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Ford's Badly Needed Plan To Catch Up On Hybrid, Electric Cars (arstechnica.com)

Ford supposedly has a plan to adapt to the changing world of transportation. The company recently announced that it's "going all-in on hybrids," readying six new battery electric vehicles by 2022, with the first due in 2020, and adding more performance versions of its SUV line up. "Additionally, by the end of 2019, every new Ford will have 4G LTE connectivity, and the company is developing a new cloud platform that will deliver over-the-air updates," reports Ars Technica. From the report: New hybrids: "Hybrids for years have been mostly niche products but are now on the cusp of a mainstream breakout," said Jim Farley, Ford president of global markets. "The valuable capability they offer -- plus fuel efficiency -- is why we're going to offer hybrid variants of our most popular and high-volume vehicles, allowing our loyal, passionate customers to become advocates for the technology." So America's best-selling truck (the F-150) will get the ability to act as a mobile generator, something that should come in handy on job sites. Meanwhile, the Mustang will have performance to match the 5.0L V8 version but with more low-down torque, according to Ford. The company says that these new hybrids will be cheaper and more efficient than its current hybrids, via "common cell and component design and by manufacturing motors, transmissions, and battery packs."

New BEVs: We have to wait for those new BEVs, too. The first of these -- an electric performance SUV -- also shows up in 2020, but with five more planned between then and 2022. Ford says that it's "rethinking the ownership experience" as part of this and that over-the-air software updates to add new features will be part of the $11 billion investment plan.

More SUVs, more commercial vehicles, a super Mustang: Other new vehicles on the way include a reborn Ford Bronco SUV and an as-yet unnamed small SUV, but before then we'll get redesigned Explorers and Escapes, due in 2019. Next year, Ford will also bring a new Transit van to the US, and it says advanced driver-assistance systems, like automatic emergency braking and others, will be added to future commercial vehicles like the future E-Series, F-650, F-750, and F59-based vehicles.

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  1. Re:So long as... by aix+tom · · Score: 5, Interesting

    It's not really a software / hardware distinction, the problem is more how complicated it gets. When we switched from relay logic to software logic in the production lines I was working on in the 1980 and 1990 the fault rate went way down, because less things were able to break. Plus you didn't have to re-wire the entire cabinet when the logic changed, you could just copy over the software. But of course those processor maybe had 512 bits of input and 128 bits of output, and the software consisted of maybe a few thousand and/or logic instructions and perhaps 1028 bits of RAM to store intermediate results. (and yes, i *mean* 0/1 bits, not bytes or anything else)

    But yes, anything that has anything that's even remotely in the the area of "over the air" ... something is *way* to complicated to be trusted with operating machinery in my opinion.