Slashdot Mirror
YouTube Will 'Frustrate' Some Users With Ads So They Pay for Music (bloomberg.com)
YouTube will increase the number of ads that some users see between music videos, part of a strategy to convince more of its billion-plus viewers to pay for a forthcoming subscription music service from the Google-owned video site. Bloomberg: People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the company's global head of music. "You're not going to be happy after you are jamming 'Stairway to Heaven' and you get an ad right after that," Cohen said in an interview at the South by Southwest music festival. Cohen is trying to prove that YouTube is committed to making people pay for music and silence the "noise" about his company's purported harm to the recording industry. The labels companies have long criticized YouTube for hosting videos that violate copyrights, and not paying artists and record companies enough.
adblockers will become more adept at blocking Youtube ads not just in this context, but in every context.
if DRM has taught us anything its that aggravating someone is the worst way to get them to participate in a market. Give me a link to the artist and I'd likely be far more interested in donating cash for certain songs in a live stream.
Good people go to bed earlier.
Alternatively: YouTube to frustrate users to use a different source for their music.
I download all youtube unless I am just wandering around on youtube checking out new stuff. I download about 20 things a day from youtube, typically to mp3 formate as I don't care about the video aspect. I do it all with a free downloader online. It works great and I can load them up on my phone and listen all day without one commercial.
Will this tactic backfire? If people want to start paying for music, why does youtube think that youtube will be the vendor for those people?
"Cohen is trying to prove that YouTube is committed to making people pay for music and silence the "noise" about his company's purported harm to the recording industry..."
Oh, so you wish to silence the purported noise by forcing customers to pay by annoying the shit out of them? Thanks for clarifying what 21st Century customer service has become for those Too Big To Fail. A Fuck You Very Much And Have A Nice Day mantra from you friendly owns-the-neighborhood mega-corp. I've said it before. Corporate Arrogance is not a good thing, but there's never enough people that give a shit enough to stop it, so it will continue to spread like a disease.
"...The labels companies have long criticized YouTube for hosting videos that violate copyrights, and not paying artists and record companies enough."
Oh, so THAT is the reason you're doing this? You care about the artists? Well, I'll be waiting for your financial statements that show that 100% of the revenue generated from this WILL be supporting that justification then. Needless to say, I'm not holding my breath.
How on earth did artists ever survive back in the days when you just paid them once for a record/tape/CD that you could play over and over for the next 20 years without paying them again? Especially when the studio/distributor/retailers took the lion's share of that money?
Support Right To Repair Legislation.
You are purchasing plenty from Google -- you pay with your personal data.
The music-to-ad content became low enough that people started going elsewhere for music. YouTube will learn that this can happen to them as well.
CUR ALLOC 20195.....5804M