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Ads Are Coming To Facebook Stories (techcrunch.com)

Posted by BeauHD on from the watch-out dept.

Facebook Stories has reached 150 million daily active users after launching nearly 14 months ago. So what's the next logical step after reaching such a milestone? Advertisements. According to TechCrunch, Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. From the report: They're 5- to 15-second video ads users can skip, and while there's no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads with color-matched borders and text at the bottom. Facebook also plans to give businesses more metrics on their Stories performance to convince them the feature is worth their ad dollars.

31 comments

  1. Facebook is AOL for stupid people by Anonymous Coward · · Score: 0

    Know someone using facebook? Punch them in the face. Don't worry. They have no nervous system. They can't feel it.

    1. Re:Facebook is AOL for stupid people by amiga3D · · Score: 4, Interesting

      I had a facebook account 10 years ago. I almost never posted on it and just used it to look at pix and videos my kids posted of my grand children. It finally got to be too big a pain in the ass though. I deleted it and 90% of my SPAM disappeared. I felt like I was being assaulted. Too bad, I can see where it might be fun if it wasn't for the way they try to take over your life.

  2. AAAAH HAHAHAHAHAHAHA by Anonymous Coward · · Score: 0

    You suckers on Failbook are going to get what you deserve for being so dumb and sticking with it. How long do you think it'll be before you can't skip the ads, and you can't block them without completely breaking Facebook too? Better yet they'll change the Terms of Service so you're required to see the ads and blocking them is grounds for termination of your account. Seriously why are you still using Facebook?

  3. Adblock is coming to Facebook Stories by Quzak · · Score: 1

    Game over

    --
    Support your local school shooter, give them your firearms.
    1. Re:Adblock is coming to Facebook Stories by Anonymous Coward · · Score: 0

      Let's manufacture some controversy like the blue/gold dress and the laurel/yanny audio clip.
      e.g. "Which version of Facebook is better facebook without an adblocker or Facebook with an adblocker? Can YOU tell the difference?"

      Otoh, we've all heard the horror stories about UI interfaces where the dev fixed a nasty perf bug that eliminated a delay, but then tons of users complained about the missing half-second delay, so the devs had to add a sleep(), so this could backfire: "No way, dude! You can't fool me. The real Facebook takes at least half a second longer to load!"

    2. Re:Adblock is coming to Facebook Stories by Trax3001BBS · · Score: 1

      Game over

      I run a HOSTS file and can't access Facebook because of it. No, I haven't tried to fix it to be able to log-in.

    3. Re:Adblock is coming to Facebook Stories by Trax3001BBS · · Score: 1

      Game over

      I run a HOSTS file and can't access Facebook because of it. No, I haven't tried to fix it to be able to log-in.

      I see what your thinking. Facebook.com or similar aren't listed.

    4. Re:Adblock is coming to Facebook Stories by bjwest · · Score: 1

      I run a HOSTS file ...

      Why is your hosts file executable?

      --

      --- Keep the choice with the user..
    5. Re: Adblock is coming to Facebook Stories by Anonymous Coward · · Score: 0

      It's just a plain text file and the format is the same for Windows and Linux. I have all of doubleclick's (owned by Google now) web addresses rerouted to 127.0.0.1 (the bit bucket.)

      Oh, and 9-11 was a Jew job. ae911truth dot org

    6. Re:Adblock is coming to Facebook Stories by mjwx · · Score: 1

      Game over

      Already there. I bit the bullet and removed the FB app from my phone, not just because I was sick of the ads, but also sick of how slow it had become. I've now got a Firefox shortcut to FB and its much faster and consumes less battery (which is becoming quite important as my 2yr old Nexus 5x doesn't hold charge like it used to).

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    7. Re:Adblock is coming to Facebook Stories by Anonymous Coward · · Score: 0

      I'm on hughes net and the best thing I ever did was disable autorun videos in firefox!

    8. Re:Adblock is coming to Facebook Stories by Killall+-9+Bash · · Score: 1

      No one gives a fuck about the 2nd class netizens browsing on their phones. Maybe one day you'll have a grown-up computer, that lets you type with more than one finger. In the mean time, your opinion does not matter.

      --
      "Prediction: within 10 years, Windows will be a Linux distribution." Me, 7-6-2016
  4. But Trump is going to prison. by Anonymous Coward · · Score: 0

    I mean let's face it already.

    1. Re: But Trump is going to prison. by Anonymous Coward · · Score: 0

      Heil Hillary as mandated by law! Yeah, his illegal email server and getting blow jobs in the Oval Office... no wait, that was the Clinton crime family, my mistake.

  5. Can't Pass Off all of the Blame by un1nsp1red · · Score: 4, Interesting

    I know all the ./ goons like to act like they're above it all, but Facebook (or any other "service") can only take what you hand over. I have a facebook account that I use because it's less complicated for my parents (who are ~70) than other 'sharing' services. If I go on vacation or they want to see pics of some event or something, it's way easier to send to them via facebook or instagram. You don't have to live your life on there, you don't have to give all of your intimate secrets to it, you don't have to respond to any ads or anything else. If FB is vacuuming up every detail of your life, it's because you're providing every detail of your life.

    1. Re: Can't Pass Off all of the Blame by Anonymous Coward · · Score: 0

      Your naivite is almost cute. You seem to be unaware that if you use it (and in some cases even if you don't), unless you take the strictest of security measures, they follow you around in the rest if your life, too. Facebook are not restricted in their stalking by what you share on Facebook, and no, you do not have any control over this. The only way to fully elude them is to not use their services and block them everywhere else. And for Pete's sake, do NOT install any of their apps on your devices, as they gather info about you without your participation in that way, too.

    2. Re:Can't Pass Off all of the Blame by Gr8Apes · · Score: 1

      If you have an FB account and ever touch it, they'll know pretty much everything about you and your online activities. If you don't have a FB account, they'll still know a lot more about you than you think. Unless you actively block FB and their subdomains, FB will track you.

      --
      The cesspool just got a check and balance.
    3. Re:Can't Pass Off all of the Blame by Anonymous Coward · · Score: 0

      ... because you're providing every detail ...

      Not true: When I installed a game, I didn't agree the software developer could sell my contact list to Facebook, or tell Facebook which trigger-words appear in my phone texts. But that's how Facebook snoops on the world: It's because nearly every software developer wants easy money and uses their subscribers to get it.

    4. Re:Can't Pass Off all of the Blame by Anonymous Coward · · Score: 0

      I use Tinfoil for Facebook on my phone, and I have Chromium installed on my desktop to access Facebook and nothing else (my regular browser is Firefox 56).
      I don't have the problem you're referring to.

    5. Re:Can't Pass Off all of the Blame by KozmoStevnNaut · · Score: 1

      I run uBlock Origin (in default-deny mode), Privacy Badger, CanvasBlocker, Decentraleyes, FB Purity, First Party Isolation, Cookie Autodelete, Link Cleaner and Smart Referer. I don't have any personal details on my FB, except a throwaway email account. The only things I ever comment on or share are related to music I listen to. I don't engange in news discussions, politics or anything of that sort. I don't play any games on Facebook, I don't participate in any quizzes, I don't have any apps installed, I don't use my FB account for logins anywhere other than FB, and I haven't tied my FB account to anything else (Spotify and so on with FB integration).

      Pretty much all FB knows about me is that I listen to metal, go to a lot of festivals and concerts, that I volunteer at a local historic motor race once a year and work out 1-2 times/week in a local gym. That's it, I'm exceedingly private with sharing details anywhere, for any reason.

      --
      Eat the rich.
    6. Re: Can't Pass Off all of the Blame by Anonymous Coward · · Score: 0

      I assume you've never heard of a shadow profile.
      Otherwise, you wouldn't be making that sort of claim.

  6. What is a Facebook story? by Anonymous Coward · · Score: 0

    Is that another term for "fake news"?

  7. *vomit* by Anonymous Coward · · Score: 0

    *vomit*

  8. ...And Facebook Keeps Wondering..... by WindowsStar · · Score: 1

    Facebook keeps wondering why they continually lose users month after month. It is because of this kind of shit. I have seen these commercials in the middle of videos from famous people and I have stopped following them because of it. Many times I really like the videos they post and I tried to deal with it. But watching 1/4 of the video and then a commercial, then a 1/4 more of the video and a commercial then 1/4 of the video and a commercial and then you get the last 1/4 of the video is BEYOND annoying. I ignore the commercials anyway or mute my phone waiting for them to finish. Facebook loses because I just stopped following the people and they now lose everything. Over the last 4 years I have seen 75% of my friends close their Facebook accounts, the ads and the commercials being the biggest reason. The second reason the huge depression you get from Facebook. Seeing everyone getting new cars, new houses, and all those 40K vacations is extremely depressing when you cannot do any of them. Well thank you Facebook, now I am closing my account.

    1. Re:...And Facebook Keeps Wondering..... by cascadingstylesheet · · Score: 1

      But watching 1/4 of the video and then a commercial, then a 1/4 more of the video and a commercial then 1/4 of the video and a commercial and then you get the last 1/4 of the video is BEYOND annoying.

      Back in the dark ages, we called that "TV" :)

    2. Re:...And Facebook Keeps Wondering..... by Anonymous Coward · · Score: 0

      VCRs/DVRs were a thing since the 80s. From the day I first got a TV in my room as a kid in the 90s until I finally ditched cable a few years ago I never watched anything without prerecording it so I could skip commercials. (Avoiding spoilers isn't *that* hard, even for shit like the super bowl.) Same thing with tech shit. If a website/program/operating system/piece of hardware has ads and there's no way for me to block them, then as far as I'm concerned it doesn't even exist.

      Advertising is psychological warfare.

    3. Re:...And Facebook Keeps Wondering..... by WindowsStar · · Score: 1

      That's funny right there!

  9. Ads on top of ads? by khchung · · Score: 1

    A lot of FB "stories" already are thinly veiled commerical ads or outright political propaganda, so they are going to more ads on top of ads?

    --
    Oliver.
  10. Monty Python by Errol+backfiring · · Score: 1

    So it has finally come true. A story about sausages has become a story about spam, spam, sausages and spam.

    --
    Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
  11. Finally... by Anonymous Coward · · Score: 0

    ...I can get the ads customized to me Iâ(TM)ve been waiting for for so long so I can have a better user experience. Thanks, Zuck.

  12. When will they learn that force-fucking ads doesnt by Anonymous Coward · · Score: 0

    work. If I have an ad popup or in my face, I will never ever buy from that advertiser. Plain and simple.

    Humans are using technology for evil, ads are a small part of that.