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'I Asked Apple for All My Data. Here's What Was Sent Back' (zdnet.com)
"I asked Apple to give me all the data it's collected on me since I first became a customer in 2010," writes the security editor for ZDNet, "with the purchase of my first iPhone."
That was nearly a decade ago. As most tech companies have grown in size, they began collecting more and more data on users and customers -- even on non-users and non-customers... Apple took a little over a week to send me all the data it's collected on me, amounting to almost two dozen Excel spreadsheets at just 5MB in total -- roughly the equivalent of a high-quality photo snapped on my iPhone. Facebook, Google, and Twitter all took a few minutes to an hour to send me all the data they store on me -- ranging from a few hundred megabytes to a couple of gigabytes in size...
The zip file contained mostly Excel spreadsheets, packed with information that Apple stores about me. None of the files contained content information -- like text messages and photos -- but they do contain metadata, like when and who I messaged or called on FaceTime. Apple says that any data information it collects on you is yours to have if you want it, but as of yet, it doesn't turn over your content which is largely stored on your slew of Apple devices. That's set to change later this year... And, of the data it collects to power Siri, Maps, and News, it does so anonymously -- Apple can't attribute that data to the device owner... One spreadsheet -- handily -- contained explanations for all the data fields, which we've uploaded here...
[T]here's really not much to it. As insightful as it was, Apple's treasure trove of my personal data is a drop in the ocean to what social networks or search giants have on me, because Apple is primarily a hardware maker and not ad-driven, like Facebook and Google, which use your data to pitch you ads.
CNET explains how to request your own data from Apple.
The zip file contained mostly Excel spreadsheets, packed with information that Apple stores about me. None of the files contained content information -- like text messages and photos -- but they do contain metadata, like when and who I messaged or called on FaceTime. Apple says that any data information it collects on you is yours to have if you want it, but as of yet, it doesn't turn over your content which is largely stored on your slew of Apple devices. That's set to change later this year... And, of the data it collects to power Siri, Maps, and News, it does so anonymously -- Apple can't attribute that data to the device owner... One spreadsheet -- handily -- contained explanations for all the data fields, which we've uploaded here...
[T]here's really not much to it. As insightful as it was, Apple's treasure trove of my personal data is a drop in the ocean to what social networks or search giants have on me, because Apple is primarily a hardware maker and not ad-driven, like Facebook and Google, which use your data to pitch you ads.
CNET explains how to request your own data from Apple.
Tinfoil hats are fine, but they should not stop you from thinking logically. Why would they risk withholding information? It would be a PR nightmare for Apple when found out and as far as I know it would make them non-compliant with the GDPR. The EU would be jumping somersaults at the prospect of being able to fine Apple 4% of their annual global turnover and Apple would be very foolish in risking that.
Just like it would be a PR nightmare to slow down an older phone without asking? Just like it would be a PR nightmare to put a keyboard prone to failure in one of the most expensive laptops available? Yeah, you're right that would be a big mistake. People might create class action lawsuits.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
Unless you think they have a National Security Letter holding a gun to their head you are just stupid if you think they hold more than that.
They aren't going to risk 100% hardware profit margins to pick up a couple advertising pennies in front of a scandal steamroller.
You can thank the fact that iAds failed miserably (because Facebook and Google already locked-down the ad sector)
You are assuming that is why iAds failed. The whole point of iAds was that Apple would not collect data the way other advertisers were - so is it any wonder iAds did not gain traction when the advertisers could not acquire a huge amount of demographic data on you?
Apple has never changed it's approach on privacy, not even for advertising. Even if iAds had worked they still would have nothing more on people than they do today.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I want to know how two dozen Excel spreadsheets is "roughly the equivalent of a high-quality photo snapped on my iPhone".
I'm not sure anybody who writes sentences like that is qualified to judge what Apple is up to.
No sig today...
The "slow down older phones" brouhaha was way overblown in the media. Apple had a choice between slowing down phones with a marginal battery or having them randomly crash at times of high workload. They made the right choice, one that resulted in a much longer device life and higher customer satisfaction. All they did wrong was failing to communicate why the phone slowed down.
No, the alternative would be telling people what they had done to the Apple devices they owned. Like, when somebody came into the Apple saying their phone was acting slow and non-responsive, telling them it had been throttled that and a battery replacement would speed it up again. Instead they would sell them a new phone.