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Tesla Is Making Over 2,000 Model 3s a Week, Falling Just Short of Its Goal (theverge.com)

According to an email from Elon Musk, Tesla has increased its production of its mass-market electric Model 3 to over 2,000 units per week. "It's an impressive ramp up of production, but it still falls short of Musk's goal of 2,500 Model 3s per week by the end of the first quarter of 2018," reports The Verge. From the report: In the companywide email (which was obtained by Jalopnik, Electrek, and Autonocast host Ed Niedermeyer), Musk sounds a celebratory note on the 2,000-vehicle per week benchmark, while ignoring the larger issue of missed deadlines: "It has been extremely difficult to pass the 2,000 cars per week rate for Model 3, but we are finally there. If things go as planned today, we will comfortably exceed that number over a seven-day period! Moreover, the whole Tesla production system is now on a firm foundation for that output, which means we should be able to exceed a combined Model S, X, and 3 production rate of 4,000 vehicles per week and climbing rapidly. This is already double the pace of 2017! By the end of this year, I believe we will be producing vehicles at least four times faster than last year." With Q1 now behind us, we can expect to see Tesla report its official production numbers to investors sometime this week.

8 of 233 comments (clear)

  1. Given they were begging by stabiesoft · · Score: 3, Insightful

    their employees to work extra hard, I am surprised he missed at all. I was expecting him to fudge it up to 2400 or 2500 for the week ending Q1 by doing whatever (stop X/S production and reassign bodies, hold cars from the prior week, ...) and then go back to the 1200/wk. Technically he is not lying then. But we will see as Q2 moves along. Bloomberg is likely going to keep tallying up deliveries. It will be interesting what happens tomorrow on share price.

  2. Re:Flack, incoming by Rei · · Score: 2, Insightful

    This article is a press release. It comes on a day when Tesla Motors stock declined over 11%. In one day.

    Meanwhile, in the real world, Tesla declined 5,13%, only 3,23% worse than the Dow (which also declined today).

    Elon is trying to staunch the bleeding by emailing this "story" out to every single media outlet on the planet.

    The "story" was an email sent to employees. Not to the media. Now you may argue that it was sent to employees with the expectation that some of them would leak it to the media. But please get your facts right.

    --
    "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
  3. Re:Over promise by Rei · · Score: 5, Insightful

    What "moving the goalposts"? Even with their delays, they brought a new EV to market in higher volumes faster than GM. So where's your "the big automakers are going to teach upstart Tesla a lesson" coming from? If they're so good at making EVs, well, why don't they? Why is it that Tesla, even with half a year of delays, can tool a brand new line and churn out EVs faster than them?

    Give it 5 years. The traditional, old school makers will put Tesla out of business.

    Exact same line we've been hearing for the past ten years. Meanwhile, Tesla sells more nearly-six-figure-average vehicles in the US than its closest EV competitors sell econoboxes to a vastly larger customer base and half a million people are waiting on the Model 3, a vehicle designed to - like the S and X - turn a profit 25% margin.

    Did you ever stop and think that maybe, just maybe, the ability to make a good, affordable EV doesn't just get magicked into existence because you're a "big automaker", that you actually have to invest billions of dollars a year in research and infrastructure to make it happen? Did you ever stop and think that the reason that the big automakers haven't pushed harder on EVs is because they don't want to, because they're all tooled up and researched to build ICEs?

    --
    "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
  4. Re:Over promise by Rei · · Score: 5, Insightful

    I wouldn't put too much faith in that. Tesla 25% margin is not plausible even for their higher-end cars except perhaps the Performance trims

    So you're saying that Tesla has been lying to the SEC for years? The average margin on S and X was 25%. Their overall automotive margin is down to 18% now because of the problems with the 3 dragging down their average, but that's to be expected; you can't have a line designed for 5000/wk running at a fraction of that and still expect to get your design profit margin.

    Ford, for example, converted their largest NorthAm truck factory to aluminum production of their flagship F-150 in only 8-10 weeks

    From your link:

    was a four-year process that involved no shortage of nail chewing, because to pull it off required, essentially, building an entirely new factory where a perfectly good one was already standing

    Four. Years. The line downtime was 8-10 weeks, but it took four years to tool up.

    --
    "99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
  5. Re:Flack, incoming by Anonymous Coward · · Score: 2, Insightful

    NASDAQ was down 2.7% and if you look at tech only it was worse than that. Amazon was down 5.2%. Today was primarily a tech bashing day because they are catching the brunt of the eye of the orange one this week - so desperately need to be able to put an eye of sauron image in here :(.

    I bought some Tesla today and hope to buy more at an even lower level tomorrow. I'll sell half when it hits 300 again sometime in the next month (it's not good to be too greedy) and hold the rest in hopes of the normal 345 peak.

  6. Re: Over promise by c6gunner · · Score: 1, Insightful

    Did you ever stop and think that the reason that the big automakers haven't pushed harder on EVs is because they don't want to, because they're all tooled up and researched to build ICEs?

    I think this was precisely his point; if they wanted to, and were willing to cut down on their ICE production, they could pump out enough EVs to eclipse Tesla overnight. (whether those EVs would be as good as Tesla's designs is a different question)

    The two of you seem to be in violent agreement.

  7. Re:Over promise by Tom · · Score: 5, Insightful

    Nobody sane goes to China with new tech. They will be happy to cooperate with you. One year later, an almost identical car from an almost identical factory in a different city will hit the market. That factory will be owned by your cooperation partner. But unlike your joint factory, only by them. In fact, they'll not even tell you that the other factory exists, despite if you were put in either one without being told which one it is, you wouldn't be able to tell the difference.

    Tall story? Happened to Mercedes Benz.

    --
    Assorted stuff I do sometimes: Lemuria.org
  8. Re:Over promise by Barsteward · · Score: 3, Insightful

    Not really, Rei just doesn;t put up with cr*p from anti-tesla trolls and tries to educate you at the same time.

    --
    "The hands that help are better far than lips that pray." - Robert Ingersoll (1833-1899)