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Netflix Pulls Out of Cannes Following Rule Change (variety.com)
Netflix and Cannes are breaking up, at least for now. On Wednesday, Netflix chief Ted Sarandos said that the streaming platform won't be sending any films to the prestigious French festival, formally severing the strained relationship between the two power players. The decision was a long time coming, after Cannes established a rule that forbade films without a theatrical distribution plan from its competition. From, a report: In an exclusive interview with Variety, Netflix's chief content officer says that the festival sent a clear message with a new rule that bans any films without theatrical distribution in France from playing in competition. Netflix could screen some of its upcoming movies out of competition, but Sarandos says that doesn't make sense for the streaming service. "We want our films to be on fair ground with every other filmmaker," Sarandos says. "There's a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival. They've set the tone. I don't think it would be good for us to be there."
Netflix made a big splash at the prestigious film festival last year with two movies that showed in competition: Bong Joon-ho's "Okja" and Noah Baumbach's "The Meyerowitz Stories." But after the 2017 announcement, French theaters owners and unions protested the inclusion of these films to Thierry Fremaux, the artistic director of Cannes. Netflix was amenable to having their movies play on big screens in France, but a law in the country requires movies to not appear in home platforms for 36 months after their theatrical release.
Netflix made a big splash at the prestigious film festival last year with two movies that showed in competition: Bong Joon-ho's "Okja" and Noah Baumbach's "The Meyerowitz Stories." But after the 2017 announcement, French theaters owners and unions protested the inclusion of these films to Thierry Fremaux, the artistic director of Cannes. Netflix was amenable to having their movies play on big screens in France, but a law in the country requires movies to not appear in home platforms for 36 months after their theatrical release.
No, they'd have to release the movies involved in French theatres (okay), but then (according to the law) wait 3 years before offering it to their French subscribers? Obviously not happening.
Or they could show the movies at Cannes, but not have 'em compete. Why not compete alongside the other movies shown there? Not fair (at least in Netflix' opinion, and I would agree).
Remaining option: pull out all together. Which seems quite a reasonable choice given the above.
ts not just Cannes, the Oscars also has rules requiring a theatrical release.
Unlike the Cannes festival, which requires a release in France, the Academy Awards require a release in Los Angeles in the USA. Unlike France, the USA lacks national regulation of motion picture release windows. This means after a movie completes its 7-day run in LA, it can go straight to Netflix with no mandatory 36-month waiting period.