HTC Teases Its Next Flagship Smartphone. Too Bad, the Photo Shows Parts of an iPhone 6. (anandtech.com)

Posted by msmash on Friday May 4, 2018 @09:25AM from the you-had-one-job dept.

HTC has begun to ramp up marketing campaign for its next major smartphone release, teasing that they will be making a proper announcement on May 23rd. From a report: In an email sent to the press this morning and posted on their website, HTC posted a photo of neatly laid out phone components, with the text "Coming Soon... A phone that is more than the sum of its specs." The photo and the announcement give a May 23rd date for more details. AnandTech has added an update to the story, (Via DaringFireball ): As pointed out by a reader, these aren't new components. Or even components of an HTC phone. Rather they're a disassembled iPhone 6...

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Is that not the point? by Pfhorrest · 2018-05-04 10:24 · Score: 2, Interesting

They are comparing themselves to their competition. "Not just the sum of its parts", and then showing the parts of an iPhone. The message I get from that is "not just an iPhone"; implicitly, "...but something better". How is this a gaffe at all?

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-Forrest Cameranesi, Geek of all Trades
"I am Sam. Sam I am. I do not like trolls, flames, or spam."