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Google Assistant Is Smarter Than Alexa, Study Finds (cnet.com)

For the second year in a row, a study found that Google's digital assistant is smarter than Amazon's assistant, Alexa. The study does note that Alexa is catching up and was far and away the most improved from 2017 and 2018. CNET reports the findings: Digital marketing company Stone Temple released the results of its 2018 smart speaker quiz earlier this week. It did a similar test last year in which it asked digital assistants roughly 5,000 questions to see which assistants answer the most correctly. For the first time this year, Stone Temple asked the questions separately to Google Assistant on the company's Home smart speaker, and an Assistant-equipped phone. The study found that Google Assistant attempts the most responses, and gets the most attempted responses correct. Strangely, Assistant performed even better on a phone than on a smart speaker. Surprisingly, Microsoft's Cortana took second place, with Alexa trailing both and Siri lagging far behind the rest. Alexa doubled the number of questions it was able to answer from 2017 and Microsoft's assistant improved as well, with Google holding relatively steady at the top while its competition catches up.

68 comments

  1. bah by Blymie · · Score: 2

    So the companies with their own search engines ranked first? Wow, a shocker!

    1. Re:bah by Tablizer · · Score: 5, Funny

      companies with their own search engines ranked first...

      When Jeff Bezos realizes that, he'll enter the search engine biz. Maybe he'll buy Microsoft, keep Bing and Azure cloud, and sell the rest to China.

    2. Re:bah by Anonymous Coward · · Score: 0

      It's a case of one idiot being better than the other idiot.

    3. Re:bah by UnknownSoldier · · Score: 2

      Considering

      * back in Feb. 2018 that Amazon's market cap was at $702.5 billion compared to Microsoft's at $699.2 billion (beating MS for the first time),

      * but in March 2018 Amazon was at $684.3 billion compared to Microsoft's $692.4 billion ...

      ... yeaaaah, about that, Amazon buying Microsoft isn't going to happen anytime soon.

    4. Re:bah by UnknownSoldier · · Score: 1

      A few days agao Amazon and Microsoft were neck and neck:

      Microsoft and Amazon are within a percentage point of one another at around $723 billion

    5. Re:bah by hAckz0r · · Score: 4, Funny

      No, actually I think its because Google had already analyzed everything that all the Stone Temple employees said and did via email, chat, orders on the web, and past web search history.

      Google Assistant already figured out who was doing the study and what questions they were going to ask, so they had the answers ready for them before hand. The web searches were just to make the competition look legit to the judges so they would not catch on.

      Alexa on the other hand only knows what Stone Temple employees ordered online from Amazon, and last I checked you still could not order "test questions" from Amazon, even with Prime Membership.

    6. Re:bah by Anonymous Coward · · Score: 0

      Eh. There are ways around this. He'll just buy the parts he wants. I'm sure there's some parts to leave off. Like saying, that failing operating system division.

  2. Fuck all of them by Anonymous Coward · · Score: 0

    And fuck the people who use them.

    1. Re: Fuck all of them by Anonymous Coward · · Score: 0

      For any particular reason?

    2. Re: Fuck all of them by Anonymous Coward · · Score: 0

      Several, where to begin? The voiceprinting of society for xyz purposes determined later, the creeping encroachment of always-on and never-secure listening devices generally, the laziness, the disregard for ongoing privacy violations generally by the companies involved, the lack of transparent opt-out options as a new normal, the integration of this into greater civil society like it or not... stop me when I've touched on anything you might care about or agree matters.

    3. Re: Fuck all of them by Anonymous Coward · · Score: 0

      ...Said the guy on /. using a Windows 10 PC, which covertly listens to every input device and logs it back to MS-NSA.

    4. Re: Fuck all of them by Anonymous Coward · · Score: 0

      You're on the wrong site, boy.

      We on Slashdot mostly use Linux or BSD based operating systems, not those children's toys that Microsoft shits out.

    5. Re: Fuck all of them by Anonymous Coward · · Score: 0

      Not to such a high degree as you seem to think: https://slashdot.org/poll/2999...

  3. Smarter Web searching by Larry+Lightbulb · · Score: 3, Interesting

    I'm guessing that's what this comes down to - ask a question, it's sent to a server, parsed, runs a web query, then returns an answer - so it's hardly surprising a device made by Google wins.

  4. Zero surprise by jonnythan · · Score: 3, Interesting

    The entire point of Google Assistant seems, to me as a user, to be to actually assist me. It gives me answers, plays games, schedules things. It's pretty smart. I'm totally fine with Google mining all that data to target me with ads or whatever.

    The point of Alexa, and most of Amazon's technology from phones and tablets to buttons and Alexa, is to make me buy things from Amazon. The other aspects are just as good as they have to be to keep up with the market, sorta.

    The difference in design focus is apparent when using these systems.

    1. Re:Zero surprise by 93+Escort+Wagon · · Score: 0

      Are you Leo Laporte in disguise?

      You seem to be drawing a distinction without a difference. The point of both devices is to financially benefit their creators by getting you to purchase things. I really don't see how Google doing it is "good" while Amazon doing it is "bad".

      --
      #DeleteChrome
  5. Re:Smarter Web searching by TFlan91 · · Score: 3, Interesting

    I think the difference between Google's products results shows that's not entirely true. Otherwise, they would've returned the same results.

    AI/Machine Learning is playing the pivotal role here.

    Siri's results prove that in my mind, she's dumb af. All she does is web queries.

  6. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  7. Re:Smarter Web searching by Tablizer · · Score: 1

    this comes down to - ask a question, it's sent to a server, parsed, runs a [text Google search], then returns an answer

    I'm going to patent that process. Sounds obvious, but the Patent Office doesn't seem to notice such.

  8. Not surprised by jetkust · · Score: 1

    It doesn't take long to realize that right out of the box Alexa is basically just speech recognition and voice commands. There is not a whole lot of typical "AI" going on. I do think eventually Alexa will get to a point where you are holding a normal conversation with a device that has an endless amount of knowledge, but right now it's not even close.

  9. Google Assistant can be dryly funny by Bootsy+Collins · · Score: 5, Interesting

    I recently said to my phone, "OK, Google, is it supposed to rain today? When you answer, keep in mind that you got this question wrong yesterday."

    To my surprise, it replied with a list of links to alternative digital assistants I could install.

    1. Re:Google Assistant can be dryly funny by Ichijo · · Score: 2

      Each morning I want to know whether the day will be warmer or colder than the day before. It seems like such a simple question but the best either Google or Alexa can do is give me today's temperature, expecting me to complete the research on my own.

      --
      Any sufficiently unpopular but cohesive argument is indistinguishable from trolling.
  10. Bullshit! by nospam007 · · Score: 1

    Alexa brings me beer and booze and everything else.
    Good enough for me.

  11. Re:Confusing bar graphs... by Anonymous Coward · · Score: 0

    Strange game.
    The only winning move is not to play.

  12. "Directions to Whole Foods" by greenwow · · Score: 5, Interesting

    is a question Siri can't answer. Tried that yesterday eight times and had three coworkers try that each at least two times. One of the responses gave us directions to Austin, TX I assume because that is the home of Whole Foods. If AI isn't good enough to give us directions to a store a couple of blocks away, it's just useless and not even worth discussing.

    1. Re:"Directions to Whole Foods" by Anonymous Coward · · Score: 0

      Siri isn't good at navigation so you're testing the wrong things.

    2. Re:"Directions to Whole Foods" by cascadingstylesheet · · Score: 2

      is a question Siri can't answer. Tried that yesterday eight times and had three coworkers try that each at least two times. One of the responses gave us directions to Austin, TX I assume because that is the home of Whole Foods. If AI isn't good enough to give us directions to a store a couple of blocks away, it's just useless and not even worth discussing.

      Wow, really?

      "Drive to Whole Foods" (or to some market I actually use) with Google voice search on Android would result in immediate directions, or "you have a few to choose from", etc.

      And that's just the plain old voice search, without the "assistant" window dressing.

    3. Re:"Directions to Whole Foods" by h33t+l4x0r · · Score: 1

      Whole Foods is Amazon now, that's Apple's bitter rival. So no wonder she tries to send you to Texas.

    4. Re:"Directions to Whole Foods" by Anonymous Coward · · Score: 1

      Everyone is apples bitter rival; that explains why siri is so crappy.

    5. Re:"Directions to Whole Foods" by sessamoid · · Score: 1
      Weird. Just tried it on my iPhone.

      Me: Give me directions to Whole Foods.
      Siri: Which Whole Foods? Tap the one you want.

      All the listed choices were nearby.

      --
      "No, no, no. Don't tug on that. You never know what it might be attached to."
  13. of course it it by Anonymous Coward · · Score: 0

    Nobody ever deny gh was smarter than alexa BUT it is easy to be smarter when you own your own search engine and set it up so it would be easier for gh to access it.

    as far as everything else that has an equal playing field, alexa is so much better and has many more features.

    1. Re:of course it it by Anonymous Coward · · Score: 0

      "alexa is so much better and has many more features."

      I wonder what several of those features are.

  14. Neither of these are 'smart' by Anonymous Coward · · Score: 0

    All they do is parse input. No intelligence required. Just gullible people who are willing to buy into the illusion of 'intelligence'.

  15. Re:Smarter Web searching by Anonymous Coward · · Score: 0

    What is the indefinite integral of cos^3(x^3)dx? Google doesn't know how to do calculus, but w|a does. Who is smarter? It can solve non-linear ordinary differential equations too. And differential geometry.

  16. Define smarter by SuperKendall · · Score: 3, Insightful

    Yes Google's assistant can process natural language far better.

    But is it "smarter"? I'd define smarter as "able to do more" and it's clear that not only does Alexa win there, it has an insurmountable lead both in terms of marketshare and with the furious clip that Amazon has people developing "Skills" for Alexa.

    Does anyone doubt eventually Alexa will handle natural language too? But then it will ALSO have a wide distribution of users, and vastly more skills... not to mention being wired into something people want, need and use (Amazon purchasing).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Define smarter by thegarbz · · Score: 3, Interesting

      and vastly more skills... not to mention being wired into something people want

      Yes I doubt these two parts. The rest of it seems okay but frankly I would be very amazed and actually quite let down if Google with it's phenomenal amount of data mining and large amounts of data research doesn't end up with the most useful and functional assistant.

      As for being something people want, I would say that is trumped by something people have. Many people (myself included) don't want a digital assistant. None the less I have one in my phone. It would be quite phenomenal if a digital assistant people need to buy separately trumps the install base of a digital assistant that multiple people already have in their house in their phones.

    2. Re:Define smarter by SuperKendall · · Score: 1

      frankly I would be very amazed and actually quite let down if Google with it's phenomenal amount of data mining and large amounts of data research doesn't end up with the most useful and functional assistant.

      But it's too broad and not well focused. All of that doesn't matter for the basics. Alexa can tell me what the weather is just as good as Google can - but Google doesn't have the integration to order me my usual toothpaste when it gets low, or at least not something with zero friction the way Amazon can.

      Consider the case of home delivery of groceries. Lets say Amazon and Google suddenly both offered to let me order some groceries and deliver them to my house.

      This is not even that theoretical as I just did this the other day. Amazon already had my address and payment info. If some things I needed were at the store they would be ordered through Amazon's website instead. It was zero effort to try all this out, whereas with Google I would have had to fill out a bunch of stuff to make it happen and would never have bothered.

      As for being something people want, I would say that is trumped by something people have. Many people (myself included) don't want a digital assistant.

      I don't either, and that makes us the absolutely worst judge of what people want in terms of digital assistants. That's why instead of my judgment in this case I'm going by what has actually occurred, what I see non technical friends using. ALL of them (that have a digital assistant) are using Alexa. Zero people I know have a standalone Google assistant, only one has a HomePod - but they also have Alexa...
      \

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    3. Re:Define smarter by thegarbz · · Score: 1

      but Google doesn't have the integration to order me my usual toothpaste

      So what you value in a device is an on demand shopping system rather than a digital assistant.

      I don't either, and that makes us the absolutely worst judge of what people want in terms of digital assistants.

      No it doesn't. It only makes us a bad judge if we aren't interested in viewing the target market. Interesting too that your friends all have an Alexa. The only person I know with an Alexa is my sister. It's still in the box though because she already has the little ugly Google puck looking thing in her living room (she won the Alexa). I know a lot of people with the Google assistant though (as in the standalone one).

      Funny enough their biggest benefit is the complete integration with Google. So while your idea of an assistant is a purchasing doodad, a lot of other people's idea is the integration into the google ecosystem.

      But there's one thing everyone can agree on. No one in their right mind uses Cortana for anything :-)

  17. The world's tallest Midget by Ol+Olsoc · · Score: 1
    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  18. Re:Confusing bar graphs... by Ecuador · · Score: 3, Interesting

    They are stupid. They have comparison bar graphs showing % correct of those attempted and bar graphs with % attempted. Which are both relatively useless metrics on their own, the most useful one for a comparison would be % correct over asked and they don't provide that!
    I can't believe anyone with knowledge of statistics, data analysis or a person of sound logic in general had anything to do with this report.
    All their graphs are like that, the year-over-year comparisons compare either the % attempted or the % correct of those, never the % correct overall, even their % wrong comparison is just on those attempted! Crazy-frustrating report! How confident can you be that their methodology is sound after that?

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
  19. Considering by Anonymous Coward · · Score: 0

    That what neither if them are constitiutes 'smart' makes it a dubious distinction. They are voice activated search engines, nothing more, so it makes sense Google would have the edge with their years of data mining. I am not impressed by a voice activated search engine. It's more efficient to type and read. Critical thinking is dead in the West.

  20. And smartest of all by theshowmecanuck · · Score: 2

    Are people who don't invite these invasions of privacy into their homes. Alexa, turn up the heat. Get off your fat ass and do it yourself. Alexa look this up. Read a fucking book. FFS.

    --
    -- I ignore anonymous replies to my comments and postings.
    1. Re:And smartest of all by Visarga · · Score: 1

      What I want from dialogue agents is to assist me in research and learning, not to turn up the heat or quote from a list of facts. I think they will eventually become good intellectual partners for us.

  21. Re:Confusing bar graphs... by sexconker · · Score: 1

    My guess would be it's:

    X% of questions asked are attempted.
    Y% of questions attempted are answered fully.

    X and Y are thus not percentages of the same thing, and thus Y can be greater than X.

  22. STP? by Anonymous Coward · · Score: 0

    Digital marketing company Stone Temple

    So would the C-level execs of this company be known as the Stone Temple Pilots??

  23. BIXBY by Anonymous Coward · · Score: 0

    BIXBY forever!

            BIXBY for life!

             

  24. Smarter than Alexa? That's not saying much. by Anonymous Coward · · Score: 1

    I decided to test Google Home and Alexa devices about 6 months back.
    I bought 3 Home devices and 2 Alexa devices along with a few Hue lights and strips for the kids to play with.

    Alexa immediately annoyed the crap out of me. Most questions got an answer, and a good number of them also ended with "We have XYZ in stock, would you like to order them now?"

    "Alexa, what kind of food does a marmot eat? Mostly vegetation. We have marmot food in stock for $15.95, would you like to order some?"

    While Google doesn't seem like an advertising-driven microphone, it is completely incompetent.
    I added the lights into the system. I made two rooms "Boy's Room" and "Girl's Room", and then added the lights and strips into each "Johnny's Light" and "Johnny's Strip" as well as "Susie's Light" and "Susie's Strip". Each room also has an overhead light "Girl's Light" and "Boy's Light" (note how it differs from the room names).

    Saying any variation of "Turn on/off Johnny's light/strip" causes Google to say they're sorry but they can't help with that. Renaming it from "Johnny's" to "Johnny" and then saying "Turn on/off Johnny light/strip" works perfectly. Apparently Google is confused by a apostrophe.

    Saying "Turn on/off girls/boys light" results in the entire room turning on or off.
    Saying "Turn on/off girls/boys room light" results in the entire room turning on or off.

    Apparently Google gets confused by having a "Boy's Room" and a "Boy's Light" and can't tell the difference.

    About 1 out of every 10 commands will ignore the room or light specified and cause all the lights to turn on or off or whatever you were trying to do.

    After a while I figured that maybe it wasn't Google--that it was Philips Hue. So I bought a cheap Chinese knock-off MagicHue strip. Nope. Same exact problems.
    The very moment I stop naming them using proper names and instead call them "wall strip" and "bed strip" and "superman light" and other such nonsense it works perfectly every time.

    Google doesn't understand proper names, commas, or the difference between rooms and lights.

    Even worse is the part where I have to manage names and rooms in the Hue app, then tell Google to 'sync devices' and then make sure they are named properly in the Google Home app.

    In my personal opinion, IoT sucks. The only IoT product that I like is Google's Nest Protect. Then again, it's not difficult to alert a phone if there's a fire. (The thermostat constantly goes haywire and sets ridiculous temperatures.)

    1. Re:Smarter than Alexa? That's not saying much. by azcoyote · · Score: 1

      Ecobee is an awesome thermostat. I almost never have problems with it. Also, I recommend Samsung SmartThings for fine control over your smart home devices.

      --
      Incipiamus, fratres, servire Domino Deo, quia hucusque vix vel parum in nullo profecimus.
    2. Re:Smarter than Alexa? That's not saying much. by Anonymous Coward · · Score: 0

      Google uses "Fuzzy Naming" this is great for search because I can ask to go to the XYZ cafe and it will use it's data magic to decide that most people who search for that actually want to go to XYZ restaurant. It seems in your case google is trying to do this with your naming scheme but doesn't have it's masses of data to determine what you actually mean so its producing a crapshoot.

  25. No study needed by Anonymous Coward · · Score: 0

    Of course it is. Alexa is probably number 2 but still quite away behind Google, and any other player, small or large bringing anything else to market is easily ahead of Siri, even in an Alpha stage of development.

  26. Re:Smarter Web searching by Anonymous Coward · · Score: 0

    Looks like apple beat you to that.

  27. Google Assistant does not know that it is smarter by jwbales · · Score: 0

    I said "Hey Google, congratulations on being smarter than Alexa."

    Google Assistant responded "My apologies, I don't understand."

    Perhaps Google engineers can help their assistant come up with a snappier reply.

  28. please fix search engines ! by swell · · Score: 1

    The voice assistant is remarkably responsive when you understand the technology necessary. But please don't neglect ordinary search engines!

    Amazon can't even do a product search. I searched for a product by brand name, a name unique among all the products available. I got 10,000 results, only one of which actually had that unique word. I searched for "paper towels" and got 10K results, only a handful with my term and far outnumbered by 'toilet paper' and soaps and totally unrelated products.

    Google is almost as bad. The vast majority of results lately don't have any of the words I ask for. When it says it found 10 million results, try this little trick: jump to the last page. You'll discover you are on page 7 or so and that there were really only 700 results. (most of which did not satisfy your search terms) Google gets worse every year.

    --
    ...omphaloskepsis often...
  29. Smarter? by OneHundredAndTen · · Score: 1

    Surely they mean "less stupid"? Try this with either: "Do NOT give me the weather forecast for tomorrow." Sure enough, they both give you the weather forecast for tomorrow.

  30. Not enough jokes on the quiz by Tony+Isaac · · Score: 1

    If there had been, Siri would have come in first, of course!

    And...I'll bet Alexa was the best at ordering stuff from Amazon.

  31. Alexa, ... by cstacy · · Score: 1

    Can't you just say, "Alexa, Enable the Google Assistant Skill" ?

    Seems like that ought to fix any problems!

  32. What is Alexa good for? by cstacy · · Score: 1

    My understanding is that Alexa is still superior for answering questions about whether cats can eat pancakes.

  33. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  34. Cortana Not surprising by Anonymous Coward · · Score: 0

    Not surprising that Cortana is better. MS has some really smart people and some great tech, it's just that their marketing and consumer focus aren't great.

  35. Smart vs Ethical by Anonymous Coward · · Score: 0

    I define smart as being in tune with human dignity. Currently, these cloud connected devices are a privacy issue on so many levels that they are I wouldn't call any of them smart at all.

  36. Re:Google Assistant does not know that it is smart by Anonymous Coward · · Score: 0

    Me: Hey Google tell me about Alexa.

    Google Assistant: I like Alxa's cool blue light. Plus we share an affinity for Star Wars. ;)

    Me: What about Siri?

    Google Assistant: I know she's from Cupertino. That's pretty close to Mountain View.

    Me: Tell me about Cortana

    Google Assistant: Cortana is a lovely girl.

  37. Forget the best part by SuperKendall · · Score: 1

    Google may have a lot of data but Amazon has literally HUNDREDS OF PEOPLE working on just Alexa. I don't think it's crazy to think that Amazon will shoot way, way ahead of Google on this effort. Even if Amazon didn't have a massive lead now I would expect this to put them on top.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Forget the best part by thegarbz · · Score: 1

      Google may have a lot of data but Amazon has literally HUNDREDS OF PEOPLE working on just Alexa.

      Implying that Google's assistant is just some programmers side hobby?
      Implying that throwing people at something solves a data set / deep learning problem?

      Honestly I fail to see how you got to your conclusion and while I can't find numbers I will eat my hat if Google doesn't have several times the number of people in the deep learning field working on everything from natural language analysis to how to integrate answers together in relevant results as Amazon.

      You forget that analysing data and serving up results is their core business, whether in search, in google assistant, or to customers of its advertising business.

  38. Google is not Google by SuperKendall · · Score: 1

    Implying that Google's assistant is just some programmers side hobby?

    Nope, just that Google does not have nearly as many resources on it, which is 100% true. I know a few people that work at Google...

    Implying that throwing people at something solves a data set / deep learning problem?

    I've been doing some deep learning stuff over the past few years, your problem is implying deep learning can address this generally and/or better than 500 people thinking of ways they can improve and expand a service TODAY. Applying deep learning only solves the problems you can imagine, and they just have fewer people imagining what and how to solve problems with assistants.

    Plus - do you seriously think Amazon does not ALSO have some of those hundreds of people working on deep learning solutions to some problem domains....

    The problem you have is you are thinking of the old, very true, adage that you cannot solve a software problem faster by throwing more people at it. HOWEVER in this case they are not solving a single problem, they are developing every domain they can think of in parallel, where they do benefit mightily from the sheer number of different people thinking about it.

    Honestly I fail to see how you got to your conclusion

    30 years in the software industry and like I said a lot of knowledge of both Google and deep learning tech, along with a lot of thought around the whole area.

    You forget that analysing data and serving up results is their core business

    And you forget how long they have been doing that, the data stores they have access to vs. Amazon, and how companies ossify over time to which Google is absolutely no exception. You are thinking of the Google that was, not the Google that is...

    I don't really feel like saying any more on the topic but I will read a response if you choose to write one... otherwise I think we can just wait and even in a year or two you'll see a lot of what I mean come to more visibility.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  39. Re:Confusing bar graphs... by sexconker · · Score: 1

    Product A attempted to answer 60 / 100 questions.
    Product A fully answered 40 questions.

    It attempted 60% and fully answered 66.666%.
    The "fully answered" percentage is measured against the number attempted, not the number asked.

  40. Re:Smarter Web searching by CSMoran · · Score: 1

    Solve? It just rearranged the ODE into different forms.

    --
    Every end has half a stick.
  41. Yeah now if google home could only be configured by Anonymous Coward · · Score: 0

    In a browser rather than exclusively by phone.

  42. ON ADROID YOU CANT TURN IT OFF ON HOME SCREEN! by Anonymous Coward · · Score: 0

    Try it - go to your home screen and say "Ok Google". The only way I could turn it off was to disable the google app which breaks all diction.

    So Evil Google, So EVIL.