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Tesla Stock Plunged After Elon Musk's 'Bizarre' Conference Call (wired.com)

A recent Bloomberg article describes Elon Musk's "bizarre" conference call on Wednesday -- and its aftermath on Wall Street. Elon Musk told investors not to buy Tesla Inc. shares if they can't stomach volatility. They got the message. The comments -- part of a bizarre, heated conference call after the close Wednesday -- sent the electric-car maker's stock plunging. Tesla fell as much as 8.6 percent Thursday after the chief executive officer rejected analysts' questions on another quarter in which the company burned more than $1 billion in cash.
Investors had shorted a total of more than 40 million shares by Thursday -- the most ever in Tesla history -- and despite a rise in Tesla's stock price on Friday, they shorted 500,000 more shares.

Wired argues that Musk "clearly is avoiding some hard questions about Tesla's financial viability. But it's equally true that the call exposed how limited Wall Street can be about visions for the future and what it takes to create new templates for doing old things." This clash was highlighted by Musk's response to "sober questions by respected Wall Street analysts" like Toni Sacconaghi.

Musk brushed him off, sniping that "bonehead, boring questions are not cool." To add insult to that injury, Musk then fielded questions from a YouTube user, who proceeded to dominate a call normally open only to significant Wall Street analysts. That did not sit well with the Street, and Sacconaghi lambasted Musk the next day on CNBC with the rather clever jab, "This is a financial analyst call, this is not a TED talk."

Friday, Musk returned fire, with tweets asserting that the question was boneheaded because the analyst already knew the answer and was asking purely to advocate a negative thesis about the company.

But Barron's replayed the conference call, and argued that Musk was mistaken, reporting that "the analyst wanted to know about capital requirements, not expenditures."

29 of 269 comments (clear)

  1. Two Words by Hognoxious · · Score: 3

    Gerald Ratner.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    1. Re:Two Words by sfcat · · Score: 4, Informative

      No it isn't

      It was about $300 before the call, went to $285 before market open, then to a low of $277 and closed at $284 on Thursday. On Friday, it closed over $293. So its recovered half of the price drop. It will likely recover the rest next week.

      --
      "Those that start by burning books, will end by burning men."
  2. I get his frustration completely .... by King_TJ · · Score: 5, Interesting

    Unfortunately, as soon as you take your company public, this is the B.S. you get caught up in. Today's Wall Street investor doesn't give a crap if you're a super genius with world-changing ideas you're trying to gear up to sell to the world. They only care about profit and loss statements and projections for the next quarter's revenue. They're going to buy and sell your stock right along with hundreds or thousands of others, going by whatever trends they think they can spot to maximize their income on them. They really don't invest in you because they believe in your business and business model anymore.

    I don't work in the financial world, so maybe some others who are will challenge my assertions here? But I do have a friend whose dad owned a big investment firm for something like 40 years. He decided to retire about 8 years ago, saying he always told himself he'd quit, the day he stopped feeling like any of the investing made sense to him anymore. And that day came.....

    So on one hand, I have to kind of laugh and admire Musk here, doing what he did. It's a nice "poke in the eye" to the Financial "gods" who rule American business these days. But on the other, it really is true that he's so heavily financially leveraged with Tesla that he'd have nothing but unrealized ideas if all the big lenders and investors backed out on him.

    And IMO, one thing he has working against him is that he needs to build out a massively expensive network of superchargers (and maintain them all, including the promise of free charging for many customers) - BUT he doesn't get any of the government protections that we've extended others who tried to undertake similarly massive infrastructure roll-outs (such as the cellular companies). I'm not saying he SHOULD have any of that, either! But he's trying to compete against the established gas station infrastructure that benefits almost all the other auto-makers. So he's going to NEED to stay on the good side of people with lots of money to lend him.

    1. Re:I get his frustration completely .... by JBMcB · · Score: 3, Insightful

      They really don't invest in you because they believe in your business and business model anymore.

      Uh, that's exactly why they invest. If they think your business model will work and generate income, then they will invest.

      In any case, IT'S NOT ELON'S MONEY. He's taken 12.7 BILLION dollars of investor money after 27 rounds of financing. Yeah, investors get to ask some questions. If he doesn't like answering those questions HE SHOULDN'T HAVE TAKEN THEIR MONEY.

      --
      My Other Computer Is A Data General Nova III.
    2. Re:I get his frustration completely .... by Solandri · · Score: 4, Interesting

      Today's Wall Street investor doesn't give a crap if you're a super genius with world-changing ideas you're trying to gear up to sell to the world. They only care about profit and loss statements and projections for the next quarter's revenue.

      And they're right. Whether your ideas generate a profit or a loss is what distinguishes if they're super genius world-changing ideas, or deceptively seductive ideas which sound good in theory but turn out not to work in the real world due to factors its proponents are glossing over or fudging. Merely proclaiming an idea to be super genius world-changing does not automatically entitle it to profit (or in Tesla's case, investment). The idea has to pan out in real life, which is what Tesla's operating statements tell us. Dig through all the past slashdot stories about revolutionary breakthroughs in battery technology which ended up not panning out. That's the difference between how well people think an idea should work, versus how well it actually does (or doesn't) work in real life.

      On the other hand, Tesla's stock price is meaningless to its operations except if Musk wants to sell more shares to raise capital. In that respect, the rantings and ravings of financial analysts are irrelevant. What matters is Tesla's revenues vs expenditures. i.e. How much they're spending to build their products, and how much/how many customer are paying to buy those products. The stock price merely reflects shareholders' confidence in the company to continue to survive and grow while making money.

      Personally, I think Musk knows Tesla stock is overvalued. Its market cap exceeds Ford's while its unit sales are less than 2% of Ford's. So as long as he's got confidence in handling Tesla's debt, he's not afraid to say things which might bring that irrationally exuberant stock valuation back down to earth. That'll rankle investors who bought Tesla stock as a baseball card investment (i.e. they're hoping to sell after its value increases), while not upsetting any true believers who bought Tesla stock because they think it's the future of auto-making.

    3. Re:I get his frustration completely .... by Gravis+Zero · · Score: 3, Insightful

      Yeah, investors get to ask some questions. If he doesn't like answering those questions HE SHOULDN'T HAVE TAKEN THEIR MONEY.

      He seemed fine with their actual questions. It's short-term bullshit "investors" that he wasn't putting up with and to that extent told then to sell his stock and not buy it. So really, he's doing exactly what you are insisting he should.

      --
      Anons need not reply. Questions end with a question mark.
    4. Re:I get his frustration completely .... by Darinbob · · Score: 3, Funny

      Wow, Elon, I didn't know you were on Slashdot!

    5. Re:I get his frustration completely .... by sfcat · · Score: 4, Insightful

      It is not B.S. Companies that can't make money will not survive. Tesla is not making money. Your starry eyed worship of a "genius with world changing ideas" is the B.S.

      Established automakers are working on making an affordable electric car, Tesla makes expensive toys for the wear-the-nails crowd. They are NOT the solution

      Yes, but those other auto makers spend how much on marketing and sales? (billions of $) And Tesla spends what to generate those same amount of sales? (basically $0) There's your first strategic advantage. And where do you think those "established automakers" are going to get all those batteries? Oh, from TSLA because your cell phone battery isn't really the same thing as a car battery. And they will be the only company of scale focusing on those car level batteries. There's strategic advantage #2.

      You keep thinking Ford can just mass produce an electric car anytime they want. Sorry, but that's the magical thinking here. They can mass produce ICE cars but electric cars are different enough that they can't just order some motors from GE and some batteries from Samsung and be in business. Also, the basic business model of all "established automakers" can't survive in an electric world as they make a significant amount of their revenue on parts and maintenance which is going away (both due to electrics and improvements in manufacturing). GM might have a better time of it, due to their better electric cars but they still face the scale problems with batteries like the rest of the automakers.

      --
      "Those that start by burning books, will end by burning men."
    6. Re:I get his frustration completely .... by thegarbz · · Score: 4, Insightful

      It is not B.S. Companies that can't make money will not survive.

      You seem to not understand the difference between a bluechip company and a growth company.

      Established automakers are working on making an affordable electric car,

      In America established automakers have been "working on it" for years and have nothing to show. In Europe people don't like the Tesla for the large American tank that it is, and Telsa is rightfully behind the automakers who make a more European style car. If those established automakers were resting on their laurels for 14 years and are having their lunch eaten.

      Tesla makes expensive toys for the wear-the-nails crowd.

      The Model 3 costs $358 less than the average new car price.
      The Model S is the most popular electric car in America.

      They clearly are the solution and have been the solution for a while.

  3. Elon, do it some more! by steveha · · Score: 5, Interesting

    It's fun to watch, and if the stock dips down again I'll buy some more.

    Tesla is a "buy and hold" stock in my opinion. Tesla has been doing everything possible to build for the future. I frankly don't care if Wall Street gets personally annoyed with Elon Musk's antics and the stock price dips. Nothing fundamental changed and the stock price went right back up again.

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
    1. Re:Elon, do it some more! by Junta · · Score: 4, Interesting

      I think the challenge is that long term, there are signs that there will be plenty of competition in what would be the bread and butter of Tesla's business.

      They have been doing a lot and it has been costly, but I wouldn't be so confident that investment will become durable first mover advantage for Tesla, or if it is more the tide that raises all ships.

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    2. Re:Elon, do it some more! by mamba-mamba · · Score: 4, Insightful

      I will try to explain this in simple, non emotional terms. Tesla is not profitable. This means that they spend more money than they take in. This means that in order to continue operating, they need to get more money. The typical two ways companies raise money are to issue new stock (which will dilute the value of existing stock, similar to inflation from money printing) , or issue bonds. They could also sell assets, if they have some that someone is willing to buy.

      What will happen if they don't get more money? They will run out of money and be unable to pay employee salaries. Also, suppliers will get wind of it and demand payment upfront. Based on present cash reserves and the rate at which the are being depleted, Tesla is likely to require a cash infusion of billions of dollars in 2018. That is how serious it is. Once you stop paying suppliers and salaries, it will probably become necessary to declare bankruptcy to avoid chaos. Companies can survive bankruptcy and emerge and continue to operate, but I think it is fair to say that the company will never be the same afterwards.

      In order to issue new stock or sell new bonds, realistically, Tesla will be forced to deal with Wall Street, and to maintain a positive image for those who may be interested in making the investment. So, even though you may remain bullish on TSLA, it is the job of the CEO to make sure that Wall Street analysts also remain bullish. Sniping or blowing off the questions of analysts during an earnings call is not a way to inspire confidence. What it shows is an inability to deal with unpleasant realities.

      The constant turnover in high-level positions is also something that detracts from confidence in the company. In short, Tesla has problems, and the actions of the CEO on this earnings call made the problems worse.

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  4. Re:Given the choice by Junta · · Score: 5, Insightful

    The issue is that during an earnings call, you field the analyst questions, not indulge feel good fanboyism.

    His rationale was that the ones he snubbed were 'sell-side' and therefore just out to screw him over to help those who have shorted stock, which is problematic as that isn't what 'sell-side' means. It seems he doesn't understand that (bad for one having that responsibility) and that he is sore over how many people are shorting Tesla stock, and unable to handle it.

    Even if he did feel the analysts were spinning a bad story out to get him for the sake of boosting the fortunes of those holding a short position, the right response would be to face it head on and point out how he feels the narrative implied is inaccurate, not to cut it off, which gives an impression that you don't have a rebuttal for such a story and as such the people advocating a 'short' position are right.

    Musk may be unable to provide good business leadership through controversial/rough times.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  5. Re: Given the choice by Anonymous Coward · · Score: 5, Interesting

    Until you remember how Wall Street missed Bernie Madoff, Bear Sterns, AIG, Lehman Brothers, Enron, Galleon Group, Arthur Anderson, scammed Jefferson and Orange Counties, and are pretty much the gutter monkeys of the world with the nicest suits, but the emptiest brains.

    Then you realize that Emperor Norton might be wearing a fancy suit, but that doesn't make him a King.

  6. Surprised that Jim Cramer defended Musk by haruchai · · Score: 4, Interesting

    and despite the disbelief of his colleagues he swears he was being serious.
    Seems that analyst has few fans.
    That said I'm becoming ever more pessimistic that Tesla can survive. They may linger for years but unless they really pull it out of the fire by the end of this year, I can't see a turnaround without a restructuring.

    --
    Pain is merely failure leaving the body
  7. Re:Given the choice by Rei · · Score: 4, Funny

    I would prefer to respond to Youtuber comments over having a Wall Street putz on the phone let alone talking to one.

    Just ask your average person what they would do to a Wall Street banker, then realize that few people know enough about the human body to hurt others really severely.

    Actually, your reaction is pretty much the same as CNBC's Jim Cramer.

    Now get this, let's go over this. This was the best call I've heard in a long time, and I'll tell you why. Everyone wants to cut off Tony Sacconaghi. He is Mr. Negative. Most of the CEOs that I talk to say, "That guy! That guy! All he does is talk negatively!" So he went negative? Elon Musk had had it. I like that!

    Secondly, how about this gem: 'We have no interest in satisfying the interest of day traders. I couldn't care less. Please sell our stock and don't buy it'. How good is that?? That is the truth!

    And then finally! He says about the individual investors, he says it to Gallileo, not to Copernicus or Einstein, but a guy named Gallileo on the call, 'I think that if people are concerned about volatility they should not buy our stock. I'm not here to convince you to buy our stock. Do not buy it if volatility is scary.' AMEN! Isn't that exactly what we want? If I were Elon Musk, I would have done the Exact Same Thing. I would have done the exact same thing.

    No, I am not kidding. Tony Sacconaghi? I have had enough of him too! I am with Elon. Let's go to YouTube, okay?

    --
    "WANTED: Sinking ship seeks rats."
  8. cry me a river by Jodka · · Score: 5, Insightful

    " respected Wall Street analysts...."

    That is exactly how the Wall Street racket works, by selling fake expertise on the basis of reputation.

    Musk's disrespect for Wall-Street is certainly warranted. Analysts claim to possess expert knowledge which will yield higher returns, when really their returns are worse than a dumb strategy such as ETFs. Retrospective comparisons of analysts picks to passive investment show analysts perform worse.

    Investment firms are a scam. Do not be a sucker and a victim. Read about investment from someone who is not trying to extract money from you.

    That Musk moved the price of Tesla shares by blowing off analysts just shows how many idiot investors there are. When idiots sell their Tesla stock because Musk hurt the feelings of the con artists, the smart move is to buy Tesla.
       

    --
    Ceci n'est pas une signature.
  9. Re: Given the choice by Rei · · Score: 5, Informative

    The YouTuber asked the best questions on the call. The questions Musk didn't answer was A) Tony Sacconaghi's third question (he was only allowed two, and he didn't even ask before launching into a third), asking about something that was in boldface right at the top of the investor letter that everyone was supposed to have read before joining the call. And B) Joseph Spak advocating for a short selling thesis he's been pushing where he argues that there's a low conversion rate on Model 3s - despite the fact that of course there is because people can only get a very limited subset of options right now, so the majority are deferring to get their desired options.

    The YouTuber, by contrast, asked about:

    1) Progress with the Tesla network
    2) Production capacity on the 3 line at Fremont and how they're supposed to fit Y production in there
    3) Daimler's statement about Semi "breaking the laws of physics", and whether they need a new battery technology to achieve it
    4) Whether Tesla plans to go to 350kW supercharging like Porsche is talking about
    5) Whether Tesla is still willing to open up the Supercharger network to competitors
    6) Power rates and supply-side costs for Semi megachargers
    7) Prioritization of home-scale vs. utility scale on energy storage products and the state of the market going forward

    (He got to ask so many because: "We'll keep going if you (46:57) ask questions that are not boring"; he didn't just start butting in with extra questions like Tony)

    And from these questions, we learned that:

    * Musk thinks the software will be ready for full self driving for consumers in a year, but worries about regulatory acceptance
    * A processing power upgrade might be required, they're not sure at this point - but it's a plug-in replacement.
    * Musk thinks journalists are causing people to die by spreading scare stories about self-driving. Compares the scenario where you have a couple deaths with autonomous systems versus over a million per year otherwise (yet the former gets all of the coverage and the latter little) - and that this overemphasis makes people less likely to use systems that he feels significantly improves safety.
    * Plans to release quarterly statistics showing the impact of Autopilot on safety
    * The Reuters report that Model Y was going to be built in Fremont is completely wrong, and he has no clue where it came from. Fremont is packed to the gills already. No chance Y will be built there.
    * Model Y will be released in about 24 months.
    * Model Y capital spend is low right now, but will be dramatically ramping up next year. But decisions made this year will have a major impact on the capital costs for the Y next year.
    * Model 3's current battery tech already supports a Semi with 500 miles range. They think they may be able to do 600 miles by the time it's in production.
    * Tesla doesn't agree that going to 350kW is wise for passenger cars; looks to go to 200-250kW. With batteries, you get energy density or power density, but not both; high power density cells are not only more expensive, but less energy dense. And you can up the power density just by adding more cells. He feels you get a way better vehicle and driving experience for your money going with more energy dense than power dense, and compares it to what it would be like if you could buy a phone that could charge twice as fast but you had to charge it multiple times per day.
    * Wants, and has tried, to get other automakers to use their supercharger network. Thinks "moats" are dumb, and if you're relying on a moat to keep competition at bay, you won't last long. All other automakers need to agree to is to use their connector (or an adapter) and for their vehicles to pay for the power. None have taken Tesla up on the offer.
    * Finds the Nikola "windshield" lawsuit laughable - not just on its merits, but the underlying premise: people don't reserve semis for their looks, flee

    --
    "WANTED: Sinking ship seeks rats."
  10. The issue with Tesla ... by Anonymous Coward · · Score: 5, Informative

    The main issue with Tesla is that Musk is constantly promising and NEVER delivering. People are interested in the Tesla brand and the product, but Tesla continues to under-perform and has yet to deliver in time and the delay is of an unacceptable level.

    Waiting 2 years for a new vehicle is unacceptable to most with the exception of a few.

  11. Re:Respected analysts can be wankers too by ugen · · Score: 3, Informative

    Wall Street *are* his investors, and by the stock valuation we can judge their reaction. They surely did not like this, and, apparently, were more interested to find out what the answer to the analysts' question was.

    The question, more likely, annoyed Musk because it pokes at a somewhat sensitive topic. But Musk is the one being a crybaby here. If he did not need Wall Street's money - sure, he could say and do whatever he wants. Yet he does, and so he needs to please those who pay to keep Tesla running - and it's not, (yet?), it's customers.

  12. Definitely frustrated by Okian+Warrior · · Score: 4, Insightful

    Not to inject facts into a good discussion, but the reality is that Tesla stock dropped about 2% after the call, and it's already rebounded. (If you include the part of the drop that occurred right before the call, it would be about 5%. Figure $301 to $284 and back.)

    Look at the 1-month variation in this link and note that the variation after the call is about the same as four other similar variations in the past 30 days.

    Big, fat hairy deal.

    Also, the questions that Musk avoided weren't "sober questions by respected Wall Street analysts", they were leading questions intended to elicit a response that could be taken in a negative light. In one case, the question was answered completely by the filed papers, and illustrated that the asker didn't do his homework.

    Tesla is the most shorted stock in history right now (not most shorted in todays market, by some measures it's the most shorted stock of all time), and a lot of people would like to see it fall so they can make some money.

    You won't get an honest opinion about Tesla for awhile, not until the short sellers realize that they can't bring the stock down using hype.

    1. Re:Definitely frustrated by drinkypoo · · Score: 3, Informative

      The hilarity of this statement. Tesla is pretty much nothing buy hype right now.

      Hype, the two most desirable car designs on the planet, and the most capable car battery factory on the planet. But yeah, aside from that, pretty much nothing, right?

      Tesla is literally people hoping that they can build a car making company based on electric engines (that aren't special),

      You literally could not be more wrong, Tesla's new motor is special.

      batteries (that are becoming unspecial),

      You literally could not be more wrong, the battery packs are becoming more special, and if you actually take the time to learn about the internals of the Model 3, you'll learn how wrong you are.

      and chargers that will end up being regulated and shared (aka not special).

      They're still special, and nobody has even announced plans to make better chargers yet, so I'm going to call FUD on this one.

      And how many other new car companies have succeeded in recent history?

      3 or 4, all making super-high-end vehicles to be fair, but it's still true.

      And what about a smart software engineer with some great/lucky timing do you think is going to make this any easier?

      What? That's how the world works. Great ideas at the right time succeed. Welcome to the world!

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  13. Re: Given the choice by Barny · · Score: 4, Insightful

    Thanks. This was what I was actually looking for. My first suspicion that something was odd was when none of the stories about this had the questions listed. They were pulling rank to defend one of their own. Given how on-point the questions from the "Youtuber" are, I am doubting it was just some Rando McCommentor.

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    ...
    /me sighs
  14. May have been deliberate and calculated by Bruce+Perens · · Score: 5, Insightful

    Tesla is the most shorted stock on the market, with short positions covering more than 30% of the total stock available for trading. Tesla stock has been kited to a high price by its previous short squeezes. When the commitments on short positions came due, the holders had to buy Tesla stock at the prevailing price to fulfil their obligations. They had no choice. There werenâ(TM)t lots of Tesla shares available to cover the short positions, and thus the price of the stock was driven up.

    What if Elon Musk was out to further kite the value of Tesla on a short squeeze, at the expense of all of the Tesla-doubters? He might act exactly as he has been: heâ(TM)d divert attention from good news, and act like a flake. Heâ(TM)d be confident in doing this, nobody could prove it was deliberate manipulation of the stock without reading his mind. Eventually, those short positions would come due, and there would be no stock to cover them, and Tesla shares would go astronomical.

    Short positions like this are called âoewidow makersâ. They can wipe out investors and sometimes drive them to suicide. Elon Musk made his fortune, and continues to, by taking risky actions that other people wouldnâ(TM)t dare. He obviously has an ego, and pauperizing the shorts would fit that.

    1. Re: May have been deliberate and calculated by Bruce+Perens · · Score: 3, Informative

      Copy and paste from the front page of perens.com seemed to be sufficient :-)

  15. Re: Given the choice by Bing+Tsher+E · · Score: 5, Insightful

    So we can agree that the dialogue between Musk and the "YouTuber" was rich and informative, almost like a well-scripted presentation.

  16. Re:Given the choice by Junta · · Score: 4, Insightful

    At least for the latter, the correct response would be to highlight *on the call* that you have had a buyer for every model 3 that has come off the line and how badly the conversion rate would have to be for there to be a surplus of car production at some timeframe, not to snub the person because the question irritates you as you don't like their agenda. If this is a known agenda, then he should have a succinct yet useful response off the top of his head at this point. On the face of it, it doesn't seem a hard question to address, regardless on his feelings on the motivations behind it.

    --
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  17. They're NOT quite right, though.... and here's why by King_TJ · · Score: 4, Insightful

    Plenty of incredibly good business ideas are ones that need patience and time to bring to fruition. There's a need to do due diligence and make sure the company isn't just a false front, or a bunch of clueless idiots wasting every dollar they're loaned. But a company like Tesla has already proven it can deliver a working product that people find desirable. In fact, they did it several times over -- ever since the first Tesla Roadster came out.

    Wall Street is destroying a lot of great ideas because they hyper-focus on short term results. If you're a big, established firm, that's probably fine. They generally sell in saturated markets where their profits are relatively stable. But for anything else, you used to have a lot of investors who bought and HELD stocks because they truly liked what the company was doing. They weren't living "quarter to quarter" to look for the first sign they needed to do a sell-off.

    All the computerization of Wall Street is probably what led to a lot of this. Computer automation and ability to execute micro-trades super rapidly over high speed networks turns it into a pure game of numeric trends, vs. wishing to put your money into a business you believed in.

  18. Re: Given the choice by sfcat · · Score: 4, Insightful

    What we learned is that Musk has not realized that those stockholders are the owners of the company, not him.

    And neither are the analysts who are upset and asked the questions we are discussing. Those are short sellers who have a negative interest in TSLA. The YouTube "retail" investor is a much better representative of the investors in TSLA. Also, the questions the analysts (accountants) ask have little to nothing to do with the current valuation of TSLA. Nobody is betting on TSLA to get the profits from the model 3. They are going long here because they think the company will be the first to mass produce electric cars with an vertically integrated supply chain for the batteries which puts them in a dominate position in transport going forward. Couple that to the fact that the entire economics of the auto industry could likely change over the next 20 years as self-driving cars become common. Also, auto ownership possibly transitions to renting (aka ride sharing). So these are the issues for which most investors are buying TSLA. So the YT questions are actually more useful to the investors than the accounting questions the analysts are asking.

    --
    "Those that start by burning books, will end by burning men."