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Microsoft Turned Customers Against the Skype Brand (bloomberg.com)

An anonymous reader quotes a report from Bloomberg: Since acquiring Skype from private equity investors, Microsoft has refocused the online calling service on the corporate market, a change that has made Skype less intuitive and harder to use, prompting many Skypers to defect to similar services operated by Apple, Google, Facebook and Snap. The company hasn't updated the number of Skype users since 2016, when it put the total at 300 million. Some analysts suspect the numbers are flat at best, and two former employees describe a general sense of panic that they're actually falling. The ex-Microsofters, who requested anonymity to discuss confidential statistics, say that as late as 2017 they never heard a figure higher than 300 million discussed internally.

Chief Executive Officer Satya Nadella has repeatedly said he wants the company's products to be widely used and loved. By turning Skype into a key part of its lucrative Office suite for corporate customers, Microsoft is threatening what made it appealing to regular folks in the first place. [...] Focusing on corporations was a reasonable strategy and one shared by Skype's prior management. Originally [former Microsoft CEO Steve Ballmer] and company pledged to let Skype operate independently from Lync, Microsoft's nascent internet phone service for corporations. But two years later the company began merging the two into Skype for Business and folded that into Office. Today, Microsoft is using Skype for Business to help sell subscriptions to its cloud-based Office 365 and steal customers from Cisco. Microsoft has essentially turned Skype into a replacement for a corporate telephone system -- with a few modern features borrowed from instant messaging, artificial intelligence and social networking.
In closing, Bloomberg argues "the complexity of the corporate software (security, search, and the ability to host town halls) crowds out the simplicity consumers prefer (ease-of-use and decent call quality)."

4 of 135 comments (clear)

  1. Skype for Business is a brand... by Junta · · Score: 5, Interesting

    Skype and Skype for Business are different products, not vaguely compatible with each other (which is part of the mess up that MS inflicted). Office Communicator was rebranded Lync (fine...) and then re-branded "Skype for Business" without changing the technology base (bad, terribly confusing).

    S4B is generally dreaded even by microsoft users (though when it works and everyone has the software working *and* their respective organizations can talk to each other *and* policies actually allow the meetings to work... it's not too terrible most of the time, apart from some general UI glitchiness...) When you have an attendee using OSX... it almost works sometimes. When you have a linux attendee, well you are out of luck for anything but text (officially), unofficially you can get a plugin for pidgin which can sort of participate in calls and screen sharing (the UI is a bit challenged for pidign-sipe, but is actually more powerful for the functions that work).

    For all the rhetoric about "oh Skype's ailing because of focus on business needs", S4B compares poorly with pretty much all of its business oriented competitors.

    --
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  2. Here's my take on it by Lohkay · · Score: 5, Informative

    I was a huge user of Skype for years and made sure it was implemented in my workplace. Today, it is the complete opposite, I hate it with a passion. Here are my reasons:

    - Incessant and unnecessary updates. As a work tool, I really don't need to update a collaboration software every week or even twice a week. Sure, if it's a privacy or security issue, warn me that an update is needed. If not, you can just let me know once every 6-12 months.
    - Everyone that I know that uses Skype uses it for text / video calls with history. That's it, nothing else. It was doing that fine in the original versions, stop trying to shove useless features that are not requested or needed.
    - For a "simple" text / video chat application, it shouldn't take gigs of ram and a decent amount of cpu at idle (I've seen 15% in the tray, minized). There is no way you can coat this. It should be ~100MBs tops (and I'm generous) and a flat 0% cpu, I'll even allow 2% usage while its open.
    - It should not for ANY reason use ports 80 or 443 by default (which it does)
    - The whole windows 10 apps debacle... We had Skype for desktop, then windows 10 came around and apps were all the craze, they created a Skype app, tried to move the whole user base to it, which I unfortunately did, losing all previous chat history. Then months later, they told us the app wasn't working out and said we should move back to Skype desktop? Yet again losing history.

    How does the saying goes? Fool me once, shame on you. Fool me twice, shame on me. I was out the door at that point.

  3. The situation could be easily remedied by hxnwix · · Score: 5, Interesting

    Delete all source code commits to the skype repository from the day Microsoft acquired it. Fix any outstanding security issues. Skype goes from being a piece of shit to a mature, reliable, multiplatform service that everybody loves. Just run qmake and nmake or make to build the skype client - from the same source tree - on Windows, OS X, and even Linux!! Can you imagine? It's like something from a distant utopian future that can never be!

  4. Re:Ha! by Anonymous Coward · · Score: 5, Interesting

    You do NOT want to be using Discord for anything business related, or hell anything even remotely private. Hate all you want, Discord still has some serious fundamental privacy issues to address. Their official clients leak, in real time, telemetry back to Discord. Not talking about the typing notification (which in itself is retarded), but any client actions. Going into preferences for example even if you make no changes. The clients actually leak even the local username, etc.

    As if that wasn't bad enough, you can't even fully disable media interception nor their previews. If you "share" an image for example it gets intercepted and hosted off their own cdn. The preview is downloaded despite being turned off.

    The client itself still loads on startup.. randomly starts chewing CPU/GPU time, typically overnight.

    ETC. The devs don't give a damn.