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MoviePass' Low Subscription Price Just Got Lower (hollywoodreporter.com)

In a move to lure new subscribers, MoviePass has dropped the price of its monthly subscription service from about $10 per month to just under $7. From a report: The company said for $6.95 per month, new subscribers will get one movie ticket per day, a minor catch being that users must pay for a year up-front. There is also a one-time $6.55 processing fee. It's the umpteenth time that MoviePass has changed its price since launching six years ago at $40 per month (before raising it to $50), most significantly eight months ago when it was cut to just $9.95. The change had the desired effect, as subscribers swelled from 20,000 then to nearly 3 million today. Still, MoviePass is not without its critics, as some theater chains -- most notably AMC -- have criticized the service for allegedly cheapening the moviegoing experience. Also, industry executives worry that MoviePass cannot survive (it pays mostly full price for the movie tickets its subscribers use) and wonder if users that are left in the lurch when it folds will ever want to pay $9 (the average price in the U.S.) per ticket again.

15 of 96 comments (clear)

  1. cheapening the moviegoing experience by fahrbot-bot · · Score: 2, Insightful

    ... as some theater chains -- most notably AMC -- have criticized the service for allegedly cheapening the moviegoing experience.

    Funniest thing I've read all week. Thanks AMC, et al.

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    It must have been something you assimilated. . . .
    1. Re:cheapening the moviegoing experience by John+Napkintosh · · Score: 3, Insightful

      I think AMC overestimates the desirability of the movie-going experience. In reality, they should be happy that it's actually causing people to come to their bullshit establishment in the first place. They're going to charge moviepass whatever they want to charge, and cheaper ticket prices are actually likely to increase the amount of money cheap-asses like me are willing to spend on concessions.

      Sorry movie stars - the fact that you demand $20million+ dollars to run around and pew-pew bad buys is one of the reasons why movies cost so much. Sorry movie studios - your unwillingness to take a risk on unproven concepts because you feel some need to spend $100million+ on a moive because insist on making $200million+ at the box office is the other reason why movies cost so much. Unfuck your brains and maybe the struggling middle class can take a family to Redundant Action Shooter Part 14 without spending nearly $200 for the "luxury".

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  2. It's not mainly about movie ticket prices by DontBeAMoran · · Score: 2

    It's about having enough movies worth watching at all.

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    1. Re:It's not mainly about movie ticket prices by torkus · · Score: 5, Insightful

      Oh no, something that you aren't the intended audience for! Their business must immediately fail.

      For as many cranky people on here that want to cry about 'omg no good movies' and 'wtf stupid overpriced popcorn' or 'way more comfy at home' there are plenty (literally millions) who have already eagerly signed up for this service.

      They like at least one movie a month enough to go see it. They either don't buy overpriced snacks or don't care (booze in a bar is 'overpriced' too). They actually enjoy leaving their houses for the larger screen, better sound, etc.

      Plus, moviepass works in theatres playing indie films depending on your area. And...while some movies I wouldn't pay full NYC price to see I also don't mind popping in on a free afternoon to watch when there's no cost to do so...and if it's horrible I can just leave. ...but I'll get off your lawn now sir. Very sorry to have stepped on your grass.

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    2. Re:It's not mainly about movie ticket prices by registrations_suck · · Score: 2

      That's all fine and dandy - but what about the millions who do NOT fall into the group you mention? That's a rich market - why ignore it? Why not make a product for THEM too? It doesn't HAVE to be either/or.

      I don't understand why the studios don't pursue the opportunity to make more profit for themselves. Charge me $15 to see a new release movie and keep ALL of it for yourself. Allow the usual suspects (Apple, Amazon, Netflix) to distribute it with a $2 markup for themselves. I'll pay $17 for that. Easily. Hell, I'd pay $20.

      Do that AND continuing distributing movies to theaters for people who want the obnoxious "social" atmosphere of movie going. Everybody wins!

  3. Re:Cheaper than Netflix. by fahrbot-bot · · Score: 2

    That's basically cheaper than Netflix and on a better screen.

    Sure, but with Netflix you can watch movies in your jammies and eat your own food. (And the floors are probably way less sticky - unless you have kids.)

    Okay, okay. You could probably do that at a theater too, but it could be problematic ...

    "One day I was kicked out of a movie theater for bringing my own food, so I said: 'C'mon the prices for the food here are outrageous... and besides I haven't had a barbeque in a long time...' " - Steven Wright

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    It must have been something you assimilated. . . .
  4. Wished it would have worked by swirlingbrain · · Score: 2

    For four months in a row, the app would not let me reserve a movie. Any tickets I purchased outside the app were not reimbursed. When trying to contact customer service, they never responded. So why pay for both a moviepass subscription and for movies, so for me it cost double so I cancelled. Oh well, I wished it would have worked.

  5. The real issue by Anonymous Coward · · Score: 2, Insightful

    The real issue is will they be around in a year? I might do this, but you better believe I'm going to try and recoup my yearly fee ASAP.

  6. Re:Cheaper than Netflix. by b0s0z0ku · · Score: 3, Insightful

    Sneaking food/booze into a theater is basically trivial.

  7. Re:Cheaper than Netflix. by AvitarX · · Score: 3, Insightful

    You get a special credit card they fund with the exact price of the movie when you want to go.

    Unless you clone it, and it's not chipped, you won't be able to share it as easily as you imply.

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  8. Re:Cheaper than Netflix. by b0s0z0ku · · Score: 2

    Stick it on a secondary phone with a cheap data plan, only allow it to run just before the movie.

  9. Re:Cheaper than Netflix. by Arkham · · Score: 3, Interesting

    They track where you go and what you do before and after the movie. And that's just the tip of the iceberg.

    To use this app, you basically give them more info about you than your doctor, therapist, and the IRS combined.

    Turn off background refresh for their app, and they can't track anything when the app isn't running (on iOS at least). I did this 30s after I installed it.

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  10. Re:Not Interested by Anonymous Coward · · Score: 2, Interesting

    I started going to the movies again because of moviepass. It has allowed me to remember how annoying people at the theater can be. Even if everyone has their cellphones quieted, they still talk to one another when I'm trying to listen to the movie. Also, the snack prices are all more than I paid to see the movie. So I have a strong incentive to eat beforehand and NEVER eat movie popcorn/candy/sodas. If something happens in a movie, someone will yell out: "Hah!" It's more annoying than you might think. I'm not sure I will renew for the next month. (I used the phone app which allowed a monthly subscription instead of annual.)

  11. Re:Cheaper than Netflix. by MDMurphy · · Score: 2

    When I read that I disabled the app's access to location. If I try to run it it fails since it can't tell where it is. When I get to the theater I'll enable location and turn it back off from inside the theater.

  12. Re:Cheaper than Netflix. by MDMurphy · · Score: 2

    The other thing is you can only see each movie once, at least according to the agreement. I haven't tried to see if I told it I was seeing movie A when really bought a ticket for identically priced movie B.