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Apple Prepares 'Apple Pay' Credit Card To Offset Slowing iPhone Sales (marketwatch.com)
An anonymous reader quotes the Wall Street Journal:
Apple and Goldman Sachs are preparing to launch a new joint credit card, a move that would deepen the technology giant's push into its customers' wallets and mark the Wall Street firm's first foray into plastic. The planned card would carry the Apple Pay brand and could launch early next year, people familiar with the matter said...
As new iPhone sales growth slows, Apple is focusing on services such as mobile payments, streaming-music subscriptions, and App Store sales. Apple Pay, which generates revenue on each transaction, is a key contributor, but adoption has been slower than executives hoped... Apple could take a larger cut of mobile payments from the card if it is used for purchases, the person said. Currently, when a consumer pays for a purchase using the digital wallet on the iPhone -- regardless of what credit card the customer charges -- Apple receives 0.15% per transaction. Apple could more than double that under the agreement with Goldman, one of the people said.
The deal also reportedly includes having Goldman Sachs offer loans to customers at the Apple Store.
As new iPhone sales growth slows, Apple is focusing on services such as mobile payments, streaming-music subscriptions, and App Store sales. Apple Pay, which generates revenue on each transaction, is a key contributor, but adoption has been slower than executives hoped... Apple could take a larger cut of mobile payments from the card if it is used for purchases, the person said. Currently, when a consumer pays for a purchase using the digital wallet on the iPhone -- regardless of what credit card the customer charges -- Apple receives 0.15% per transaction. Apple could more than double that under the agreement with Goldman, one of the people said.
The deal also reportedly includes having Goldman Sachs offer loans to customers at the Apple Store.
Apple iPhone sales are not slowing down but competitors are...
Which if you bother to think of what that means Apple's overall market share of smart phones is increasing, globally.
Apple is doing these other things, to also grow other areas of the company, not to offset anything. Why wouldn't you try to grow every area of the company you could. especially if you have as much cash as Apple?
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