Microsoft Hopes Money Will Entice More Developers (engadget.com)

At Build conference, Microsoft announced that starting later this year, all consumer apps (except games) sold in the Microsoft Store will ship a whopping 95 percent of the revenue earned from app and in-app purchases to the developer. From a report: That is, if the customer purchases the app via a deep or direct link. If the customer gets your app via a Microsoft-assisted method, like getting featured on the Microsoft Store, then devs will get 85 percent of the revenue, which is still a pretty good amount.