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Amazon Offers Whole Foods Discounts To Prime Members (reuters.com)

Amazon-owned Whole Foods debuted a loyalty program on Wednesday that offers special discounts to Prime members, including 10 percent off hundreds of sale items and rotating weekly specials. "The new loyalty strategy will test whether Amazon's $13.7 billion deal for Whole Foods brings much-feared disruption and an intensified price war to the $800 billion U.S. grocery industry dominated by Walmart and Kroger," reports Reuters. From the report: Those perks are available now in Florida and will roll out to all other stores starting this summer. Amazon previously announced free two-hour delivery from Whole Foods stores for members of Prime, its subscription club with fast shipping and video streaming. The new perks could make Whole Foods cheaper than conventional grocers for about 8 million of its customers who already subscribe to Amazon Prime, according to Morgan Stanley analysts. Prime members scan an app or input their phone numbers at checkout to receive the discounts.

9 of 147 comments (clear)

  1. Local chain here... by b0s0z0ku · · Score: 5, Interesting

    is cheaper than Whole Foods, has just as much organic produce, and has union workers that aren't treated as disposible tissues to wipe Bezos' butt with. I'd rather support them than a destructive/disruptive company like Amazon...

    1. Re:Local chain here... by mukinrestak · · Score: 5, Insightful

      As much as unions suck, and they do, they're still better than not having them. They provide a counter to the power of corporations to abuse their workers.

    2. Re:Local chain here... by 93+Escort+Wagon · · Score: 3, Informative

      Correction: Is cheaper than Whole Foods USED to be.

      Especially for Prime members.

      Having been in Whole Foods before, I can tell you that taking 10% off “hundreds of sale items” is not bringing its prices anywhere near those at my local Winco Foods nor those of our local Fred Meyer - the two grocery stores we generally shop at.

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      #DeleteChrome
    3. Re:Local chain here... by lucm · · Score: 4, Insightful

      Or to put it another way - why do the members not do something about it? Are unions in the US not democratic?

      Are unions democratic? Well it doesn't matter much if newcomers are voted out of juicy clauses before they get hired. A good example is at GM or Ford where more and more jobs were redefined as "non-core" for new hires, in practice cutting their hourly wage in half for the same kind of work done by "core" workers. This was a decision voted for by union workers as a compromise to protect their existing wages and benefits. Another example is how newcomes were no longer eligible to be part of the job bank at Ford after a layoff, or at best had to accept any position offered anywhere or leave the company, while some people were already on the job bank with the right of refusing three or more position before being kicked out.

      Give this unfair treatment, you would assume that people would choose to skip the union. But in many cases, either union membership is mandatory for all eligible employees (because of the work contract negotiated with the employer) or people who choose to not be part of the union have to pay a fat fee to "compensate" the union for their benevolent actions such as negotiating the collective agreement. In other words, total racket.

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      lucm, indeed.
  2. Fraud for traffic? by John.Banister · · Score: 4, Interesting

    Inputting the phone number of a prime member at checkout sounds like a big opportunity for fraud, so I have to think that this is a loss leading measure to drive traffic to those stores. I suppose they'll never tell us how much it helps.

  3. Re:Why take the pill to begin with? by PopeRatzo · · Score: 5, Insightful

    The fact that you pretend to understand what is going on with unions when you have never had a union job in your life, or even a deep friendship with union workers, is pretty laughable...

    Not only have I had more than one union job, but I come from a union family. Three generations of union members. My grandfather was in the union working for the railroad and my father was a union machinist. When I was an undergraduate, I worked on South Water Market loading and unloading trucks and had a union pin. Since unions got weaker (starting in the late 80s), workers' wages have been stagnant. During the union era, those wages had healthy growth.

    Most of the post-WWII prosperity and middle-class growth in the US was thanks to the labor movement.

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    You are welcome on my lawn.
  4. Re:Why take the pill to begin with? by Zaelath · · Score: 4, Funny

    Stopping child-labour and introducing the 40-hour week was the death knell of western society and impoverished the rich.

    Apparently.

  5. walmart has 10x+ more stores by Anonymous Coward · · Score: 3, Insightful

    and in nearly every market, big and small.

    grocery is the lion's share of walmart's business. they ring up a half trillion annually in revenues. over 55% of sales is grocery. walmart sells more *grocery* than amazon does in total sales of *everything*. walmart knows grocery. they know grocery shoppers. they have leverage with manufacturers that would make even bezos wet between the legs.

    not a fan of walmart (or amazon, for that matter)... but this is one area amazon cannot compete in, not yet and not for a long time, not even with whole foods. they aren't going to open thousands of 100,000 square foot stores coast-to-coast. they aren't going to ship 100s of billions worth of grocery orders, including perishables (including frozen, refrigerated, produce and deli), every year, either.

    about the only thing that might, possibly, put a dent in walmart's stranglehold of the american grocery market would be a partnership between something like costco, target, and a kroger and/or a national grocery wholesaler like supervalu that has their own stores *and* distributes to other chains and independents located in a lot of the same markets (of all sizes) that walmart operates in. even that would be a long-shot.. walmart isn't going to give up any market position willingly.

  6. Labor was coasting on old successes after WW2 by drnb · · Score: 5, Interesting

    ... but I come from a union family. Three generations of union members ...

    Me too, grandfather and father. Some of the following coming from a dinner table conversation when I asked my dad why he was on strike. I had visited the picket lines earlier in the day.

    Most of the post-WWII prosperity and middle-class growth in the US was thanks to the labor movement.

    Yes and no. The labor movements great advances had already occurred before WW2. Post-war labor was coasting on old glories, the important stuff was enshrined into law not labor contracts by then. Labor's important battles had been won. Post-war labor became a "racket" according to my 40+ year union member grandfather, working hard to perpetuate its own existence and doing little for the workers. My eventually 40+ year union member father concurred. Both speak highly of the unions in the decades before WW2, but after, a very different thing. The point about the important stuff being law, that union contracts were more about preserving union power and finances and not so much about the workers, that came from these union members.

    Unions became weaker not merely due to politicians but because workers recognized that big labor had become a racket that did little for them, they lost worker respect, they lost influence with workers and as a result lost influence among politicians.

    And today, left-wing politicians *talk* about unions, but when it comes to putting their money where their mouth is these left-wing politicians go non-union just like the CEOs. For example the California San Francisco bay area buying Chinese steel for bridge projects.

    Post WW2 economic success was due to our main economic competitors being wrecked by the war, post-war spending of wartime savings, and the economic stimulus of rebuilding and feeding various devastated parts of the world. It was a time where nearly any idiot manager or CEO could make a buck, its an incredibly poor time to look at for business and economic examples. As you learn in econ 101, comparison require all other things to be equal. And 1950s America was a very unique atypical situation.