Apple's Newest iPhone X Ad Captures an Embarrassing iOS 11 Bug (theverge.com)

Tom Warren, writing for The Verge: If you blink during Apple's latest iPhone ad, you might miss a weird little animation bug. It's right at the end of a slickly produced commercial, where the text from an iMessage escapes the animated bubble it's supposed to stay inside. It's a minor issue and easy to brush off, but the fact it's captured in such a high profile ad just further highlights Apple's many bugs in iOS 11. 9to5Mac writer Benjamin Mayo spotted the bug in Apple's latest ad, and he's clearly surprised "that this was signed off for the commercial," especially as he highlighted it months ago and has filed a bug report with Apple.

Comments

Least Significant Bug Ever

[darkain]

It is an odd day on Slashdot when the most minor of UI bugs, so insignificant that if you didnt already know about it that you wouldnt even see it, makes the front page. I'm all for taking on companies that refuse to fix really annoying shit. But the slide of the bubble around the text slightly animating differently than the text itself for a fraction of a second only upon loading!? That's it..? REALLY?

Re:Least Significant Bug Ever

[jawtheshark]

Not only that: it's an animation bug... animation! Seriously. That's one of the most minor bugs you can have.

I'm also pretty sure normal people didn't notice. I most certainly didn't.

Re:Least Significant Bug Ever

[Anubis IV]

It’s interesting to note, but I agree that it’s of little significance. Moreover, while it looks odd, I can’t say with 100% certainty that it’s a bug at all (though if I had to bet, I’d bet it was), given that it allows the eye to start processing the text before the animation completes, which may have been an intentional decision. There are numerous examples of companies intentionally making odd choices of exactly that sort in order to enhance usability, even if it comes at the cost of what looks correct when you go through it frame by frame or pixel by pixel.

Re:Least Significant Bug Ever

[tlhIngan]

And even if they did, most people would assume it was a post-production error - filming screens "live" is almost impossible and it's all practically chroma-keyed during post production. Especially under big bright studio lighting used for professional productions. (Under dimmer conditions like people might use for YouTube videos, a bright screen can be readable).

Or even if it was a real screen that was filmed, everyone assumes it's playing a carefully controlled video - thus any animation error is just an animation error when they constructed the video that was playing and not an actual capture of a real session.

Re:Least Significant Bug Ever

[tacarat]

Pedantic nitpicking has always been frowned upon here.

Re:Least Significant Bug Ever

[thegarbz]

the most minor of UI bugs, so insignificant

To the end user, yes. To a company that used to pride itself on its own excellence, displaying the bug proudly in an expensive and otherwise carefully produced advert the bug is not only significant, it's a sign of a completely changing culture shift in Apple.

We used to not have these kind of bugs. The UI was the most polished part of the whole OS. Now not only do we have what seems like an endless stream of them, but they will proudly advertise them. THAT is newsworthy.

If this was the Apple of old, someone would be trying to find a new job right now.

Re:Apple used to be the best

[Pieroxy]

Why are you instantly interpreting this as a bug? It may very well be a feature. People have been complaining that animations hamper usability. I see this animation "glitch" as a clever way of making the text appear instantly and then wrapping the background around it through an animation. This way you get the animation and the instant text that helps usability.

And talk about being subtle. I did watch this segment of the video 3 times before giving up and reading what the glitch was.

This animation is fine by me.

The poor handling of the animations in the calculator was news. This is just barinless Apple bashing.