Most MoviePass Subscribers Have Gone To a Movie They Normally Would've Ignored (exstreamist.com)

Posted by BeauHD on Friday May 25, 2018 @10:00PM from the monetary-incentives dept.

Extremist surveyed 1,311 current self-reporting MoviePass subscribers and found that 82% of subscribers have gone to a movie they normally would have ignored. 13% of respondents said "No," while 5% were "Not Sure." From the report: While theaters are only reporting a slight uptick in foot traffic since MoviePass got popular, there is no denying that there are now more butts in seats of movies that otherwise might not get as much foot traffic. Perhaps the real winner in a world with MoviePass is the box office rake for "bad" movies. If you are a MoviePass subscriber, have you noticed yourself attending movies you otherwise wouldn't pay directly to see?

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Re:When you get your whores at 5 for a dollar by JMJimmy · 2018-05-26 03:08 · Score: 2, Insightful

Jokes aside, this is revealing. It indicates that the price of a ticket is keeping the majority of people away from the theatre for all but the truly "must see" movies.