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'Thousands of Companies Are Spying On You' (cnn.com)
Security guru Bruce Schneier warns that "thousands of companies" are spying on us and manipulating us for profit. An anonymous reader quotes his article on CNN:
Harvard Business School professor Shoshana Zuboff calls it "surveillance capitalism." And as creepy as Facebook is turning out to be, the entire industry is far creepier. It has existed in secret far too long, and it's up to lawmakers to force these companies into the public spotlight, where we can all decide if this is how we want society to operate and -- if not -- what to do about it...
Surveillance capitalism drives much of the internet. It's behind most of the "free" services, and many of the paid ones as well. Its goal is psychological manipulation, in the form of personalized advertising to persuade you to buy something or do something, like vote for a candidate. And while the individualized profile-driven manipulation exposed by Cambridge Analytica feels abhorrent, it's really no different from what every company wants in the end... Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach...
Regulation is the only answer.The first step to any regulation is transparency. Who has our data? Is it accurate? What are they doing with it? Who are they selling it to? How are they securing it? Can we delete it...? The market can put pressure on these companies to reduce their spying on us, but it can only do that if we force the industry out of its secret shadows.
The article also insists that "None of this is new," pointing out that companies like Facebook and Google offer their free services in exchange for your data.
But he also notes that there are now already 2,500 to 4,000 data brokers just in the U.S., including Equifax.
Surveillance capitalism drives much of the internet. It's behind most of the "free" services, and many of the paid ones as well. Its goal is psychological manipulation, in the form of personalized advertising to persuade you to buy something or do something, like vote for a candidate. And while the individualized profile-driven manipulation exposed by Cambridge Analytica feels abhorrent, it's really no different from what every company wants in the end... Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach...
Regulation is the only answer.The first step to any regulation is transparency. Who has our data? Is it accurate? What are they doing with it? Who are they selling it to? How are they securing it? Can we delete it...? The market can put pressure on these companies to reduce their spying on us, but it can only do that if we force the industry out of its secret shadows.
The article also insists that "None of this is new," pointing out that companies like Facebook and Google offer their free services in exchange for your data.
But he also notes that there are now already 2,500 to 4,000 data brokers just in the U.S., including Equifax.
When I bring this up with many (perhaps most) of my friends and co-workers, the prevalent attitude seems to be "we've already lost, there's no reason to resist".
Another thing is when I mention it at work - what I hear back from certain faculty is how Google and Amazon are giving us a lot of money, so we're going to pretend none of this is a concern.
#DeleteChrome
the idea originally was that capitalism was driven by endless consumerism and that companies would compete using the quality and features of their product. then a few things happened that Milton Friedman probably did not see coming. automation made the quality of competing products indistinguishable, and products with complete feature sets inevitably damaged repeat sales. Automation also drove the price of manufacturing so low that companies could not possibly continue on the demanded path of 15% growth per quarter in earnings.
somewhere around the late seventies America shifted from a product sold based on merit of quality, to a product sold based on a brand that identified with the consumers desire. Since human emotion drives desire, its theoretically endless. Soon products exploited sexual impotency, race, gender, and status to sell themselves. The end result was that companies could grow ad-infinitum so long as consumers never stopped to question conspicuous consumption, and remained divorced from the means of production which into the 21st century grew increasingly indistinguishable from slavery. Finally we have companies that literally spy on the hopes, dreams, and fears of an entire generation of adults in order for the mere potential to make a sale.
You might not be able to avoid the spycraft, but you can certainly derail its end goal. Reduce, reuse, and recycle goods you buy. Avoid major brands, and branded consumer holidays like Christmas. Repair instead of replacing old coats, gloves, and household small appliances. Look up a cobbler in your city, as there certainly exists one or more, and resole your shoes and boots instead of buying new ones.
Good people go to bed earlier.
Eventually some law will be passed that you will violate, and these companies that you don't bother bothering with are going to catch you and you will wind up likely doing some time in a private prison, for someone else's profit.
Do you trust your government with the info the snoops scarf up? How about the local DA who needs to boost their conviction ratio so the private prison people don't fill the war chest of the person running against them?
Of course, there are other governments. You know that extradition treaties let someone in the US be hauled off to Thailand for execution if they make a crack about the Thai royalty?