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Facebook Suspends Another Data Analytics Firm After CNBC Discovers It Was Using Tactics like Cambridge Analytica (cnbc.com)

Facebook suspended a company from its site over the weekend while it investigates claims it harvested user information under the guise of academic research, in a case with echoes of the Cambridge Analytica scandal. From a report: Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes. CubeYou misleadingly labeled its quizzes "for non-profit academic research," then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing. CubeYou, whose CEO denies any deception, sold data that had been collected by researchers working with the Psychometrics Lab at Cambridge University, similar to how Cambridge Analytica used information it obtained from other professors at the school for political marketing.

3 of 83 comments (clear)

  1. Re: Unauthorized? by Anonymous Coward · · Score: 0, Troll

    Critically thinking, the Obama access was known to users at the time, where as the CA stuff wasn't.

    You're just being a partisan apologist. Congratulations on your obvious bias.

  2. Re:Unauthorized? by JackieBrown · · Score: 0, Troll

    Probably because the Obama campaign didn't use said tools to spread propaganda and blatant lies. And it wasn't a superPAC hiding the financial backing, meaning that if they got caught in a lie, it'd lead right back to them. It's a great argument for overturning Citizens United.

    He did but they were lies you believe so they don't seem like lies and he most definitely did use SuperPACs

  3. Re:Unauthorized? by dfghjk · · Score: 1, Troll

    1) Facebook's business model is aggregating user data and monetize it. They aren't in the business of enabling others to profit.

    2) If Facebook didn't want others to access user data, they wouldn't make it available. They only care when others use the data in a way that interferes with Facebook profit.

    3) "People are upset because a company associated, with some degrees of separation, with Trump..." is a gross mischaracterization. People are upset with Facebook's business model and view recent events as evidence of the damage it can do. In previous campaigns, the results were not indicative of "the damage it can do" so people didn't take notice. Your the one with political spin here.

    4) "...and that, worst of all, not just Democrats no [sic] how to do something with data. Even worse, one of the people involved as a Russian name, and that means that Putin did it with "z0mg h4x0rz" or something." More of your political spin. Keep your trumpism to yourself.

    "Critically, let us think". Indeed, save us your political spin. Let's think critically, starting with you.