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Cord Cutting Caused By 74 Percent TV Price Hikes Since 2000, Says Report (dslreports.com)
A new study by Kagan, S&P Global Market Intelligence finds that cord cutting is being caused primarily by a 74% increase in customer cable bills since 2000. From a report: That increase is even adjusted for inflation, and it should be noted that individual earnings have seen a modest decline during that same period, making soaring cable rates untenable for many. This affordability gap is "squeezing penetration rates, particularly among the more economically vulnerable households," the research company added. As their chart illustrates, prices for multichannel packages have steadily risen from just below $60 a month in 2000 to close to $100 in 2016. All while incomes remained largely stagnant. As customers grow increasingly angry at cable TV rate hikes and defect to streaming alternatives, most cable operators are simply raising the price of broadband (often via usage caps and overage fees) to try and make up for lost revenue. And because most parts of America still don't really see healthy broadband competition, they can consistently get away with it.
They've been telling us online piracy was the cause of it, not their price hikes.
Dumb-ass faux-capitalist/monopolists control entertainment delivery and content. Technology starts under-cutting their rent-seeking behavior. Rather than respond appropriately, ala carte pricing, etc., they double-down by raising prices and cutting "Customer Service" (a new oxymoron!) and are shocked - shocked! I say! - when customers bail.
Fuck 'em. Couldn't happen to a greater bunch of guys outside the music industry.
I sometimes talk about cord cutting with my elderly fixed income customers, but it's not a rewarding experience. They find the alternatives confusing, and I haven't figured out a good way to explain things to them. Even just clarifying that cancelling 'cable' is not the same thing as cancelling all services from their cable company involves more time than one would think. Then I find I have to start getting into:
Bandwidth caps: "I like to have the tv on in the background 16 hours a day"
Service confusion: "What channels do I watch? I don't know."
Lack of a familiar interface: "How do I surf channels?"
What usually breaks me is when they mention in passing that they have a "VIP" bundle. When I have to get into alternative voip services and devices on top of streaming services and devices, it's time for me to give up. At that point I've been clarifying stuff for fifteen minutes and have to help someone else google the right ink for their printer.