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Nvidia Shuts Down Its GeForce Partner Program, Citing Misinformation (theregister.co.uk)
In a blog post on Friday, Nvidia announced it is "pulling the plug" on the GeForce Partner Program (GPP) due to the company's unwillingness to combat "rumors" and "mistruths" about the platform. The GPP has only been active for a couple of months. It was launched as a way for gamers to know exactly what they're buying when shopping for a new gaming PC. "With this program, partners would provide full transparency regarding the installed hardware and software in their products," reports Digital Trends. From the report: Shortly after the launch, unnamed sources from add-in card and desktop/laptop manufacturers came forward to reveal that the program will likely hurt consumer choice. Even more, they worried that some of the agreement language may actually be illegal while the program itself could disrupt the current business they have with AMD and Intel. They also revealed one major requirement: The resulting product sports the label "[gaming brand] Aligned Exclusively with GeForce." As an example, if Asus wanted to add its Republic of Gamers (RoG) line to Nvidia's program, it wouldn't be allowed to sell RoG products with AMD-based graphics. Of course, manufacturers can choose whether or not to join Nvidia's program, but membership supposedly had its "perks" including access to early technology, sales rebate programs, game bundling, and more.
According to Nvidia, all it asked of its partners was to "brand their products in a way that would be crystal clear." The company says it didn't want "substitute GPUs hidden behind a pile of techno-jargon." Specifications for desktops and laptops tend to list their graphics components and PC gamers are generally intelligent shoppers that don't need any clarification. Regardless, Nvidia is pulling the controversial program because the "rumors, conjecture, and mistruths go far beyond" the program's intent.
According to Nvidia, all it asked of its partners was to "brand their products in a way that would be crystal clear." The company says it didn't want "substitute GPUs hidden behind a pile of techno-jargon." Specifications for desktops and laptops tend to list their graphics components and PC gamers are generally intelligent shoppers that don't need any clarification. Regardless, Nvidia is pulling the controversial program because the "rumors, conjecture, and mistruths go far beyond" the program's intent.
PC gamers are generally intelligent shoppers that don't need any clarification
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