Pandora Stock Surges 25% After User Data-Based Marketing Push (marketwatch.com)

An anonymous reader writes: Pandora's stock had its best day ever on Wall Street, rising more than 25% after reporting their subscription and other revenue had surged 61.3 percent to $104.7 million. Previous users have apparently been lured back with targeted marketing touting a new service that lets users briefly play their favorite songs on demand if they'll watch a short ad. "Pandora said it ended the quarter with 5.63 million subscribers to its Pandora Plus and Pandora Platinum paid services, which was 19 percent higher than the same period a year ago," reports one Silicon Valley newspaper. March saw more former users returning than in the same month a year ago -- for the first time in 18 months.

And an important factor was switching from brand-based marketing to data-based marketing -- that is, "using the information that Pandora has on users' listening preferences." Pandora's Chief Executive brags to MarketWatch that "We really have world-class data-science capabilities. We just never used them in our own marketing."
Engadget reports: Revenue for the quarter rose to $319.2 million, up 12 percent over the first quarter of 2017... But Pandora is still losing money. The company posted a net loss of $131.7 million, a slight improvement on the $132.3 million loss in Q1 2017. Overall engagement is down year-over-year, with active listeners dropping 4 percent to 72.3 million. Listener hours dipped from 5.21 billion to 4.96 billion.

Comments

25% nice but not enough

[Nkwe]

I purchased some Pandora stock about two years ago when it appeared to be at a low and had good prospects. Yesterday's 25% increase now only has me down 24%... This is not a complaint as this sort of investment is a high risk gamble; rather it's an observation that while a 25% increase in a stock price sounds exciting, it has to be taken in context. After yesterday's pop it's about $7 a share. In 2014 it was nearly $40 a share.

Re: I like Pandora

[93 Escort Wagon]

More like old bastard music. Don't ask him about that time he went to Shelbyville.

Thanks for asking!

So there was this one time I caught the ferry over to Shelbyville. I needed a new heel for my shoe, so, I decided to go to Morganville, which is what they called Shelbyville in those days. So I tied an onion to my belt, which was the style at the time. Now, to take the ferry cost a nickel, and in those days, nickels had pictures of bumblebees on 'em. Give me five bees for a quarter, you'd say.

Now where were we? Oh yeah: the important thing was I had an onion on my belt, which was the style at the time. They didn't have white onions because of the war. The only thing you could get was those big yellow ones...