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Netflix Licensed Content Generates 80% of US Viewing, Study Finds (variety.com)

Netflix is spending a pretty penny on original entertainment -- but while that stuff grabs most of the headlines, it's actually licensed titles like TV show reruns that still form the core of the company's streaming business. From a report: That's according to a data analysis from 7Park Data, which found that 80% of Netflix U.S. viewing is from licensed content with 20% from original shows like "House of Cards" or "Stranger Things." The firm also found that 42% of Netflix subscribers watch mostly licensed content (95% or more of their total streaming). Just 18% of Netflix's U.S. streaming customers are "originals dominant," whose viewing comprises 40%-100% of originals, according to 7Park. The data is for the 12-month period that ended September 2017.

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  1. On the other side of the coin: by GrandCow · · Score: 5, Interesting

    Netflix original content now drives 20% of viewership.

    That's goddam amazing considering how long they've actually been making original content. OPs title tries to make this seem like a bad thing, it's not. Were they supposed to take 50% of all views within a couple years?

    --
    "Well kids, you tried your best, and you failed. The lesson is, never try." -Homer Simpson