCC is fixing primary elections to favor corporatist Democrats and in some cases actively campaigning for candidates that are ignoring the will of the voters.

      There's relatively little coverage because the DCCC buys a ton of ads during the political season and most news outlets are concerned about being cut off.

  4. Paywalled by BrookHarty · · Score: 1

    The paywalled articles are getting annoying, even slashdot had posted a few articles you couldn't even read.

    Google is directing the narrative by what links it pushes when you search a topic, its getting crazy when you search for an article from 2012 on tariffs, and google is pushing trending news links ahead of the real search results.

    I started using duckduckgo for searches, but they are getting over ran by people gaming the results for topic snow. Guess thats what happens when you start getting popular.

    And for a paywall workaround, if they are referred by facebook the article is free. Post to facebook and read, or use an addon to change your refer.

    1. Re:Paywalled by duke_cheetah2003 · · Score: 1

      Google is directing the narrative by what links it pushes when you search a topic, its getting crazy when you search for an article from 2012 on tariffs, and google is pushing trending news links ahead of the real search results.

      I've come to notice this search result trend as well. Google returns 'current news' over plain facts regarding certain topics. I'm not sure why a news article posted today would achieve highest ranking on the search result, but that's what they're doing.

      I started using duckduckgo for searches, but they are getting over ran by people gaming the results for topic snow. Guess thats what happens when you start getting popular.

      Tried this route myself as well, but I find Duckduckgo just simply doesn't give me as many meaningful results as Google. Even if it means going a few pages deep on the results from Google, I still get what I'm looking for, usually. But as it's always been, when searching for obscure topics, it's best to consult many different search engines to get the best results.

  5. Slowly by Grand+Facade · · Score: 1

    Boiling the frog.

    --
    Rick B.
  6. Do the opposite by Anonymous Coward · · Score: 1

    They should down-rate paywalled and teaser "click here to continue reading after the first few dozen words" results.

  7. I'll pay MORE to END bundling .. but enough? by Anonymous Coward · · Score: 1

    I am not going to pay for multiple newspaper subscriptions. I want a netflix type subscription where I pay one party and I have access to all the news out there.

    It's fascinating to see media companies' customers all working against each other.

    Some of us advocate against bundling because we only want to pay for what we like and stop funding whatever we consider shit. (Of course it's all subjective, but that's why voting is a thing.)

    And others advocate for bundling because minimizing the number of transactions is more important than getting the media they want and abstaining from funding those who bore them.

    No media company can serve us both. It's going to be one way or the other, so every time one of us spends money, we are fucking things up for the other people.

    Who will win? I hope my people beat your people, you fucking bundlers! ;-) But seriously, you're undoing all the progress we've won .. but your success says there's more of you people than I thought. I wonder what things will look like 20 ... no, even 10 years from now.

    My big worry is that since you're more focused on keeping the number of transactions down, you probably pay more money, and ultimately, that's going to cause you people (who apparently care about neither money nor quality (even quality from your own subjective viewpoint!!!)) to win. I feel like I'm bidding against unthinking, rich monsters.

    1. Re:I'll pay MORE to END bundling .. but enough? by Voyager529 · · Score: 2

      But seriously, you're undoing all the progress we've won

      Netflix has the lowest streaming selection it's had in a very long time. CBS pulled lots of their stuff because All Access, Disney is pulling their stuff next year, HBO has always marched to their own drum; Amazon, Hulu, and Youtube Red have their own exclusives as well. Even if a particular individual were willing to subscribe to all of these services, or a preferred subset, it's impossible to do an aggregate search and play a piece of content from whoever owns it. Moreover, while Netflix has a client on basically-everything, even for users willing to switch apps to switch shows, the availability of the different 'apps' for many smart TVs and streaming modules hinges entirely on firmware updates that are unlikely to actually come.

      Ultimately, paying per-publisher with an aggregating application that can access disparate paid sources is probably the best compromise that would work for both camps...but I'm not holding my breath for that sort of cooperation.

  8. Betteridge's Law Of Google Questions by SuperKendall · · Score: 2

    Do I have to tell google

    Are you kidding? The answer is always "Yes google knows already".

    They knew you were subscribing before the paper did.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  9. Drudge Report by sycodon · · Score: 2

    Drudge more or less does this already by virtue of including stories on his site.

    The Irony is that the Likes of Google bitch and moan about it all the time and some of the retards at the FEC want to regulate Drudge so badly they can taste it.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  10. Make a better product by sqorbit · · Score: 1

    From the article: "Several publishers, including the Wall Street Journal, New York Times and the Washington Post, are focusing on getting readers to pay for their content as it becomes more difficult to support newsrooms with advertising revenue." Why aren't media/news companies looking at making their product more appealing? Buying google search space, subscribers to online content and huge amounts of content blocking ads are all going to fail. Why do so many companies insist on figuring out ways to squeeze pennies from dying products rather than focusing on making the product more appealing? I block washingtonpost.com in my hosts file because of how annoying they have become. If it happens to come up higher in a search engine I'm still not going to view it.

    --
    Sent from my TARDIS
  11. Sounds good to me! by XXongo · · Score: 1

    I have to say, having Google news search prioritize sources that I subscribe to sounds like a great idea to me. I would want to learn first what the sources I've already paid for have to say.

  12. Drudge Report Already Does This by sycodon · · Score: 0

    And the SJWs bitch and moan about his site all the time.

    Some of the FEC retards are still agitating to regulate Drudge. I bet they won't try and regulate Google for this because Google will show the stories they approve of.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  13. That's a good idea by fustakrakich · · Score: 1

    And they should put up non pay-walled links for the rest of us, right?

    --
    “He’s not deformed, he’s just drunk!”
  14. Why is this okay? by John+Jorsett · · Score: 1

    People have made a big deal about pay-for-play in the transmission of data on the internet and claimed Net Neutrality is needed to curb abuses, yet apparently it's okie-dokie for information gatekeepers like Google/Facebook/et al to make money by prioritizing things. If NN is needed in the one area, I'd think it would be needed everywhere.

  15. Re:This is fair by Anonymous Coward · · Score: 0

    Then perhaps they should make the product worth paying for.

    When most media outlets have the same stories from the same perspective and usually from the same source, it's really hard to justify paying for it.

    Now, if they'd actually go about investigating things and holding the powerful accountable, I might consider paying for news. But, as it is, I see no reason to pay to be exposed to rightwing propaganda.