Google Is Shutting Down Its Goo.gl URL Shortening Service (engadget.com)
Google is replacing its URL shortener service, goo.gl, with Firebase Dynamic Links (FDL) as of April 13th. These new smart URLs will let you send people to any location within iOS, Android or web apps. Engadget reports: You won't be able to create new goo.gl short links after the 13th, but existing users can manage them via the goo.gl console for the next year. After that, all the links will still work, but you won't be able to access the console itself after March 30th, 2019. Google suggests creating FDLs from now on, or using other shortening services like Bitly and Ow.ly.
Two things you shouldn't do on the internet: rely on URL shorteners (because they remove human readability from URLs, add an extra unnecessary lookup, and rely on a service that may randomly disappear), and rely on Google (because anything they make may randomly disappear).
Don't use their office tools. Don't use their programming languages. Don't use their online storage. Don't use their email service. Don't even use their bloody search engine. Sooner or later they get tired of it, and it will disappear without a trace.