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Reddit Is Bringing Promoted Posts To Its Mobile Apps (marketingland.com)

Reddit is reportedly launching native promoted posts for its mobile apps. "The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all platforms," reports Marketing Land. "Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don't access Reddit on desktop, according to the company." From the report: In-app promoted posts will have all the elements of a standard Reddit post, including upvotes, downvotes and comment threads. The native mobile ads will also include comments, which was not possible before on the mobile ads. Native promoted posts will be available on iOS starting Monday, March 19, and will roll out to Android in the coming weeks.

43 comments

  1. good plan? by Anonymous Coward · · Score: 1

    Sounds like a good reason not to use the app.

  2. 'Sponsored' posts are always a death knell by Anonymous Coward · · Score: 1

    Reddit was fun while it lasted.

    1. Re:'Sponsored' posts are always a death knell by supremebob · · Score: 1

      Knowing Reddit, any comments badmouthing the sponsored posts will also quickly be down voted to a -20 rating, or whatever else it takes to make the post disappear from the main page.

    2. Re:'Sponsored' posts are always a death knell by Mryll · · Score: 1

      It seems that any medium that people find useful for communication will eventually be dominated by spam. It's too easy to produce relative to useful content.

  3. "Promoted Posts"? by Anonymous Coward · · Score: 0

    Ads. They are ADS and during elections they will be POLITICAL ads.

    What the fuck. Are they going to pay for data use too?

    Captcha: against

    1. Re:"Promoted Posts"? by AHuxley · · Score: 1

      The user content expected has its visibility reduced. The ads become the GUI and the content.

      --
      Domestic spying is now "Benign Information Gathering"
  4. Reddit needs love ... by CaptainDork · · Score: 1

    ... too, but it needs to buy more than that.

    --
    It little behooves the best of us to comment on the rest of us.
  5. Yay, more ads! by Anonymous Coward · · Score: 0

    I was just telling my wife, what we need is more advertising on social media platforms.
    Thank you Reddit!

  6. oh neat by Anonymous Coward · · Score: 0

    Does that mean it's going to stop being so hostile towards free speech on its platform then?

  7. I kinda like em by Anonymous Coward · · Score: 0

    I mean, I kinda like promoted posts. They're SO easy to find and downvote...

  8. Mobile apps by Anonymous Coward · · Score: 0

    I mean, if you've already agreed to download and run something that is probably gathering data on you and sending it somewhere to be packaged and sold, which is something a lot of mobile apps are doing, why not throw in some sponsored content in there too?

  9. This won't help by Anonymous Coward · · Score: 0

    Reddit siphoned some of my online time-wasting away from here the past few years; and I'm sort of getting tired of it. First, reddit's sacred cows are annoying. Every site has them, but I find reddit's to be more numerous than Slashdot's, and over the years Slashdot has mellowed but reddit's *insistence* that you hold certain beliefs or get down-voted has remained consistently strong. If you believe AGW without question, if marijuana is mother's milk, if you absolutely adore Arrested Development, then reddit just might be the place for you. Otherwise... meh. A lot of reddit's comment threads,how shall we put it... compress well. The same meme, the same pun thread. Over and over again. Even if you browse by "controversial", you'll never see the creativity of trolling that Slashdot had back in the day... if you're into that kind of thing. Sponsored crap, paid content... that's not going to raise the level. What's after reddit? Back to Slashdot and Slashlings? Interest-specific forums? Go outside more? I dunno...

  10. Don't Update by WankerWeasel · · Score: 1

    New app update appeared just after this announcement. You might find if you don't upgrade the app you won't see these new ads.

    1. Re:Don't Update by Anonymous Coward · · Score: 0

      Realy for Reddit has always been better than the official app

    2. Re:Don't Update by Anonymous Coward · · Score: 0

      why use the app? oh right they INCESSENTLY harrass you to install it by multiple prompts CONSTANTLY.

      fuck you reddit, you're going to lose your user base (and content creators) soon if you keep it up.

    3. Re:Don't Update by Anonymous Coward · · Score: 0

      why use the app? oh right they INCESSENTLY harrass you to install it by multiple prompts CONSTANTLY.

      They do? I have an account on there and have posted stuff and I have never seen a single thing like that. I didn't even know there was a "reddit app".

      (And why would anyone use it, when you could just use the website and not make yourself vulnerable to whatever the hell the app wants to do to/with/against your device?)

    4. Re:Don't Update by Anonymous Coward · · Score: 0

      you must apparently login religiously.

      only login unless for very specific intent to comment or post.

      hence, not logged in? they INCESSANTLY harass you use the app.

        I've taken to reduce my use of their site.

    5. Re:Don't Update by Trax3001BBS · · Score: 1

      why use the app? oh right they INCESSENTLY harrass you to install it by multiple prompts CONSTANTLY.

      They do? I have an account on there and have posted stuff and I have never seen a single thing like that. I didn't even know there was a "reddit app".

      (And why would anyone use it, when you could just use the website and not make yourself vulnerable to whatever the hell the app wants to do to/with/against your device?)

      It started a week or two ago. PC, If you don't log-in, your asked to at every move. At the bottom of the request is: "skip for now", so it's going in that direction.

      Mobile, the app is almost thrust on you, and I still haven't used it, and will leave rather than.

  11. Formula by Anonymous Coward · · Score: 0

    Step 1. Make site open to all, embrace everything, promote it as fair and uncensored commentary
    Step 2. Crack down on the fringe elements, ban them when they get out of hand, start building walls with site policy updates
    Step 3. Put all your hopes into promoted ads as your business model since you never really had one to begin with
    Step 4. See you in 5 years?

  12. Lot of posts about reddit lately by Anonymous Coward · · Score: 1

    Reminder that small niche Reddit subs pull more traffic than all of Slashdot.

    Reminder that single threads in the larger subs pull more traffic than all of Slashdot.

    1. Re:Lot of posts about reddit lately by Anonymous Coward · · Score: 0

      Why should any of that be surprising? Last I checked Reddit's userbase numbers in the hundreds of millions and covers thousands of topics/interests, Slashdot is an aging portal for tech news frequented by grognards and misanthropes grinding their axes over other people having axes to grind.

  13. Nobody uses them anyways by Anonymous Coward · · Score: 0

    Nobody uses the mobile apps because they suck.

    1. Re:Nobody uses them anyways by Anonymous Coward · · Score: 0

      I don't, and I hate how it keeps nagging me to "continue to mobile app" or "go to the site", it's full of damn nags and is annoying as fuck (then again so is the site itself)

      I've just stayed away for the most part. The so-called community is just cliques, incestuous and toxic. Almost as bad as gawker or whatever they're called now.

  14. Over/Under by 93+Escort+Wagon · · Score: 2

    How long, do you think, before the "downvote" option is removed from these ads?

    I give it 10 days.

    --
    #DeleteChrome
    1. Re:Over/Under by Anonymous Coward · · Score: 1

      Probably not before the ability to comment on the ads is removed. Who the hell thought that was a good idea?! I mean, its one thing to think "It'll be fine if a competitor comments, it'll make them look scared or weak to consumers" but Jeebus H Motherlovin Keerist Reddit is literally the second home of the Troll Nation after 4Chan.

      This is like intentionally hiring pedophiles to teach at your new elementary school and advertising the fact you did so. Everyone sees the disaster coming and yet somehow you still have people enrolling their kids!

      Wait.... hold that thought, i'mma go invest in Popcorn, brb!

    2. Re:Over/Under by Anonymous Coward · · Score: 0

      it'll stay long enough for the site to get bought-out by some sucker that believes the revenue boost from these new ads is a real thing and not just a way to trick the books into looking better than they really are.

    3. Re:Over/Under by Anonymous Coward · · Score: 0

      Probably to make other readers not barf and still show promoted ads. That is, reddit doesn't just make a reddit app and seeing a no-comment no-downvote post come through would be a red flag as a ad. Now they can put ads in other mobile clients easily as they are just a 'promoted post'.

  15. Smart people code around ads by AHuxley · · Score: 1

    Look deep into any mobile OS and work out a way to protect users from having big brand content pushed into their devices.
    The more a big brand attempts to make a user do something the more fun it becomes to return the GUI to the real device owner.

    --
    Domestic spying is now "Benign Information Gathering"
  16. Half the posts in some subs are already BS by known_coward_69 · · Score: 1

    Like convince me to buy an iphone or some other phone or game or whatever else

  17. Unintended consequences. by 0100010001010011 · · Score: 1

    In-app promoted posts will have all the elements of a standard Reddit post, including upvotes, downvotes and comment threads.

    They had those on desktop for a while. It never goes the way the advertiser intends to and so they shut off comments and voting.

    1. Re:Unintended consequences. by AmazingRuss · · Score: 1

      It was damn fun fucking with them while it lasted though.

  18. Digg by Anonymous Coward · · Score: 0

    Worked well for Digg

    1. Re:Digg by Trax3001BBS · · Score: 1

      Worked well for Digg

      Think that should be Digg 4.0 worked very well for Reddit.com

  19. Reddit also bringing mobile experience to desktop by Anonymous Coward · · Score: 0

    Reddit is also rolling out a redesign based on its mobile app, so I'm sure this is coming to the desktop as well.

  20. How is this a problem? by Hussman32 · · Score: 1

    As long as the ads aren't obtrusive, I don't see this as a bad thing. The site needs to pay its staff and for server time.

    --
    "Who are you?" "No one of consequence." "I must know." "Get used to disappointment."
  21. Just use an unofficial app by AuraSeer · · Score: 1

    There are lots of Reddit apps. A lot of them are free and adless, and have at least as many features as the app made by Reddit itself.

    If the official app starts including unblockable ads, that will just encourage people to start using Apollo or Narwhal instead, or one of the other several dozen clones.

    1. Re: Just use an unofficial app by Anonymous Coward · · Score: 0

      What kind of solution is that, web sites should just work.

  22. Re:Moscow Donald - Treason, Obstruction of Justice by Anonymous Coward · · Score: 0

    Yup, sounds like reddit, alright. Hope it goes the way of digg.

  23. Apps are bad! by Carrot007 · · Score: 1

    And site's wonder why I want to browse their sites on the web no matter how much they push their app. And more often than not the desktop site thank you.

    --
    +----------------- | What is the question!
  24. Support Reddit by Anonymous Coward · · Score: 0

    Reddit has to keep the lights on somehow. If you don't like ads, pay the $4 a month for a gold subscription.

  25. Reddit blows by roxywuppy · · Score: 1

    Has for more than a few years now.

  26. They are not "Promoted" post, they are ads, and... by Anonymous Coward · · Score: 0

    And I ignore them. And won't put reddit apps on my mobile devices.