The Brazen Bootlegging of a Multibillion-Dollar Sports Network (nytimes.com)
What do you do when your multibillion dollar sports network has been stolen? For the last several days, executives at Qatar's beIN Sports, which functions as the ESPN of the Middle East, have been pondering the same question. For the last several months, live coverage of beIN Sports feed is being broadcast on nearly a dozen beoutQ channels, a bootlegging operation seemingly based in Saudi Arabia, whose roots lie in the bitter political dispute between Qatar and a coalition of countries led by its largest neighbors, Saudi Arabia and the United Arab Emirates. From a report: The coalition countries have subjected Qatar to a punishing blockade over the past year. Those countries last year accused Qatar of supporting terrorism and criticized its relationship with Iran, an ally of Syrian leader Bashar al-Assad. They enacted an embargo, cut off diplomatic ties and set up the blockade of the energy-rich emirate, closing Qatar's access to many of the region's ports and much of its airspace. Qatar has denied the allegations and has claimed it has assisted the United States in its war on terrorism.
Now, one month before the start of the World Cup, the world's most-watched sporting event and beIN's signature property, the audacious piracy operation is positioned to illicitly deliver the tournament's 64 games to much of the Middle East. Qatar, despite abundant resources, has been powerless to stop it. Decoder boxes embossed with the beoutQ logo have for months been available across Saudi Arabia and are now for sale in other Arab-speaking countries. A one-year subscription costs $100. A Bangladeshi worker reached by phone at Sharif Electronics in Jeddah this week said his shop has been selling the boxes for three months. "Many people buy them," he said.
Now, one month before the start of the World Cup, the world's most-watched sporting event and beIN's signature property, the audacious piracy operation is positioned to illicitly deliver the tournament's 64 games to much of the Middle East. Qatar, despite abundant resources, has been powerless to stop it. Decoder boxes embossed with the beoutQ logo have for months been available across Saudi Arabia and are now for sale in other Arab-speaking countries. A one-year subscription costs $100. A Bangladeshi worker reached by phone at Sharif Electronics in Jeddah this week said his shop has been selling the boxes for three months. "Many people buy them," he said.
If you read the article it literally says that beoutQ is inserting their own commercial breaks, so no advertisers are getting a wider audience.
Their business model is not the issue - another company is conspiring with a foreign government to block their signals, drastically cutting their subscriber base. Then, to add insult to injury, they are re-transmitting the exact same content, without paying for it, to the subscribers they are no longer allowed to sell to AND inserting their own advertising.
The last paragraph of the article says it best “They’ve created a brand without any acquisitions.”
And then you have to be using a way to mark it that doesn't degrade service for your customers, isn't detectable by your target (or they'll just strip it), and isn't destroyed by re-encoding.
Prediction for end of Universe #42: Fencepost error in Quantum_bogosort.cpp